Publications

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May 2024
Teaching Note

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie

Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details

Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel

01 Jun 2015
News

Case Study: Sneak Peak

to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details

Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

June 2004 (Revised September 2006)
Case

Business Intelligence Software at SYSCO

The large food service company SYSCO has decided to purchase business intelligence (BI) software, a technology intended to provide superior monitoring and analysis capabilities. Twila Day, assistant vice president of technology and applications, is in charge of the BI... View Details

Keywords: Change Management; Information Technology; Applications and Software; Decision Making; Management Systems; Distribution Industry; Distribution Industry

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

Andresen Professor of Business Administration at HBS, who led the discussion. In the old model, he said, economies of scale regulated success and performers had to be big to spread out high fixed costs. Now,... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

19 Dec 2013
Blog Post

“Tell me, what is it you plan to do with your one wild and precious life?”

In the blink of an eye the tree leaves have turned from green to vibrant shades of orange, red, and yellow and finally to various hues of brown as the wind blows through and... View Details

Keywords: Technology

01 Jun 2011
News

America the Unequal

Percent of Wealth Owned: Actual U.S. wealth distribution compared with Estimated and Ideal distributions reported by respondents in a national survey. The “4th” and “Bottom”... View Details

Keywords: income disparity; class mobility

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

to what they've done to reinvigorate their business. They looked strategically at all aspects of their offering across the various channels they have at their disposal to maximize customer satisfaction and... View Details

Keywords: by Sean Silverthorne; Retail

September 1998 (Revised April 2002)
Case

ECM Group: Improving Global Marketing Productivity

Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details

Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry

Find at Harvard

13 Jan 2021
News

Stress Test

the manufacturer to each individual, Kelley says. “They need to be sure 100 percent of the vaccines are administered to the community in the right way.” —April White The COVID-19 vaccines currently on the market went from concept to... View Details

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details

February 2024
Module Note

Data-Driven Marketing in Retail Markets

By: Ayelet Israeli

This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

primacy of signaling cooperative intent, handshaking actually reduced cooperation when the action signaled ill intent (e.g., when the handshaker was sick; Study 5). Finally, in Study 6, executives assigned to shake hands before a more... View Details

Keywords: by Sean Silverthorne

October 2008 (Revised November 2009)
Case

Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld

What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details

Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States

19 Dec 2006
First Look

First Look: December 19, 2006

industry factors. The evidence on these interrelationships and the importance of multinationals to local economies suggests that global firms may be an important channel for transmitting economic shocks.... View Details

Keywords: Sean Silverthorne

November 2010 (Revised February 2013)
Case

Energy Security in Europe (A): Nord Stream

By: Rawi E. Abdelal and Sogomon Tarontsi

Russian and German energy firms initiated the Nord Stream natural gas pipeline project with strong political support from their home governments but encountered resistance from other states. Although the pipeline would connect Russia with Germany directly, the project... View Details

Keywords: Non-Renewable Energy; Leadership; Distribution; Business and Government Relations; Conflict and Resolution; Energy Industry; Russia; European Union; Germany