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Show Results For
- All HBS Web
(8,219)
- People (17)
- News (1,334)
- Research (5,029)
- Events (25)
- Multimedia (79)
- Faculty Publications (3,621)
- 20 Jun 2005
- Research & Ideas
Creating a Positive Professional Image
social identity-based impression management (SIM) to create a positive professional image. SIM refers to the process of strategically presenting yourself in a manner that communicates the meaning and significance you associate with your... View Details
Keywords: by Mallory Stark
- 29 Jul 2019
- Research & Ideas
How Companies Benefit When Employees Work Remotely
month based on union-negotiated quotas. This implementation process enabled Choudhury and his co-authors to avoid what is known as the selection problem in social science research. “The concern is that there is some underlying... View Details
Keywords: by Kristen Senz
Stefan H. Thomke
Stefan Thomke (sthomke@hbs.edu), an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with firms on product, process, and... View Details
Keywords: aerospace; automobiles; automotive; banking; biotechnology; chemical; computer; defense; electronics; health care; high technology; home video games; information technology industry; manufacturing; marketing industry; pharmaceuticals; plastics; semiconductor; service industry; telecommunications; video games
- Article
Pitfall or Scaffolding? Starting-point Pull in Configuration Decision Making
By: Eliran Halali, Yoella Bereby-Meyer and David Leiser
In configuration problems, such as the construction of a weekly study schedule, decision makers must assemble a combination of parts under a set of constraints. Interactions may be present between the parts, and more than a single objective function may exist, such as... View Details
Halali, Eliran, Yoella Bereby-Meyer, and David Leiser. "Pitfall or Scaffolding? Starting-point Pull in Configuration Decision Making." Journal of Experimental Psychology: Learning, Memory, and Cognition 39, no. 2 (March 2013): 502–514.
- July 2000 (Revised September 2005)
- Case
Madison Avenue: Digital Media Services (A)
Introduces a "new-economy" company, Madison Avenue, facing challenges of mega-success. In the two years since its founding, the company's revenues have grown from zero to nearly $30 million, head count has swollen from the start-up handful to more than 200, and the... View Details
Keywords: Organizational Change and Adaptation; Organizational Design; Online Advertising; Advertising Industry
Spear, Steven J., and Jeremy Dann. "Madison Avenue: Digital Media Services (A)." Harvard Business School Case 601-020, July 2000. (Revised September 2005.)
- Research Summary
Overview
Professor Huang examines the micro-foundations of entrepreneurship: the individual-level decision-making processes that influence entrepreneurs’ ability to acquire resources that they need, yet lack, especially financial capital. Deploying a variety of methods from... View Details
- 18 Jul 2006
- First Look
First Look: July 18, 2006
Working PapersNone available this week Cases & Course MaterialsThe Company Sale Process Author:William E. Fruhan Jr. Harvard Business School Note 206-108 Lays out the steps, timeline, and process by... View Details
Keywords: Sean Silverthorne
- 31 May 2011
- First Look
First Look: May 31
and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to... View Details
Keywords: Sean Silverthorne
- September 19, 2017
- Article
After Equifax Breach, Companies Advised to Review Open-Source Software Code
By: Ben DiPietro and Lou Shipley
It doesn’t make much sense: At a time when high-powered automated trading systems can execute stock sales in real time, some companies that rely on open-source software to help to run their businesses track their open-source use on spread sheets on paper.
Lou... View Details
Lou... View Details
Keywords: Software; Open-source; Security Vulnerabilities; Data Privacy; Hack; Applications and Software; Safety; Cybersecurity
DiPietro, Ben, and Lou Shipley. "After Equifax Breach, Companies Advised to Review Open-Source Software Code." Wall Street Journal (September 19, 2017).
- 2011
- Chapter
Consumers' Relationships with Brands
By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details
Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- 2008
- Working Paper
Agency and Institutions: A Review of Institutional Entrepreneurship
By: Julie Battilana, Bernard Leca and Eva Boxenbaum
This paper analyzes the literature that has been published on institutional entrepreneurship since Paul DiMaggio introduced the notion in 1988. Based on a systematic selection and analysis of articles, the paper outlines an emerging consensus on the definition and... View Details
Battilana, Julie, Bernard Leca, and Eva Boxenbaum. "Agency and Institutions: A Review of Institutional Entrepreneurship." Harvard Business School Working Paper, No. 08-096, May 2008.
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- June 2001 (Revised March 2003)
- Case
Alibris (A)
By: Andrew P. McAfee and Kerry Herman
Alibris is an Internet-era company providing search and fulfillment services for hard-to-find (rare, used, and out-of-print) books. At the time of the case, the company had made decisions to change its revenue model, to become involved in the fulfillment process for... View Details
Keywords: Internet and the Web; Service Delivery; Applications and Software; Problems and Challenges; Books; Service Industry
McAfee, Andrew P., and Kerry Herman. "Alibris (A)." Harvard Business School Case 601-111, June 2001. (Revised March 2003.)
- April 2001 (Revised July 2001)
- Case
Zaplet, Inc.
By: Dorothy A. Leonard and Brian DeLacey
Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California
Leonard, Dorothy A., and Brian DeLacey. "Zaplet, Inc." Harvard Business School Case 601-165, April 2001. (Revised July 2001.)
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details
Keywords: Organizational Structure; Projects; Market Entry and Exit; Integration; Contracts; Marketing Strategy; Sales; Business or Company Management; Business Offices; Geographic Location; Construction Industry
Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
- April 1996 (Revised June 1996)
- Case
City Year Enterprise
City Year, a national, nonprofit, youth-service corps, decided to diversify its funding base by seeking opportunities to gain "earned income." In 1995, the initiative, dubbed "City Year Enterprise," had already launched its first project, a collaboration with the... View Details
Keywords: Nonprofit Organizations; Partners and Partnerships; Joint Ventures; Social Entrepreneurship; Apparel and Accessories Industry; United States
Dees, J. Gregory, and Jaan Elias. "City Year Enterprise." Harvard Business School Case 396-196, April 1996. (Revised June 1996.)
- 28 Jul 2019
- News