Publications

Educators

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a... View Details

Keywords: Sean Silverthorne

02 Dec 2021

College Students and Entrepreneurship: The Value of the MBA

Have you ever wondered what an MBA could do to help you accomplish your personal and professional goals? Join us to hear more about why an MBA degree is valuable for entrepreneurs no matter where you are on... View Details

13 Jul 2020
Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

gives away a drug called Mectizan for river blindness. That's one pill per person per year. And we found it's really hard to get that the last mile to the people who really need it. Okay? So I would say... View Details

Keywords: by Staff; Pharmaceutical

2023
Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details

Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry

SSRN

01 Jun 1997
News

Of Myth and Merlin: T.A. (Tom) Barron's Literary Odyssey

comments, "In a sense, I was writing things for her to read later. Each of these books is about the power of one person to make a difference." His most recent book, The Lost Years of Merlin, begins in ancient Wales View Details

Keywords: Thomas Frick

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

2013
Chapter

Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

By: Jill Avery

Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details

Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry

February 2010 (Revised March 2013)
Case

Negotiating Trust: Borrowers, Lenders, and the Politics of Household Debt

By: Catherine S. M. Duggan and Alexander F. Roehrkasse

Keywords: Borrowing and Debt; Personal Finance; Negotiation; Trust

Educators

16 May 2017
Blog Post

Making the Move into Digital Health and Software Engineering

requirement, it doesn't make it worthless. I can only speak to my own experience, and how Harvard supports my work in tech/startups. For instance, this past year a few friends and I started working on a side... View Details

Keywords: Technology; Health Care

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social... View Details

Keywords: Sean Silverthorne

1 Sep 1979
Conference Presentation

Rape and Physical Attractiveness: Judgements Concerning the Likelihood of Victimization

By: W. DeJong, Teresa M. Amabile and M. L. Stubbs

Keywords: Crime and Corruption; Attitudes; Safety; Personal Characteristics

2010
Working Paper

Preference Intensities and Risk Aversion in School Choice: A Laboratory Experiment

By: Flip Klijn, Joana Pais and Marc Vorsatz

We experimentally investigate in the laboratory two prominent mechanisms that are employed in school choice programs to assign students to public schools. We study how individual behavior is influenced by preference intensities and risk aversion. Our main results show... View Details

Keywords: Decision Choices and Conditions; Education; Marketplace Matching; Risk and Uncertainty; Behavior; Personal Characteristics

14 May 2020
Research & Ideas

What Leaders Can Do to Fight the COVID Fog

included virtual onboarding, sales-pipeline restructuring, performance management, M&A acquisition, managing layoffs and furloughs, rethinking the customer experience, and... View Details

Keywords: by Boris Groysberg and Robin Abrahams

2023
Book

The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card

By: Christina Wallace

Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global... View Details

Keywords: Work-Life Balance; Personal Development and Career

04 Aug 2021
Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

While managers feared that all the top talent would leave, instead Recruit grew to become a $20 billion tech company (roughly the equivalent of Salesforce) that employs 50,000 people globally. They have created a suite of products including platforms that help View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

created problems of information that threatened to derail traditional credit practices. The key problem was one of distance. When traders did business primarily with family and neighbors, they could rely on View Details

01 Apr 2021
Blog Post

An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs

engineer for the 767 tanker and 787 Dreamliner. She was particularly taken with the Dreamliner, Boeing’s only fully composite plane, and became curious about what happened to the aircraft after it left the... View Details

winter 1989
Article

Small and Better: The Consumer-driven Advantage in Japanese Product Design

By: Hirotaka Takeuchi

Keywords: Customers; Product; Design; Japan

Find at Harvard

February 2022
Article

OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online

By: Nancy Rothbard, Lakshmi Ramarajan, Ariane Ollier-Malaterre and Serenity Lee

We propose and test a relational boundary-blurring framework, examining how employees’ evaluations of colleagues’ characteristics drive their decisions to connect with colleagues as friends online. We use a multi-method approach across four studies to investigate how... View Details

Keywords: Self-disclosure; Relationships; Employees; Internet and the Web; Boundaries

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