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Show Results For
- All HBS Web
(3,425)
- People (9)
- News (719)
- Research (2,193)
- Events (38)
- Multimedia (28)
- Faculty Publications (1,301)
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music... View Details
Keywords: Nancy O. Perry
- 01 Dec 2015
- News
Case Study: Bionic Banking
sales will be your customers’ values, emotions, and cultural issues. I recommend you bring in 30-50 potential customers and test the sales proposition with them. Run those tests with an eye for emotion,... View Details
- 19 Jan 2024
- News
Blockchain for Good
eco-friendly consensus algorithm. She says they have also tested the first public stablecoin backed entirely by cash. “Our mission is for everyone in the world to experience the benefits of a truly digital financial ecosystem,” she... View Details
- 01 Dec 2018
- News
HBS Fellowship Furthers Entrepreneurial Dreams
entrepreneurship and innovation because of how slow-moving medicine can be. That’s when I decided to explore the intersection of business and health care,” says Okeke. Receiving financial assistance to attend HBS has given him the freedom to View Details
- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable product and get... View Details
Keywords: Dan Morrell
- 01 Jun 2004
- News
An Ethical Fitness Quiz for Negotiators
down to craft a deal or settle a dispute,” says Wheeler. “Your character is one thing you shouldn’t make up as you go along.” Wheeler presents three cases that test ethical negotiating behavior. The “steal deal” scenario involves an... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
the surface of your head, so you're never going to get to the deep areas of the brain with EEG," Karmarkar explains. The fMRI uses a giant magnet, often 3 Teslas strong, to track the blood flow throughout the brain as test subjects... View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
maybe they don’t. Why don’t we collaborate on an experiment testing their impact?” That was music to Donaker’s ears. Yelp had run experiments to optimize advertisements and had consultants try to figure out the impact of ads. But in the... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
estimate, which tends to increase as agents get more data. Working PapersThe Dark Side of Creativity: Original Thinkers Can Be More Dishonest Authors:Francesca Gino and Dan Ariely Abstract Creativity is a common aspiration for individuals, organizations, and... View Details
Keywords: Sean Silverthorne
- 01 Dec 2009
- News
Seven Honored with Alumni Achievement Award
On October 19, the School conferred its highest honor, the Alumni Achievement Award, on seven distinguished individuals. Since 1968, the School has selected outstanding men and women for the award, recognizing their accomplishments in the public and the private... View Details
- 03 Apr 2016
- News
The Tampon of the Future
2009), an entrepreneur with an engineering background. “I was trying to develop a way for women to monitor their own fertility at home,” she told the New York Times recently. “Those kinds of diagnostic tests require a lot of blood. So I... View Details
- 26 Nov 2007
- Research & Ideas
Best Practices of Global Innovators
single-site projects, related to dividing tasks, sharing artifacts, and coordinating and integrating work. Rarely does a firm's default process adequately address these activities. Effective approaches are discovered through informed trial and error, using pilot... View Details
Keywords: by Sean Silverthorne
- 04 Aug 2020
- Blog Post
HBS Career & Professional Development Responds to COVID-19
previous recessions with our current students. Offered a full-time data science course over the summer for students to invest in themselves. The course culminated with students putting their skills to the test at the end of the summer... View Details
- Student-Profile
A Jay Holmgren
assisted with his father’s care. “I had this gigantic binder of test results that I would have to fax to different specialists and providers,” he explains. “I thought to myself, ‘Why do I still have this physical folder? Why don’t we have... View Details
- 01 Jun 2012
- News
Social Enterprise Start-Ups Recognized for Bold Ideas
start-up in Bangalore cofounded by CEO Sidhant Jena (MBA 2011), has developed a mobile phone attachment that will enable patients to test their blood sugar and seamlessly transmit the results to a physician or nurse for appropriate... View Details
- 01 Jun 2008
- News
Faculty Books
forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers... View Details
- 01 Jun 1999
- News
Spangler Center Groundbreaking
superintendents who had gathered for the occasion. The idea was to guess the correct amounts of the various building materials needed to construct the facility. The numbers are based on estimates from Spangler Center project managers William Barry & Son. View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
all in, purchasing inventory at volume up front to enter the market with an abundance of options? Or should the company continue to take pieces on consignment, offering a limited assortment of plates and bowls to test the demands of the... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2024
- News
From the Classroom to Casablanca
To put what they have learned in the classroom to the test in the field, more than 900 HBS first-year students embarked in May on the FIELD Global Immersion (FGI), a cornerstone of the MBA Program since 2012. This experiential learning... View Details
Keywords: Jennifer Gillespie
- 18 Sep 2017
- Blog Post
Applying HBS Lessons in an African Context
example, in my first semester Technology and Operations Management class where we studied a New Zealand yacht racing case, I used my experience from doing a churn reduction model for a South African Telecom operator to recommend whether the protagonist should View Details