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Show Results For
- All HBS Web
(4,307)
- People (11)
- News (1,084)
- Research (2,525)
- Events (13)
- Multimedia (35)
- Faculty Publications (987)
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
can't assume that the essential complements to your business are going to be there. And if they are missing, you can't assume that the market will solve the problem. You have to work with others to create... View Details
Dee Ward Hock
In 1970, Hock created a reverse holding company tying together thousands of independent banks to create the Visa Network. His aggressive marketing and sharp negotiation skills... View Details
Keywords: Finance
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
and will vary with the dynamics of change in the marketplace. Identification of a market is also required to define the "architecture of the revenues"—how a customer will pay, how much to charge, and how the value View Details
Ernest Gallo
A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold... View Details
Keywords: Food & Tobacco
- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
small can outsmart the large. Exhibit A is the story of Intuit, the financial software provider. Intuit has continued to dominate Microsoft in its niche through intensifying focus, defining the competitive space, listening to customers through View Details
Keywords: by James Heskett
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative... View Details
Keywords: Food & Tobacco
- 01 Jun 2023
- News
Spray Canon
value that is then built upon to create a market value—which is a separate type of validation,” says Riley, who credits Deitch’s time as director of the Museum of Contemporary Art, Los Angeles and his Art in... View Details
- 01 Dec 2004
- News
Ideas: Books
global market now face the challenges inherent in creating a multinational presence that meets the demands of the “unglobal consumer” — that is, a consumer not satisfied by a “one-size-fits-all” approach.... View Details
- Web
Mintel Reports | Baker Library
Mintel Reports U.S. consumer market studies and primary and secondary data analysis for topics including food, beverage, apparel, beauty, retail, and travel. Read More U.S. consumer market studies and... View Details
- Web
Eva Cai | MBA
Formative experience at the intersection of technology and business: While conducting biomedical research with ENT surgeons, I learned first-hand about the challenges faced by researchers on how to effectively translate solutions to the View Details
- Web
The Art of American Advertising: 1865 - 1910
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising Products Trade Catalogs Trade... View Details
Thomas J. Burrell
Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the... View Details
Keywords: Services
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
Milton J. Petrie
Location, location, location. Petrie had a keen sense for “hot real estate” which he used to create a new form of retailing – the women’s specialty store. By focusing on the teen market and insisting on... View Details
Keywords: Retail
- 01 Apr 2001
- News
Books: Brand New
products, organizations, and brands. She explains how they used their brands as strategic tools to create best-of-class companies that maintained close connections with customers and to fashion new markets... View Details
- 11 Oct 2006
- Research & Ideas
U.S. Tops Business Competitiveness Index 2006
higher levels in the future," according to the report. Among the dozens of variables analyzed are production process sophistication, per capita Internet and cell phone use, intensity of local competition, financial market... View Details
Keywords: by Sean Silverthorne
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
regardless of Jobs' presence as Chairman. Clearly, the challenge is magnified by the company's extraordinary accomplishments and market valuation, creating expectations that may be impossible to meet in the... View Details
- 30 Apr 2001
- What Do You Think?
Dot.Com Shakeout: Chess or Roulette?
indeed survive—as always. In his words, "Out of every disaster, you can create an opportunity. The shake-up is realignment in the offing, the Internet still provides a window of opportunity. The only problem is that to remain... View Details
Keywords: by James Heskett
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
hours available to maximize ad revenue—the shift to popular content crowds out niche shows. (The researchers did not study the effects on viewing habits created by digital video recorders and on-demand programming.) Online, there are no... View Details
- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
integration begins to take on the appearance of a joint venture, and in some instances the partners have actually created new, jointly governed entities to carry out their collaboration. This stage of collaboration sometimes involves... View Details
Keywords: by James Austin