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  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

the competitive advantage gained by how a product "speaks" to a customer is clear. Just think about how Apple began its resurrection in 1998 with the unthinkable design of computers made of translucent blue, orange, View Details
Keywords: by Julia Hanna; Consumer Products
  • May 1994
  • Background Note

Reorienting Channels of Distribution

By: V. Kasturi Rangan
Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details
Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry
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  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

already-low cost of digital communications declines toward zero, the Web's radical interactivity presents new challenges to marketers, who must now learn how to build and sustain intimate customer View Details
Keywords: by Peter K. Jacobs
  • 29 Jan 2025
  • Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

analysis for a pet food company that I discovered an interest in marketing, branding, and product development—a spark that inspired me to pursue a career in marketing. At HBS, I gained a deeper understanding of how businesses operate.... View Details
  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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  • 16 Dec 2014
  • First Look

First Look: December 16

nudge," in which people are evaluated jointly rather than separately regarding their future performance. Evaluators are more likely to focus on individual performance in joint than in separate evaluation View Details
Keywords: Sean Silverthorne
  • 22 Feb 2010
  • Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

subject himself to intense questioning by regulators and the media. Then he should make a personal commitment to every Toyota customer to repair the damage, including buying back defective cars. 7: Go on... View Details
Keywords: by William George; Auto
  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

discussed. Because Natura has a network of more than 200,000 direct sales consultants (much like the U.S.A.'s Avon or Mary Kay), new product ideas can be quickly tested in the market and immediate customer... View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the... View Details
Keywords: Martha Lagace
  • June 2009
  • Teaching Note

COFCO Xinjiang Tunhe Co., Ltd. (TN)

By: David E. Bell, Sarah Morton and Mary Louise Shelman
Teaching Note for [508079]. View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Food and Beverage Industry; China
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  • 16 Mar 2010
  • First Look

First Look: March 16

forthcoming Abstract Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets... View Details
Keywords: Martha Lagace
  • 28 Apr 2008
  • HBS Case

Negotiating with Wal-Mart

Wal-Mart, the world's largest retailer, sold $315 billion worth of goods in 2006. With its single-minded focus on "EDLP" (everyday low prices) and the power to make or break suppliers, a... View Details
Keywords: by Julia Hanna; Retail
  • 02 Jan 2008
  • Research & Ideas

Most Popular Stories 2007

true? As it turned out, good teams, which value communication, report more errors. In a recent research paper Edmondson and doctoral student Sara Singer explore this and other hidden barriers to... View Details
Keywords: by Sean Silverthorne
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to View Details
Keywords: Martha Lagace
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

Study Results Author:Robert Simons Abstract This paper reports the collective finding from 102 field studies that look at the relationship between two organization design variables: span of control and span... View Details
Keywords: Martha Lagace
  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

benefit. In the first instance, observing that millions of people connect to friends and strangers on social platforms, some companies have chosen to enter the fray in a similar way, by trying to build View Details
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

and has a more positive relationship to performance for organizations that perform more complex tasks. The theoretical and practical implications of these findings are... View Details
Keywords: Martha Lagace
  • 25 Feb 2025
  • Blog Post

Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

beyond human capability. I focus on commercializing science and building businesses around these transformative technologies to democratize access to high-quality surgical care for billions worldwide. My... View Details
  • 23 Mar 2010
  • First Look

First Look: March 23

collected by IBM. Additional data on labor hours and number of customer transactions allow students to examine the relationship between staffing levels View Details
Keywords: Martha Lagace