Publications

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

one has long been the burning question for clients and their agencies," says Alvin J. Silk, the Lincoln Filene Professor of Business Administration, Emeritus, at Harvard Business School. "Hence the famous saying attributed in US advertising circles to legendary View Details

Keywords: by Michael Blanding; Advertising

04 Aug 2009
First Look

First Look: August 4

Download the paper: http://www.hbs.edu/research/pdf/10-005.pdf The Effect of Labor on Profitability: The Role of Quality (revised) Author:Zeynep Ton Abstract Determining staffing levels is an important decision in retail operations. While... View Details

Keywords: Martha Lagace

14 Apr 2009
First Look

First Look: April 14, 2009

Publications The Role of Execution in Managing Product Availability Authors: Nicole DeHoratius and Zeynep Ton Publication: Chap. 4 in Retail Supply Chain Management, edited by Narendra Agarwal and Stephen A. Smith. International Series in... View Details

Keywords: Martha Lagace

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

more elusive than ever. A recent McKinsey study reveals that the annual churn in the wireless industry increased from 17 percent in 1995 to 32 percent in 2000. This trend holds true even in industries less susceptible to turnover. In core View Details

Keywords: by Jean Ayers

08 Jul 2008
First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details

Keywords: Martha Lagace

25 Apr 2012
What Do You Think?

How Will the “Age of Big Data” Affect Management?

appraisal of opportunities for new business startups. Furthermore, analytics (not the data) should be a source of continuing competitive advantage. In his new book, Charles Duhigg describes how the retailer Target uses data on consumption... View Details

Keywords: Re: James L. Heskett

05 Aug 2002
Research & Ideas

Are Consumers the Cure for Broken Health Insurance?

shielded from consumer control— by employers, insurers, and the government.— Regina E. Herzlinger When Consumers Take Control When consumers apply pressure on an industry, whether it's retailing or banking, cars or computers, it... View Details

Keywords: by Regina E. Herzlinger

25 Jan 2000
Research & Ideas

Strategic Alliances

Timberland apparel called City Year Gear. Writes Austin, "Value statements like 'Give Racism a Boot' and 'Hike the Path to Justice' were associated with products such as backpacks and T-shirts that were marketed through Timberland's View Details

Keywords: by Nancy O. Perry

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

understanding the lack of diversity in entrepreneurship and the venture capital industry. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52704 Cellophane, the New Visuality, and the Creation of Self-Service Food View Details

Keywords: Sean Silverthorne

19 Jun 2007
First Look

First Look: June 19, 2007

production and sales of fast moving, low-priced goods. Provides an opportunity to discuss trends in consumer eating habits, supply chains for locally-produced goods, and changes in retail formats. In addition, provides an opportunity to... View Details

Keywords: Martha Lagace

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

hard. About 20 years ago, I did a series of cases on a retail health clinic called Health Stop. It was at the mall, and I thought it was great. The idea was, just like these guys now, you're sick, we're quick. Rather than going to an... View Details

Keywords: by Sean Silverthorne; Health

September 2020 (Revised March 2022)
Case

JOANN: Joannalytics Inventory Allocation Tool

By: Kris Ferreira and Srikanth Jagabathula

Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details

Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Retail Industry; Retail Industry; Retail Industry; United States; Ohio

April 2019
Case

GE Appliances: Implementing Haier's Made-In-China Management System

By: Dennis Campbell, Marshall Meyer, Bonnie Yining Cao and Dawn H. Lau

Keywords: Business or Company Management; Growth and Development Strategy; Retail Industry; Retail Industry; Retail Industry; China; United States

June 2013
Supplement

Studio Moderna - Sandi Cesko, CEO, Video Supplement

By: Jim Sharpe

This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110). View Details

May 2013
Supplement

Studio Moderna—A Venture in Eastern Europe

By: Jim Sharpe

This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6. View Details

November 2024
Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin

Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details

Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Asia; China

March 2015
Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details