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  • May 1991 (Revised May 1991)
  • Background Note

Focusing the Concept of Social Marketing

By: V. Kasturi Rangan
Examines those social marketing situations that pose challenges for adoption of conventional marketing principles. In addition to discussing how they differ the note explores underlying reasons and suggests alternate ways of conceptualizing such problems. View Details
Keywords: Social Marketing
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Rangan, V. Kasturi. "Focusing the Concept of Social Marketing." Harvard Business School Background Note 591-047, May 1991. (Revised May 1991.)

    Yiwei Li

    Yiwei Li is a Doctoral student of Business Administration at Harvard Business School. He concentrates on managerial accounting research, with interest in topics like incentive scheme and management control system. He pursues the goal  of applying research output into... View Details
    • February 2011 (Revised February 2012)
    • Case

    Online Marketing at Big Skinny

    By: Benjamin Edelman and Scott Duke Kominers
    Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
    Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
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    Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
    • February 2017 (Revised September 2017)
    • Case

    Akshaya Patra: Impact at Scale

    By: V. Kasturi Rangan and Sarah Appleby
    Akshaya Patra, an Indian NGO, had set an ambitious goal of serving 5 million free meals daily to India's schoolchildren. Founded in 2000, Akshaya Patra had thus far opened 25 high-capacity kitchens in 10 different States to provide a midday meal to nearly 1.65 million... View Details
    Keywords: Scaling; Public-private Partnership; Operational Excellence; Nonprofit Scaling; Social Impact; Social Enterprise; Growth and Development Strategy; Business and Government Relations; Performance Effectiveness; Nonprofit Organizations; India
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    Rangan, V. Kasturi, and Sarah Appleby. "Akshaya Patra: Impact at Scale." Harvard Business School Case 517-028, February 2017. (Revised September 2017.)
    • 03 Jun 2019
    • Blog Post

    9 Lessons from the Class of 2019

    The Harvard Business School MBA faculty and staff are dedicated to providing students with a global education in leadership to fulfill HBS’ mission of educating leaders who make a difference View Details
    • October 2020
    • Article

    Peer Influence on Trade Credit

    By: Daniel Gyimah, Michael Machokoto and Anywhere (Siko) Sikochi
    We examine the influence of peer firms on trade credit policies of listed firms in the United States. We posit and find evidence that firms mimic their peers in formulating trade credit policies. The findings are more pronounced for firms in highly competitive product... View Details
    Keywords: Trade Credit; Peer Effects; Product Market Competition; Trade; Credit; Policy; Competition
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    Gyimah, Daniel, Michael Machokoto, and Anywhere (Siko) Sikochi. "Peer Influence on Trade Credit." Journal of Corporate Finance 64 (October 2020).
    • August 1993 (Revised August 2002)
    • Exercise

    Work Methods Design Exercise

    Teams of students receive identical product design specifications, a sample unit of the product, and a series of assignment questions that entail time and motion studies, which they must both understand and perform before class discussion. In class, teams explain how... View Details
    Keywords: Resource Allocation; Product Development
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    "Work Methods Design Exercise." Harvard Business School Exercise 694-026, August 1993. (Revised August 2002.)
    • 10 Mar 2015
    • News

    Are The Golden Arches of McDonald's Becoming A Relic Of Fast Food's Past?

    • July 2024
    • Article

    Acceptance of Automated Vehicles Is Lower for Self than Others

    By: Stuti Agarwal, Julian De Freitas, Anya Ragnhildstveit and Carey K. Morewedge
    Road traffic accidents are the leading cause of death worldwide for people aged 2–59. Nearly all deaths are due to human error. Automated vehicles could reduce mortality risks, traffic congestion, and air pollution of human-driven vehicles. However, their adoption... View Details
    Keywords: Transportation; Risk and Uncertainty; Technology Adoption; Prejudice and Bias
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    Agarwal, Stuti, Julian De Freitas, Anya Ragnhildstveit, and Carey K. Morewedge. "Acceptance of Automated Vehicles Is Lower for Self than Others." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 269–281.
    • April 2017 (Revised November 2017)
    • Case

