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Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
- April 2010
- Teaching Note
New Balance Athletic Shoe, Inc. (TN)
Teaching Note for [606094]. View Details
- June 2006
- Teaching Note
Cola Wars Continue: Coke and Pepsi in 2006 (TN)
By: David B. Yoffie
Teaching Note to 706447. View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details
Keywords: Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
http://hbr.org/product/handbook-of-leadership-theory-and-practice/an/12326-HBK-ENG Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters... View Details
Keywords: Martha Lagace
- March 2004 (Revised September 2005)
- Case
Newell Rubbermaid: Strategy in Transition
By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler
Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details
Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States
Montgomery, Cynthia A., Rhonda Kaufman, and Carole Winkler. "Newell Rubbermaid: Strategy in Transition." Harvard Business School Case 704-491, March 2004. (Revised September 2005.)
- 2007
- Article
Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation
By: Arthur A. Daemmrich
In the wake of Vioxx, Avandia, and other recent prominent cases of drugs found to cause side effects after marketing, the safety of pharmaceuticals has come to the forefront of American public policy. Press attention, congressional investigations, and legislative... View Details
Keywords: Brands and Branding; Policy; Risk Management; Government Legislation; Risk and Uncertainty; Goals and Objectives; Customers; Pharmaceutical Industry; Health Industry; United States
Daemmrich, Arthur A. "Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation." Pharmacy in History 49, no. 2 (2007): 61–75.
- 01 Dec 2005
- News
Sports in the Classroom
Football (both kinds) is a learning tool in HBS classrooms. Professor John Quelch has produced a paper case and video series on soccer powerhouse and blockbuster brand Real Madrid that features interviews with players and management as... View Details
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 30 Jun 2021
- News
Your Rainbow Logo Doesn’t Make You an Ally
- 13 Jan 2014
- News
Harvard Meets Ballet
- 01 Dec 2001
- News
Lone Star Star
Paul Wylie Texas may seem an unlikely point of origin for an ice skater, but the Lone Star State recently welcomed home native son Paul Wylie (MBA '00), winner of the silver medal in men's figure skating at the 1992 Winter Olympics. Wylie, now a marketing executive for... View Details
- 26 Jul 2011
- News
An Entrepreneur of the Arts
moved to the United States in 1993 and settled in Chicago. An early blooming entrepreneur, Efimova founded Russian Pointe, her first company, in 1998 while she was a junior in college. Russian Pointe, a brand of luxury ballet shoes, is a... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
profits. 'NuCor Steel' highlights the death of an industry. It's comfortable to think that the leading brands of today and the industries we know and love will be around indefinitely. As 'NuCor' articulates, this thinking is very much a... View Details
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the necessary pre-conditions for... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
firms that are American household names—Disney, Stride Rite, Procter & Gamble— and then applied her multifaceted talents to a fledgling start-up auction site. During her ten years at the helm, eBay grew from a small operation where collectors sold Beanie Babies to an... View Details
- 04 Mar 2008
- News
HBS Blogs
Fitness, Baby Boomers, Business, and Living”; archived since July 2006) MBA 1980I Jim McGee, McGee’s Musings, http://www.mcgeesmusings.net/ (book reviews and comments on design, technology, learning, organization, resources, and more; archived since Jan. 2003) MBA... View Details
- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the... View Details
Keywords: Deborah Halber
Charles R. Walgreen
Though Walgreen was trained as a pharmacist, he was an equally astute businessman. Walgreen personally manufactured some of his drugs in order to be able to maintain profitable low prices, and he also offered Walgreens branded merchandise... View Details
Keywords: Retail
- March 2008 (Revised June 2008)
- Case
Sirtris Pharmaceuticals: Living Healthier, Longer
Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry
Stuart, Toby, and David Kiron. "Sirtris Pharmaceuticals: Living Healthier, Longer." Harvard Business School Case 808-112, March 2008. (Revised June 2008.)
- November 1994 (Revised February 1997)
- Case
Levi Strauss & Co.: Global Sourcing (A)
By: Lynn S. Paine and Jane Palley Katz
In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business presence in China, given the human rights and other problems there. The China Policy Group has been asked to... View Details
Keywords: Management Teams; Decisions; Management Skills; Trade; Brands and Branding; Rights; Ethics; Foreign Direct Investment; Apparel and Accessories Industry; China
Paine, Lynn S., and Jane Palley Katz. "Levi Strauss & Co.: Global Sourcing (A)." Harvard Business School Case 395-127, November 1994. (Revised February 1997.)