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    Bary Roberts

    Keywords: Ecotourism

      Felipe Antonio Custer

      Keywords: Food and Chemicals
      • 08 Apr 2016
      • Blog Post

      Working With Organizations That Recruit at HBS: An Interview with Harley Munsell

      smaller organizations increase their brand awareness on campus. All companies have their own timelines for recruiting and their own unique goals. As a Recruiting Relations Manager, I am here to offer guidance throughout the whole process... View Details
      Keywords: Consulting
      • 01 Apr 2002
      • News

      Back on Course

      had been the epitome of yacht-club chic. Some years ago, however, the famous brand lost its bearings, drifted from its proud heritage, and wound up indistinguishable from the mass-market fleet. Today, with its two new skippers, the... View Details

        William P. Stiritz

        Stiritz was instrumental in streamlining Purina’s business operations – divesting of non-core, mature business lines and investing in brand name growth products. Through his leadership, Purina’s stock price increased 15-fold, outpacing... View Details
        Keywords: Food & Tobacco
        • July 2008 (Revised February 2009)
        • Supplement

        (PRODUCT) RED (B)

        By: Youngme E. Moon, Michael I. Norton and David Chen
        Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details
        Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa
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          Rahul Bajaj

          Keywords: Diversified

            Federico Braun

            Keywords: Supermarkets
            • July 2018
            • Teaching Note

            Ron Johnson: A Career in Retail

            By: Ryan Raffaelli
            In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details
            Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Organizational Behavior; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
            Related
            • October 2005 (Revised March 2006)
            • Case

            Strategic Inflection: TiVo in 2005

            By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
            In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details
            Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry
            Related
            • January 2000 (Revised April 2000)
            • Case

            AsiaMail.com: What's in a Name?

            By: Myra M. Hart and Sharon Peyus
            Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details
            Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Service Industry; Asia
            Related
            • 30 Jun 2021
            • News

            Your Rainbow Logo Doesn’t Make You an Ally

            • 13 Jan 2014
            • News

            Harvard Meets Ballet

            Keywords: ballet; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
            • 01 Dec 2001
            • News

            Lone Star Star

            Paul Wylie Texas may seem an unlikely point of origin for an ice skater, but the Lone Star State recently welcomed home native son Paul Wylie (MBA '00), winner of the silver medal in men's figure skating at the 1992 Winter Olympics. Wylie, now a marketing executive for... View Details
            Keywords: figure skating; Olympics; Arts, Entertainment
            • 01 Jun 2014
            • News

            Faculty Q&A: The Cup Runneth Over

            of MasterCard and American Express. Likewise Coca-Cola is in, as always, but Pepsi's out. That's one big reason why Pepsi has had trouble gaining brand traction in international markets. What about all the other companies that can't land... View Details
            Keywords: Garry Emmons

              William H. Danforth

              In 1894, Danforth opened a feed business in St. Louis. Over the next several years, Danforth’s Ralston Purina Company established mills in St. Louis and 32 other cities in the U.S. and Canada. Danforth created the famous Chow brand name,... View Details
              Keywords: Food & Tobacco
              • March 2004 (Revised September 2005)
              • Case

              Newell Rubbermaid: Strategy in Transition

              By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler
              Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details
              Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States
              Related
              • 2007
              • Article

              Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation

              By: Arthur A. Daemmrich
              In the wake of Vioxx, Avandia, and other recent prominent cases of drugs found to cause side effects after marketing, the safety of pharmaceuticals has come to the forefront of American public policy. Press attention, congressional investigations, and legislative... View Details
              Keywords: Brands and Branding; Policy; Risk Management; Government Legislation; Risk and Uncertainty; Goals and Objectives; Customers; Pharmaceutical Industry; Health Industry; United States
              Related
              • 01 Mar 2004
              • What Do You Think?

              Are Customer Loyalty Initiatives Worth the Investment?

              this, we should make our services "sticky," tailor offerings to the needs of desired customers, detect and preempt customer defections through special deals, and "bond" with customers through an understanding of their needs for products, services,... View Details
              Keywords: by James Heskett
              • Blog

              HBS Online and Executive Education Leadership: Q+A with Patrick Mullane and Luis Viceira

              organizations are working together well. That's the objective. This is not about restructuring; it's about getting the two organizations integrated. So HBS Online and Executive Education will maintain their own organizational structures? (PM): While the View Details