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  • March 2021
  • Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School PowerPoint Supplement 521-719, March 2021.
  • September 2020 (Revised February 2024)
  • Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School Teaching Note 521-041, September 2020. (Revised February 2024.)
  • September 2020 (Revised July 2022)
  • Supplement

Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details
Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Retail Industry; Retail Industry; Retail Industry; United States
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Ascarza, Eva, and Ayelet Israeli. Spreadsheet Supplement to "Artea: Designing Targeting Strategies". Harvard Business School Spreadsheet Supplement 521-703, September 2020. (Revised July 2022.)
  • September 2017 (Revised January 2019)
  • Case

FJ Management Inc.

By: Lynda M. Applegate and Matthew G. Preble
In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company’s strategic direction. Maggelet, daughter of the company’s founder, has led FJ Management since 2009 when she stepped in as CEO... View Details
Keywords: Turnaround; Company History; Family Business; Transformation; Volatility; Change Management; Entrepreneurship; Ethics; Moral Sensibility; Values and Beliefs; Cash Flow; Insolvency and Bankruptcy; Financial Liquidity; Financial Management; Governance; Corporate Governance; Governance Controls; Leadership; Leading Change; Crisis Management; Negotiation; Organizational Change and Adaptation; Family Ownership; Business and Stakeholder Relations; Business Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Utah
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Applegate, Lynda M., and Matthew G. Preble. "FJ Management Inc." Harvard Business School Case 818-028, September 2017. (Revised January 2019.)
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX's largest customer). For almost 20 years, the firms enjoyed a mutually beneficial and commercially prosperous relationship. Yet in August 2016, Steinhoff (a large, South... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate... View Details
Keywords: Sean Silverthorne
  • 28 May 2008
  • First Look

First Look: May 28, 2008

Case 508-074 The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing... View Details
Keywords: Martha Lagace
  • 25 Mar 2013
  • Research & Ideas

How Chapter 11 Saved the US Economy

back more investors overall. "It's about increasing the size of the pie available to all the firm's stakeholders," he says. Not A Universal Solution But Chapter 11 isn't the answer for all companies, Gilson says. It might yield big benefits for commercial... View Details
Keywords: by Kim Girard; Financial Services
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

Similarly, Kinko's was measuring on-time performance for copying large batch jobs for their corporate accounts. Their staff was thus engaged in back office activities to generate these copies. However in actuality, their customers were seeking a more user-friendly... View Details
Keywords: by Sean Silverthorne
  • 20 Nov 2000
  • Research & Ideas

Moving from Supply Chains to Supply Networks

economically manage product supply in manufacturing, distribution, and retail environments. Another audience segment is the investment community. Shapiro: Quite often, companies looking for funding compete primarily, if not totally, in... View Details
Keywords: by Staff
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

to shrink, with iPod and iTunes driving their current revenue growth. Q: What do you think of Apple's mall store retail strategy? A: I think of their retail strategy as part of their brand advertising. I... View Details
Keywords: by Sean Silverthorne
  • 20 Sep 2021
  • Research & Ideas

How Much Is Freedom Worth? For Gig Workers, a Lot.

pointing to the mobile shift-swapping app used by employees of clothing retailer The Gap. The company piloted the app in its Old Navy stores and expanded it to all brands in 2018. The app “creates value,” says Oberholzer-Gee, by helping... View Details
Keywords: by Lane Lambert; Technology
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

Bezos was still working on Wall Street. After decades of tax-free sales, ecommerce was just 11.4 percent of US retail sales in 2019, according to the Department of Commerce. Meanwhile, social media usage on the major platforms had been... View Details
Keywords: by Frank V. Cespedes
  • 16 Sep 2013
  • Research & Ideas

Earnings Calls That Get Lost in Translation

transcripts, Yu says the team encountered plenty of bad calls, and it was "mind-boggling" how poorly some CEOs and CFOs communicated. Take the CFO of one of the largest retail banking groups in Europe, who was asked about a... View Details
Keywords: by Dina Gerdeman
  • 05 Feb 2009
  • What Do You Think?

Why Can’t We Figure Out How to Select Leaders?

leaders of our largest financial institutions worldwide struggling to justify decisions that have placed their organizations in jeopardy. I was reminded, too, of the CEO of a well-known retail organization who, I believe, would be... View Details
Keywords: by Jim Heskett
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

  Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a View Details
Keywords: Martha Lagace
  • May 2025
  • Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; China; Europe; Germany; Japan; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

U.S. consumers. Despite years of offering samples to consumers, modifications to the naming and packaging design, the addition of new flavors, changes in the supermarkets where it placed its product, and offering retailers slotting... View Details
Keywords: Sean Silverthorne
  • Teaching Interest

Overview

By: Jeffrey F. Rayport
Technology Entrepreneurship, Marketing Strategy, Service Management View Details
Keywords: Technological Innovation; Strategy Formulation; "Marketing Analytics"; Advertising Technology; Media Content; Media And Broadcasting Industry; Media Businesses; Retail Industry; Retail Industry; Retail Industry; Retail Industry
  • February 2019 (Revised January 2021)
  • Case

Quiksilver Inc. and Oaktree Capital Management

By: Kristin Mugford and Mike Harmon
Sports lifestyle company Quiksilver filed for bankruptcy in September 2015. Oaktree is considering an additional investment in the company to facilitate the restructuring. Students must consider whether Oaktree should invest given the risks of the turnaround... View Details
Keywords: Bankruptcy; Bankruptcy Reorganization; Insolvency and Bankruptcy; Acquisition; Restructuring; Debt Securities; Transformation; Decision Making; Borrowing and Debt; Investment Return; Crisis Management; Negotiation; Retail Industry; Retail Industry; Retail Industry; France; United States
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Mugford, Kristin, and Mike Harmon. "Quiksilver Inc. and Oaktree Capital Management." Harvard Business School Case 219-097, February 2019. (Revised January 2021.)
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