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  • November 2013 (Revised November 2014)
  • Case

Freemium Pricing at Dropbox

By: Thales Teixeira and Elizabeth Anne Watkins
Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
  • August 2003 (Revised April 2004)
  • Case

Building to a Crescendo

By: Noam T. Wasserman and Vishesh Kumar
Examines the efforts of an early-stage venture capital firm to formalize processes and build a pyramidal organization in an industry dominated by informal, unpyramidal structures. View Details
Keywords: Venture Capital; Organizational Structure; Business Startups
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Wasserman, Noam T., and Vishesh Kumar. "Building to a Crescendo." Harvard Business School Case 804-009, August 2003. (Revised April 2004.)
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Freeing Patient Data to Enable Innovation

in the industry that have obvious inefficiencies and solving those directly. Corbin turned back to the problem of customer service. "I'd pay attention to hospital systems and how they engage with payers," she said. "Providers are... View Details
Keywords: Re: Karim R. Lakhani; Health
  • 2021
  • Article

Decarbonizing Everything

By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim, David Turkington and Hui (Stacie) Wang
We analyze how the use of different climate risk measures leads to different portfolio carbon outcomes and risk-adjusted returns. Our findings are synthesized in a rules-based investment framework, which selects a different type of climate metric across industries and... View Details
Keywords: Climate Risk; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; Investing; Investing For Impact; Investment Strategy; Environment; Decarbonization; Climate Change; Environmental Sustainability; Environmental Management; Environmental Accounting; Investment; Strategy; Investment Portfolio; Investment Return
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Cheema-Fox, Alex, Bridget LaPerla, George Serafeim, David Turkington, and Hui (Stacie) Wang. "Decarbonizing Everything." Financial Analysts Journal 77, no. 3 (2021): 93–108.
  • 09 Dec 2010
  • News

Institute for Strategy and Competitiveness at Harvard Business School to Map Clusters in U.S. Regions

  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Historians.) Hisano’s paper looks at how industry players and regulators collectively decided what any given food is supposed to look like—and redefined the marketing meaning of “natural.” The quest for summery butter and orange oranges... View Details
Keywords: by Carmen Nobel
  • Career Coach

Andrea Kimmel

Andrea (HBS '03) combines expertise from her career adventures in different industries (finance, retail, technology, education and entrepreneurship) and from her quest to find the right career fit to assist students in their career path... View Details
Keywords: Education; Entrepreneurship; Investment Banking; Financial Services (All); Retail
  • 2024
  • Working Paper

What Do Impact Investors Do Differently?

By: Shawn Cole, Leslie Jeng, Josh Lerner, Natalia Rigol and Benjamin N. Roth
In recent years, impact investors – private investors who seek to generate simultaneously financial and social returns – have attracted intense interest and controversy. We analyze a novel, comprehensive data set of impact and traditional investors to assess how the... View Details
Keywords: ESG; Socially Responsible Investing; Investment Decisions; Public Goods; Impact Investment; Investment; Private Equity; Venture Capital
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Cole, Shawn, Leslie Jeng, Josh Lerner, Natalia Rigol, and Benjamin N. Roth. "What Do Impact Investors Do Differently?" Harvard Business School Working Paper, No. 24-028, November 2023. (Revise and Resubmit, Review of Financial Studies.)
  • January 2008
  • Article

Seek Strategy the Right Way at the Right Time

By: G. Gavetti and Jan W. Rivkin
Deliberate, emergent, and analogical approaches to finding the best strategy all have their advan-tages, depending on where an industry is in its life cycle. Be open to the best option at each juncture and wise enough to make the right call. View Details
Keywords: Strategy; Decision Choices and Conditions; Supply and Industry
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Gavetti, G., and Jan W. Rivkin. "Seek Strategy the Right Way at the Right Time." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
  • February 2008
  • Article

Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

By: Geoffrey Jones
This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry
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Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
  • January 1997 (Revised December 1999)
  • Case