    BlackRock (C): Integrating BGI (with video links)

    By: Ranjay Gulati, Jan W. Rivkin and Aldo Sesia
    On June 11, 2009, BlackRock, Inc., the world’s fourth-largest asset manager announced it was acquiring Barclays Global Investors (BGI) for $13.5 billion in stock and cash. The deal would more than double BlackRock’s assets under management (AUM), making it the world’s... View Details
    Keywords: Acquisition; Integration; Organizational Culture; Strategy; Competitive Advantage; Information Technology; Asset Management; Financial Services Industry; United States
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    Gulati, Ranjay, Jan W. Rivkin, and Aldo Sesia. "BlackRock (C): Integrating BGI (with video links)." Harvard Business School Multimedia/Video Case 717-486, April 2017. (Revised November 2017.)
    • 06 Feb 2018
    • News

    What Pepsi Can Learn From Its 'Lady Doritos' Debacle

    • 10 Aug 2015
    • Research & Ideas

    Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

    difference in willingness to buy between the high-pay-ratio and low-pay-ratio retailers. The Price Of Counterbalance But would shoppers still favor low-pay-ratio retailers if they charged significantly... View Details
    Keywords: by Carmen Nobel; Retail
    • 08 Oct 2014
    • Video

    Hakeem Belo-Osagie

    Hakeem Belo-Osagie, head of... View Details

    • 21 Feb 2018
    • News

    Bon Secours and Mercy Health Merger Creates Regional Hospital Giant

    • 2022
    • Presentation

    Danya Lagos presents at the 2022 Gender and Work Symposium

    • 05 Jan 2021
    • Video

    Beatriz Fernández

    Beatriz Fernández, Co-Founder and Manager of Crepes & Waffles S.A., discusses the important and vastly different roles her children play in the family business and how this has contributed to the growth of the company. View Details
    • February 1985 (Revised January 2024)
    • Case

    Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment

    By: Regina E. Herzlinger, Joyce Lallman, Nancy Kane, Jefferson C. Grahling and James Wallace
    How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating In Health Care course book. This note and case series enables readers to conduct... View Details
    Keywords: For-Profit Firms; Business Model; Entrepreneurship; Health Care and Treatment; Strategy; Valuation; Health Industry; Retail Industry
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    Herzlinger, Regina E., Joyce Lallman, Nancy Kane, Jefferson C. Grahling, and James Wallace. "Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment." Harvard Business School Case 185-084, February 1985. (Revised January 2024.)
    • December 1980 (Revised February 1998)
    • Case

    McDonald's Corp. (Condensed)

    By: W. Earl Sasser and David C. Rikert
    Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger... View Details
    Keywords: Service Operations; Competition; Food and Beverage Industry
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    Sasser, W. Earl, and David C. Rikert. "McDonald's Corp. (Condensed)." Harvard Business School Case 681-044, December 1980. (Revised February 1998.)
    • December 2021
    • Article

    Partisan Professionals: Evidence from Credit Rating Analysts

    By: Elisabeth Kempf and Margarita Tsoutsoura
    Partisan perception affects the actions of professionals in the financial sector. Using a novel dataset linking credit rating analysts to party affiliations from voter records, we show that analysts who are not affiliated with the U.S. president’s party downward-adjust... View Details
    Keywords: Political Affiliation; Credit Rating Agencies; Political Partisanship; Political Elections; Perception; Credit
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    Kempf, Elisabeth, and Margarita Tsoutsoura. "Partisan Professionals: Evidence from Credit Rating Analysts." Journal of Finance 76, no. 6 (December 2021): 2805–2856.
    • 11 Oct 2017
    • Blog Post

    Designing Internship Projects for Greater Impact

    Although internships have long been a staple of an HBS education, today’s MBA candidates have different expectations – with a new set of challenges for interns and employers alike. Students are interested in... View Details
    Keywords: Entrepreneurship
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