Publications

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February 2003 (Revised April 2012)
Case

Sheila Mason & Craig Shepherd

Describes a marketing executive and an engineer who are starting a company together. Each is still at his/her former employer, and each has signed a different employment agreement that, on paper, may prohibit soliciting customers or employees. Focuses on how... View Details

Keywords: Resignation and Termination; Intellectual Property; Contracts; Legal Liability; Entrepreneurship; Ethics

January 2000 (Revised February 2007)
Case

Asia Renal Care

Presents a business plan for a start-up company focused on building a network of high-quality dialysis centers in the Asia-Pacific region. Includes a detailed financial forecast. An executable spreadsheet is available by contacting HBSP Customer Service at... View Details

Keywords: Business Plan; Forecasting and Prediction; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Asia

21 Oct 2014
News

Death on a Moscow Runway Shows CEOs’ Hyperscheduled Lives

29 Apr 2022
News

Elon Musk Has Big Ideas for Twitter. Users Should Buckle Up.

02 Jan 2013
News

Should Pay-for-Performance Compensation be Replaced?

11 Dec 2017
News

There’s a medical ‘land grab’ underway as hospitals try to get larger

31 Aug 2018
Video

Welcome Class of 2020

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

The fawning executives lined up outside your office on Day One to tell you how fortunate the organization is to have you and to offer to help you succeed are often fakes. The people you need to impress and enlist as supporters are not... View Details

Keywords: by John Quelch

17 Dec 2012
Research & Ideas

Teaming in the Twenty-First Century

work done," says Edmondson, the Novartis Professor of Leadership and Management. “Teaming is the engine of organizational learning.” The problem: Stable teams that plan first and execute later are increasingly infeasible in the... View Details

Keywords: by Maggie Starvish

11 Sep 2017
Research & Ideas

Why Employers Favor Men

Fighting discrimination Coffman, who has conducted other research exploring the role of gender, hopes these findings will spur business executives to take a closer look at whether those doing the hiring within their organizations have... View Details

Keywords: by Dina Gerdeman

August 2014
Article

Incentives in a Stage-Gate Process

By: Raul O. Chao, Kenneth C. Lichtendahl and Yael Grushka-Cockayne

Many large organizations use a stage‐gate process to manage new product development projects. In a typical stage‐gate process project managers learn about potential ideas from research and exert effort in development while senior executives make intervening go/no‐go... View Details

Keywords: Stage-Gate Process; Production; Operations; Product Development; Innovation and Invention

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February 2017 (Revised March 2018)
Case

BIM: Finding New Ways to Grow

By: Michael Chu and Gamze Yucaoglu

BIM, Turkey’s giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs... View Details

Keywords: Turkey; Decision; Emerging Markets; Private Sector; For-Profit Firms; Business Model; Business Strategy; Competitive Advantage; Growth and Development Strategy; Value Creation; Change Management; Decisions; Growth Management; Retail Industry; Turkey

November 2009
Article

What Would Peter Say?

By: Rosabeth Moss Kanter

Heeding the wisdom of Peter Drucker might have helped us avoid - and will help us solve - numerous challenges, from restoring trust in business to tackling climate change. He issued early warnings about excessive executive pay, the auto industry's failure to adapt and... View Details

Keywords: Judgments; Employee Relationship Management; Leadership; Goals and Objectives; Management Practices and Processes; Organizational Change and Adaptation; Business and Community Relations; Business and Government Relations; Business and Shareholder Relations

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Program

Audit Committees in a New Era of Governance

disclosure Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe Build relationships with a diverse group... View Details

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

20 Jun 2023
Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

information, they usually understand that statistics tend to be more informative than stories.” In that case, a politician doing last minute campaigning before an election, or a business executive seeking to boost sales or recruitment at... View Details

Keywords: by Scott Van Voorhis

2015
Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta

Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details

Keywords: Competitive Strategy