OXO International

By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut
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Bowen, H. Kent, Marilyn Matis, and Sylvie Ryckebusch. "OXO International." Harvard Business School Case 697-007, January 1997. (Revised December 1999.)
  • 18 Feb 2002
  • Research & Ideas

Wrap-up: Software, Telecom, and Recovery

It takes more courage, and by the way, everyone can't do it.—Ed Kania Firms do need to focus more than ever on industries they are good at, said Kevin Jacques, senior associate of Sevin Rosen Funds. "It's probably impossible"... View Details
Keywords: by Wendy Guild & Martha Lagace; Financial Services; Technology; Communications; Telecommunications
  • Teaching Interest

Overview

By: Leemore S. Dafny
U.S. Healthcare Strategy

The U.S. healthcare sector accounts for 17 percent of GDP, and encompasses a diverse set of industries with public, nonprofit, and for-profit buyers and sellers. There are significant concerns about high and rising spending, and... View Details
Keywords: Healthcare; Health; Healthcare Reform; Life Sciences; Health Industry; United States
  • June 2008
  • Case

System on a Chip 2008: Global Unichip Corp.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang
Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a... View Details
Keywords: Customer Value and Value Chain; Horizontal Integration; Vertical Integration; Boundaries; Semiconductor Industry
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Shih, Willy C., Chintay Shih, Chen-Fu Chien, and Yuan-Chieh Chang. "System on a Chip 2008: Global Unichip Corp." Harvard Business School Case 608-159, June 2008.
  • August 2014 (Revised October 2014)
  • Case

Beyoncé

By: Anita Elberse and Stacie Smith
In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details
Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry
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Elberse, Anita, and Stacie Smith. "Beyoncé." Harvard Business School Case 515-036, August 2014. (Revised October 2014.)
  • February 2000 (Revised March 2001)
  • Case

Tata Consultancy Services: High Technology in a Low-Income Country

Explores the development of the software services industry in India and the challenges facing the market leader as domestic competition intensifies and new countries attempt to replicate India's success. View Details
Keywords: Competition; Software; Information Technology Industry; India
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Kennedy, Robert E. "Tata Consultancy Services: High Technology in a Low-Income Country." Harvard Business School Case 700-092, February 2000. (Revised March 2001.)
  • November 1987 (Revised March 1988)
  • Case

Searching for Trade Remedies: The U.S. Machine Tool Industry--1983

By: David B. Yoffie
In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details
Keywords: Economic Slowdown and Stagnation; Machinery and Machining; Government and Politics; Law; Production; Business and Government Relations; Competition; Manufacturing Industry; Japan; Germany; United States
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Yoffie, David B. "Searching for Trade Remedies: The U.S. Machine Tool Industry--1983." Harvard Business School Case 388-071, November 1987. (Revised March 1988.)
  • September 2002
  • Case

Abercrombie & Kent

By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy
Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details
Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry
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Frei, Frances X., Brian Corbett, Mark Partin, and Daniel Rethazy. "Abercrombie & Kent." Harvard Business School Case 603-002, September 2002.
  • January 2019 (Revised February 2020)
  • Case

Jay Gould, 'The Most Hated Man in America'

By: Tom Nicholas, John Masko and Matthew G. Preble
Railroad magnate Jay Gould, a controversial figure in the history of U.S. capitalism, was a disruptive influence on an industry that had previously relied on formal and informal agreements to move traffic long distances across lines operated by different companies.... View Details
Keywords: Railroads; Gould; Vanderbilt; Rail Transportation; History; Consolidation; Governing Rules, Regulations, and Reforms; Competition; Strategy; Rail Industry; United States
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Nicholas, Tom, John Masko, and Matthew G. Preble. "Jay Gould, 'The Most Hated Man in America'." Harvard Business School Case 819-006, January 2019. (Revised February 2020.)
  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

with his latest brilliant inspiration. For decades, advertising agencies have thrived on, and in some ways fostered, the idea of advertising as a creative black box. “I think the story here is how the industry has evolved and adapted”... View Details
Keywords: by Michael Blanding; Advertising
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