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  • All HBS Web  (8,616)
    • People  (21)
    • News  (1,755)
    • Research  (5,672)
    • Events  (73)
    • Multimedia  (77)
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  • June 2014
  • Supplement

Financial Policy at Apple, 2013 (B)

By: Mihir Desai and Elizabeth A. Meyer
This case is meant to accompany Financial Policy at Apple, 2013 (A) and details the results of Apple's Q2 2013 earnings call. View Details
Keywords: Apple; Steve Jobs; Forecast; Forecasting; Forecasting And Prediction; Shareholder Activism; Share Repurchase; Dividends; Financial Ratios; Preferred Shares; Cash Distribution; Corporate Finance; Borrowing and Debt; Financial Management; Financial Strategy; Consumer Products Industry; Consumer Products Industry; United States; Republic of Ireland
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Desai, Mihir, and Elizabeth A. Meyer. "Financial Policy at Apple, 2013 (B)." Harvard Business School Supplement 214-094, June 2014.
  • 08 Nov 2018
  • News

Could Big Data Replace the Creative Director at the Gap?

    Isamar Troncoso

    Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

    Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

    Keywords: e-commerce industry; high technology; retailing
    • 03 Dec 2007
    • Research & Ideas

    Authenticity over Exaggeration: The New Rule in Advertising

    Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the View Details
    Keywords: by Julia Hanna; Publishing; Advertising
    • 27 Oct 2009
    • Working Paper Summaries

    Stock Price Fragility

    Keywords: by Robin Greenwood & David Thesmar
    • October 29, 2020
    • Article

    How to Build a Digital Brand That Lasts

    By: William Collis and David Collis
    What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
    Keywords: Brands and Branding; Business Model; Adaptation; Framework
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    Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
    • 05 Jul 2006
    • Working Paper Summaries

    The Framing Effect of Price Format

    Keywords: by Marco Bertini & Luc R. Wathieu
    • Career Coach

    Amber Wade

    Amber is a marketing, brand and creative strategy vet with experiences spanning consumer tech (Microsoft), consumer packaged goods (Unilever) and... View Details
    • May 2010
    • Supplement

    Tremblant Capital Group Exhibits (CW)

    By: Robin Greenwood
    Brett Barakett, CEO and founder of Tremblant Capital Group, a New York-based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40 percent in recent months. Tremblant is a hedge fund... View Details
    Keywords: Transformation; Decisions; Forecasting and Prediction; Cash Flow; Cost of Capital; Stocks; Investment Funds; Consumer Behavior; Business Strategy; Competitive Advantage; New York (state, US)
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    Greenwood, Robin. "Tremblant Capital Group Exhibits (CW)." Harvard Business School Spreadsheet Supplement 210-710, May 2010.
    • March 2010
    • Background Note

    Airline Travel in the U.S.

    By: Sunil Gupta and Kavita Shukla
    How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
    Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
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    Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.

      Kyle R. Myers

      Kyle Myers is an assistant professor of business administration in the Technology and Operations Management unit. He teaches the first-year Technology and Operations Management course.

      Professor Myers studies the economics of innovation. His research is at... View Details

      Keywords: health care; biotechnology; pharmaceuticals; energy; high technology

        Jill J. Avery

        Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

        Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
        • December 2007 (Revised February 2017)
        • Case

        Vegpro Group: Growing in Harmony

        By: David E. Bell, Brian Milder and Mary Shelman
        Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details
        Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom
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        Bell, David E., Brian Milder, and Mary Shelman. "Vegpro Group: Growing in Harmony." Harvard Business School Case 508-001, December 2007. (Revised February 2017.)
        • March 2007 (Revised August 2009)
        • Case

        Grupo Bimbo

        By: Jordan I. Siegel
        In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy.... View Details
        Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Organizational Change and Adaptation; Business and Government Relations; Food and Beverage Industry; China; Mexico; United States; South America
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        Siegel, Jordan I. "Grupo Bimbo." Harvard Business School Case 707-521, March 2007. (Revised August 2009.)
        • 19 May 2014
        • Research & Ideas

        Why Companies Should Compete for Your Privacy

        competition among firms? In the working paper Competing with Privacy, Ramon Casadesus-Masanell and Andrés Hervás-Drane "consider a market where firms set prices and disclosure levels for View Details
        Keywords: by Dina Gerdeman; Consumer Products
        • 29 Jun 2021
        • Cold Call Podcast

        Procter & Gamble’s Lean Innovation Transformation

        Keywords: Re: Emily Truelove; Consumer Products
        • August 1984 (Revised October 1994)
        • Case

        Suave

        By: Mark S. Albion
        Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details
        Keywords: Consumer Behavior; Product Marketing; Beauty and Cosmetics Industry
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        Albion, Mark S. "Suave." Harvard Business School Case 585-019, August 1984. (Revised October 1994.)

          Mark L. Egan

          Mark Egan is a Professor of Business Administration in the Finance Unit, teaching Finance 2 to MBA students.

          Professor Egan’s research concentrates on the intersection of corporate finance and industrial organization. His current research agenda explores how... View Details

          • 22 Dec 2022
          • Blog Post

          Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention

          With Intention. “We want consumers to sync what they are investing in with their financial assets, with education about decarbonization investment opportunities in their own homes and cars.” She continued,... View Details
          • 07 Dec 2022
          • Blog Post

          2022 Climate Symposium: Tackling Climate Together

          The theme of the 2022 Annual Climate Symposium was “Tackling Climate Together” with a focus on the intersectionality of climate change and the critical need for businesses, individuals, policy makers, and... View Details
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