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Show Results For
- All HBS Web
(3,620)
- People (8)
- News (555)
- Research (2,660)
- Events (29)
- Multimedia (6)
- Faculty Publications (1,241)
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
report their preliminary findings in their working paper BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment. (The collaborative effort addresses each of their particular interests. Karmarkar, an assistant professor and... View Details
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54301 On the Direct and Indirect Real Effects of Credit Supply Shocks By: Alfaro, Laura, Manuel García-Santana, and Enrique Moral-Benito Abstract—We consider the real View Details
Keywords: Sean Silverthorne
- 01 Oct 2001
- News
HBS Press Books in Brief
Reichheld, maintains that it isn't new market forces that make loyalty so elusive in the digital arena — it's faulty leadership. Applying his breakthrough loyalty theories to the digital economy, the author shows that the Web can actually... View Details
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets: There’s no such thing as a one-size-fits-all solution, largely... View Details
- March 2011 (Revised October 2011)
- Case
If We Ran the World
By: Hanna Halaburda, Radka Dohnalova and Aldo Sesia
Cindy Gallop launched IfWeRanTheWorld (IWRTW) in February 2010, as what the tech world called minimum viable product, in order to real-world test Gallop's "business of the future" concept while development was ongoing. IWRTW was conceived to bring together human good... View Details
Keywords: Business Model; Outcome or Result; Growth and Development Strategy; Decision Choices and Conditions; Network Effects
Halaburda, Hanna, Radka Dohnalova, and Aldo Sesia. "If We Ran the World." Harvard Business School Case 711-490, March 2011. (Revised October 2011.)
- 05 May 2003
- Research & Ideas
SEC Commissioner Sees “Healing and Reform”
point to history to make their case. The country's first major financial crisis—the Great Depression—led to the Securities Acts of 1933 and 1934, which effectively regulated the stock market for nearly... View Details
Keywords: by Catherine Walsh
- 2011
- Book
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
By: Fred Reichheld and Rob Markey
Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
Reichheld, Fred, and Rob Markey. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World. Boston, MA: Harvard Business Review Press, 2011.
- April 2021
- Teaching Note
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
- 01 Mar 2017
- News
Research Brief: Lost in Translation
intraday trading volumes and more modest price movements in stocks compared with calls led by more fluent speakers. “Executives typically speak English quite well when they’ve had time to prepare and rehearse,” says Yu. “But when they don’t have a script to work off... View Details
Keywords: Erin Peterson
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
how much good the donation will achieve. “That gives you some moral wiggle room to pursue the more selfish action,” says Exley, an assistant professor in the Negotiation, Organizations & Markets Unit at HBS. Her research attempts to... View Details
Keywords: by Michael Blanding
- January 2000 (Revised October 2002)
- Case
Cambridge Hospital Community Health Network - The Primary Care Unit
By: V.G. Narayanan, Lisa Brem and Ryan Moore
The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details
Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Service Industry; Massachusetts
Narayanan, V.G., Lisa Brem, and Ryan Moore. "Cambridge Hospital Community Health Network - The Primary Care Unit." Harvard Business School Case 100-054, January 2000. (Revised October 2002.)
- Profile
Aline Camargo
for me to succeed in cross-functional interactions and consequently be an effective marketing professional. What are you most looking forward to in your career? First, I am looking forward to applying all... View Details
- 02 Dec 2010
- News
Ten Rules for Entrepreneurs
to the ideal of entrepreneurship itself rather than to a single business model or product. That flexibility helps them react nimbly to market feedback, abandoning products and business models that aren’t working. 2. Look for problems to... View Details
- April 2021
- Case
Codecademy: Where to Next?
By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
- 21 Jan 2009
- First Look
First Look: January 21, 2009
the tendency of market participants to respond to potentially risk-reducing financial innovation by increasing their risk-taking in other areas. "What we have here," says Merton, are two partly offsetting View Details
Keywords: Martha Lagace
- Profile
Evelyne White
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
to meet Hal and learn what it takes to live on the frontier of marketing practice for three decades." "John Deighton's passion for marketing and the art of managing customer relationships makes him the... View Details
- 9 AM – 9 AM EDT, 12 Sep 2018
- HBS Online
HBX Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: September 12, 2018 - October 24, 2018 View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
each chain." Petsch agreed. "At Sears, we have an increasing number of proprietary brands," Petsch said. Overton said the mergers will have a major effect on the suppliers of department stores' real estate—the malls. JC... View Details