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Show Results For
- All HBS Web
(8,598)
- People (21)
- News (1,761)
- Research (5,683)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,978)
- June 2019 (Revised October 2019)
- Technical Note
Note on the Future of Commerce
By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
In 2019, the retail and consumer product industries were undergoing a significant transformation. Over the past 50 years, what was once a highly fragmented industry began to consolidate, digitize, and increase convenience while lowering costs. The winning enterprises... View Details
Keywords: Trade; Demand and Consumers; Demographics; Transformation; Global Range; Organizational Change and Adaptation; Business Model; Leading Change; Consumer Products Industry; Consumer Products Industry
Kerr, William R., Daniel O'Connor, and Nathaniel Schwalb. "Note on the Future of Commerce." Harvard Business School Technical Note 819-017, June 2019. (Revised October 2019.)
- 06 Apr 2023
- Blog Post
Bringing Music to the HBS Classroom: My Journey as a Nontraditional Student in the Summer Venture in Management Program
that my skill set was not aligned with the demands of business school, let alone a highly-acclaimed institution like Harvard. My undergraduate experience was predominantly made up of developing in-depth technical View Details
- November 2002 (Revised March 2003)
- Case
Water Policy Priorities Along the U.S.-Mexico Border
By: Ray A. Goldberg and Jose M. M. Porraz
The United States and Mexico face the challenges of managing shared water resources. The supply is limited and demand is growing on both sides of the border as a result of increased irrigated acreage and population growth. View Details
Keywords: Policy; Environmental Sustainability; Cross-Cultural and Cross-Border Issues; Negotiation; Agriculture and Agribusiness Industry; United States; Mexico
Goldberg, Ray A., and Jose M. M. Porraz. "Water Policy Priorities Along the U.S.-Mexico Border." Harvard Business School Case 903-414, November 2002. (Revised March 2003.)
- 20 Nov 2019
- Video
Shinta Widjaja Kamdani
Shinta Kamdani, owner of Indonesian-based consumer products and energy company Sintesa Group, describes the logic of the Group’s diversification strategies which seek to balance consumer industries which... View Details
- December 2015
- Case
The Hain Celestial Group
By: David E. Bell, José B. Alvarez, James Weber and Mary Shelman
Hain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on... View Details
Bell, David E., José B. Alvarez, James Weber, and Mary Shelman. "The Hain Celestial Group." Harvard Business School Case 516-007, December 2015.
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- 27 Oct 2009
- Working Paper Summaries
Stock Price Fragility
Keywords: by Robin Greenwood & David Thesmar
- January 1996 (Revised February 1997)
- Case
Exploring Brand-Person Relationships: Three Life Histories
The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Food and Beverage Industry; Food and Beverage Industry
McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)." Harvard Business School Case 196-061, August 1995. (Revised July 1997.)
- October 2001
- Background Note
A Note on Team Process
By: Linda A. Hill and Maria Farkas
When tasks are highly complex, demand a diversity of skills, or require a commitment from the involved parties, teams are usually the most effective way to approach them. But a group of people working together does not automatically equally a team, and groups are often... View Details
Keywords: Competency and Skills; Decision Making; Management; Business Processes; Performance Effectiveness; Performance Efficiency; Groups and Teams; Conflict and Resolution
Hill, Linda A., and Maria Farkas. "A Note on Team Process." Harvard Business School Background Note 402-032, October 2001.
Isamar Troncoso
Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.
Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
- 29 Jun 2021
- Cold Call Podcast
Procter & Gamble’s Lean Innovation Transformation
- December 2011 (Revised October 2015)
- Case
Fonterra
By: David E. Bell and Mary Shelman
In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. View Details
Keywords: Organizational Change and Adaptation; Product Positioning; Emerging Markets; Agriculture and Agribusiness Industry; Asia
Bell, David E., and Mary Shelman. "Fonterra." Harvard Business School Case 512-003, December 2011. (Revised October 2015.)
- 02 Sep 2008
- Research & Ideas
Indulgence vs. Regret: Investing in Future Memories
being toovirtuous and hard-working. She also presents a strategy to correct this behavior. Aside from influencing how people choose to live their lives, Keinan's findings have implications for marketers hoping to convince View Details
Keywords: by Julia Hanna
- 2015
- Working Paper
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned... View Details
Keywords: Carelessness; Product Upgrade; Justification; Loss; Consumer Behavior; Attitudes; Product; Ownership
Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Harvard Business School Working Paper, No. 15-077, April 2015.
- 05 Jul 2006
- Working Paper Summaries
The IPS Property
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.