Publications

2010
Simulation

Marketing Simulation: Managing Segments and Customers

By: Das Narayandas

In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details

Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry

August 2019 (Revised March 2023)
Case

Rand Fishkin at Moz (A)

By: Thomas R. Eisenmann

In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details

Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry

July 2005 (Revised September 2020)
Case

The U.S. Current Account Deficit

By: Laura Alfaro, Rafael Di Tella, Ingrid Vogel, Renee Kim, Sarah Jeong, Matthew Johnson and Jonathan Schlefer

Investors and policymakers throughout the world were confronted with the risk of painful economic consequences arising from the large U.S. current account deficit. In 2007, the U.S. current account deficit was $731 billion, equivalent to 5.3% of GDP. The implications... View Details

Keywords: World Economy; Macroeconomics; Borrowing and Debt; Currency; Foreign Direct Investment; Business and Government Relations; United States

28 Mar 2023
Cold Call Podcast

BMW’s Decarbonization Strategy: Sustainable for the Environment and the Bottom Line

Keywords: Re: Shirley Lu; Transportation; Auto; Battery

Article

Can India Overtake China?

By: Yasheng Huang and Tarun Khanna

What's the fastest route to economic development? Welcome foreign direct investment (FDI), says China, and most policy experts agree. But a comparison with long-time laggard India suggests that FDI is not the only path to prosperity. Indeed, India's homegrown... View Details

Keywords: Development Economics; Foreign Direct Investment; China; India

Read Now

March 2020 (Revised November 2020)
Case

FinTech Hive at DIFC: Creating a Fintech Ecosystem in Dubai

By: Marco Di Maggio and Gamze Yucaoglu

The case opens in 2019 as Raja Al Mazrouei, executive vice president of FinTech Hive (the Hive) at the Dubai International Financial Centre (DIFC), the first and largest financial technology accelerator in the Middle East, Africa and South Asia region, contemplates her... View Details

Keywords: Fintech; Emerging Markets; Business Startups; Venture Capital; Management; Information Technology; Growth Management; Financial Markets; Financial Institutions; United Arab Emirates; Middle East; Dubai

January 2013 (Revised June 2017)
Case

The Perfect Storm: What Happens When the Market Moves Four Standard Deviations?

By: Nori Gerardo Lietz

Adam Carter was the portfolio manager for Tate Modern Finance III, L.P. (“Tate” or the “Fund”), the third in a series of U.S. commercial real estate debt funds sponsored by the London-based Tate Partners. The Fund was capitalized with $700 million of equity... View Details

Keywords: CMBS; CLO; Repo Financing; Financial Strategy; Investment Funds; Financing and Loans

2013
Book

Happy Money: The Science of Happier Spending

By: Elizabeth Dunn and Michael Norton

If you think money can't buy happiness, you're not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of... View Details

Keywords: Happiness; Spending; Personal Finance

January 2024
Case

Fusion Industry Association: Igniting the Future of Clean Energy

By: Joshua Lev Krieger, Jim Matheson, Kyle R. Myers and Henry Tao

Fusion energy is evolving from a scientific idea to a commercial possibility, drawing large investments and regulatory discussions; how should the FIA navigate this evolution?

The Fusion Industry Association (FIA) is at the forefront of transforming fusion... View Details

Keywords: Science-Based Business; Engineering; Venture Capital; Entrepreneurship; Government and Politics; Government Legislation; Industry Clusters; Industry Growth; Industry Structures; Technological Innovation; Energy Industry; United States

February 2008 (Revised March 2011)
Case

Sandhar Technologies Group, Ltd.

By: G. Felda Hardymon and Ann Leamon

Jayant Davar, CEO and founder of Sandhar Technologies Group, a privately held auto components maker in India, is trying to decide how best to grow the company. He recently took a $22 million investment from Actis Capital, a major emerging markets private equity firm,... View Details

Keywords: Private Equity; Business Growth and Maturation; Competitive Advantage; Entrepreneurship; Mergers and Acquisitions; Emerging Markets; Growth and Development Strategy; Manufacturing Industry; Auto Industry; India

29 Mar 2021
News

Continuing employee development in the face of budget cuts

27 Dec 2019
News

The Rise of Fertility Startups

Retail Doesn't Cross Borders: Here's Why and What to Do about It

Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to increase... View Details

October 2011 (Revised October 2013)
Case

Gracious Eloise: What Do Angels Want? (A)

By: Lena G. Goldberg, Janet Kraus and Mary Beth Findlay

Eloise Bune successfully turned an idea into a product, but could she persuade angel investors that she had a business worth investing in? The case details her interactions with the angel investors and explores the role of angel investors in providing financial... View Details

Keywords: Entrepreneurship; Investment Return; Business Startups; Business Plan; Business and Stakeholder Relations; Business and Shareholder Relations

06 Sep 2017
News

Staples finalizes its sale, beginning a new chapter

12 Mar 2020
Video

Muhammad Alagil

Muhammad Alagil, Chairman of Jarir Investment in Saudi Arabia, discusses the decision to go public in 2003, which he argues was due to family dynamics and the desire to ensure the continuity of the... View Details

March 2004 (Revised June 2006)
Case

Journey to Sakhalin: Royal Dutch/Shell in Russia (A)

By: Rawi E. Abdelal

Operations of Royal Dutch/Shell in Russia included a strategic alliance with Gazprom, the country's natural gas monopoly, the development of the Salym oil fields in Siberia, and a small retail refilling network in St. Petersburg. Focuses on the Sakhalin II project.... View Details

Keywords: Decision Making; Energy Generation; Foreign Direct Investment; Lawfulness; Agreements and Arrangements; Alliances; Business and Government Relations; Energy Industry; Russia

2017
Chapter

Venture Capital Data: Opportunities and Challenges

By: Steven N. Kaplan and Josh Lerner

This paper describes the available data and research on venture capital investments and performance. We comment on the challenges inherent in those data and research as well as possible opportunities to do better. View Details

Keywords: Venture Capital; Analytics and Data Science; Research