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- All HBS Web
(3,624)
- People (15)
- News (952)
- Research (2,122)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,503)
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
industry to these issues, especially in light of increasing concerns about how to bridge the gap between consumer willingness to pay/perception of value and the hurdles restaurants face in trying to pay living wages. Brand Positioning.... View Details
Daniel F. Gerber, Jr.
to advertise his product for 15 cents a can to build a vibrant wholesale business. The now famous “Gerber baby symbol” was introduced to build brand identity and reassure skeptical consumers. Though it took ten years to build a wholesale... View Details
Keywords: Food & Tobacco
- 01 Dec 2008
- News
Innovation as P&G’s Key
many pages. But more recent triumphs are also instructive, such as how the tired Herbal Essences brand was revived in part by pouring it into a curvaceous, nestable bottle intended to appeal to Gen-Y women. The Game-Changer is rich with... View Details
- 15 May 2012
- News
Finally Finding the Right Fit
moved to Amsterdam for a consulting job with Bain. But that didn’t provide the satisfaction he envisioned. Increasingly, he longed to return to his roots in retailing. “I always dreamed of being in the branding and fashion business,” he... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
itself from a competitive perspective to continue its growth and stand out from the other industry players?" The Answers: "I would suggest looking at the business model and trying to extend the brand by extending the offering. Cellphones... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 15 Feb 2022
- News
The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks
Britney Winters (MBA 2016); Mary J. Blige during the Super Bowl halftime show (Courtesy subject; Kevin C. Cox / Getty Images) Britney Winters’ (MBA 2016) online wig and hair product company, Upgrade, got the opportunity to show off its work to more than 100 million... View Details
- March 2020 (Revised July 2022)
- Case
Levi Strauss (A): A Pioneer Lost in the Wilderness
By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in... View Details
- July 2009
- Teaching Note
TH!NK: The Norwegian Electric Car Company (TN)
Teaching Note for [808070]. View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
Take another piece of conventional wisdom: Brands need to have a consistent brand message. In the United States, BMW is a relatively new brand, some thirty or forty years old in terms of its American... View Details
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
International Senior Management Program) has been in the thick of Europe's airline industry for decades. With more than thirty years' experience at Swissair, he has served as president and CEO of Sabena since 1996. Christoph Brand (HBS... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Collectibles The Art of “Posting” Brand Name Management A Marketing Revolution “The number of people who save handsome advertising cards when they get a chance to get them is larger now than ever. . . . The ultimate destination of all... View Details
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
- Fast Answer
Companies: rankings
Rights Campaign Corporate Equality Index. Look for link to Best Places to Work for LGBTQ+ Equality Top 100 Most Valuable Global Brands an analysis of brand value produced by BrandZ. Fortune Rankings includes... View Details
Stanley B. Resor
Though his wife Helen was the creative genius behind JWT’s ad campaigns, Resor was a pioneer in the business of advertising. Under his leadership, JWT became a leader, not only in print advertising, but also in radio advertising and programming. He transformed JWT into... View Details
Keywords: Services
- Career Coach
Shub Chhokra
Having worked across all these industries, Shub can provide insight on how these industries recruit, personal brand positioning, cover letter/resume reviews, career visioning/mapping, and interview prep. He enjoys working with students in... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Summing Up: Which Schools Will Produce the Next Generation of Transformative Leaders? This month’s column featured two leaders who were able to build organizations that literally transformed the mutual fund and airline industries. In the process they created a cadre of... View Details