Willingness To Pay - Publications - Faculty & Research

30 Jul 2013
First Look

First Look: July 30

decisions and ultimately impact observers' willingness to be influenced by them. Three studies suggest that observing others make more (versus less) thoughtful decisions generates more positive reactions... View Details

Keywords: Anna Secino

11 Aug 2016
Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

to say they live and die by this, but they really do pay close attention to these. Bill: They do pay close attention View Details

Keywords: Re: William C. Kirby; Education

11 Dec 2018
Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

up paying higher prices. How are trade wars typically resolved—and why is it so difficult to get there? Reinert: A lot of my work is on earlier periods, when trade wars were literally wars—when the English,... View Details

Keywords: by Staff; Auto; Aerospace; Chemical; Consumer Products; Electronics; Energy; Industrial Products; Manufacturing; Shipping; Transportation

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television commercial, for example, can be hundreds of thousands of dollars, while a viewer pays just several hundred dollars for a television set that lasts many years. On the other hand, a Web advertising banner might cost just a few... View Details

Keywords: by Peter K. Jacobs

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

Propensity to Disclose," in the April 2012 issue of the Journal of Marketing Research, and "Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive... View Details

Keywords: by Carmen Nobel

16 May 2016
Blog Post

Career Resources for International Students

eager to help students from their same home country or region with the U.S. job search, from networking to understanding career trajectory. Outside of the U.S., I see a similar level of alumni enthusiasm and... View Details

31 Oct 2006
HBS Case

Governing Sumida Corporation

goal of listing the company on the Tokyo Stock Exchange was realized in 1998. Changes to the company's retirement policy encouraged a more performance-oriented culture, and in 2000, Yawata made English the company's official language,... View Details

Keywords: by Julia Hanna; Electronics

14 Mar 2011
Research & Ideas

Water, Electricity, and Transportation: Preparing for the Population Boom

By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details

Keywords: by Carmen Nobel

31 Oct 2007
HBS Case

Climate Change Puts Heat on GMs

What is the responsibility of business regarding social issues? And how does that jibe with maximizing profits? In "UBS and Climate Change—Warming Up to Global Action?" Associate Professor Felix Oberholzer-Gee and Professor Forest Reinhardt present the... View Details

Keywords: by Julia Hanna; Energy; Utilities

07 Mar 2005
What Do You Think?

Should Business Management Be Regarded as a Profession?

soon, Cesar Franco commented, "Certification is a great idea...Some senior managers make millions, so let them justify their pay by being certified to do their job." Others suggested that the point... View Details

Keywords: by James Heskett

08 Jun 2011
Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

minutes trading halts, and students submit their permits. They are obliged to pay a fine of $40 per ton of pollution exceeding their permit holdings. “No one is thinking about efficient reduction of... View Details

Keywords: by Julia Hanna; Energy; Utilities

15 Apr 2014
First Look

First Look: April 15

pay. We argue that this controversy increased wage comparisons within firms, particularly those with geographically dispersed managers-managers with the greatest information frictions. Following the controversy, pay in dispersed firms... View Details

Keywords: Sean Silverthorne

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

production could affect consumer purchase behavior. The researchers found: When a firm voluntarily discloses its costs, the consumer is more attracted to the brand, which increases willingness View Details

Keywords: by Dina Gerdeman; Retail

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

At the dawn of the digital music era, record labels went along with a pricing scheme devised by Apple that they are still paying for today. The idea to "unbundle" albums into separate tracks sold... View Details

Keywords: by Sean Silverthorne; Music

22 Mar 2011
First Look

First Look: March 22

to use credit to build assets and finance consumption. Moving Forward explores what caused the crisis and, more important, focuses on the path ahead. The challenge remains the same as ever: protect... View Details

Keywords: Sean Silverthorne

30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

Companies need to have smart technicians who stay abreast of emerging digital threats and defenses, of course, but the technicians shouldn't be calling the shots. General managers need to take the lead in... View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

22 Sep 2008
Research & Ideas

The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies

Although many companies aspire to promote easy interaction and coordination across departments, office locations, and pay scales, the "boundaryless" organization—like the paperless office—hasn't... View Details

Keywords: by Sarah Jane Gilbert

06 Apr 2010
First Look

First Look: April 6

such actions are consistent with his company's business model. Pandora Radio is the largest Internet music stream site, and its rapidly growing user base loves the free customizable music stream under an advertising supported model. Pandora has View Details

Keywords: Martha Lagace

01 Dec 2008
Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

India. "The case raises an uncomfortable question: Why should Monitor pay a Harvard MBA top dollar to conduct business research in the United States while an Indian Institute of Management graduate could do... View Details

Keywords: by Julia Hanna

09 Aug 2006
Research & Ideas

Career Advancement Without Experience

between their past experience and future capabilities." Adopting a hybrid job title to identify oneself—"director-screenwriter," for example—can also help establish authority in more than one area. Discounting. Accepting... View Details

Keywords: by Julia Hanna; Motion Pictures & Video; Technology

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