Publications

Find at Harvard

September 2000
Case

MBA In Jeopardy (A)

By: Lynn S. Paine, Gagan Gupta and Phani K. Nagarjuna

The Community Standards Panel of Harvard Business School must determine whether two students have violated the school's community standards, and if so, what sanction would be appropriate. Concerns allegations of plagiarism. In a second-year elective course, two... View Details

Keywords: Moral Sensibility; Business Education; Learning; Cross-Cultural and Cross-Border Issues; Governing Rules, Regulations, and Reforms; Education Industry

9 AM – 10 AM EDT, 23 Oct 2019
HBS Online

HBS Online Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: October 23, 2019 - December 4, 2019 View Details

9 AM – 10 AM EDT, 27 Mar 2019
HBS Online

HBS Online Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: March 27, 2019 - May 8, 2019 View Details

05 Mar 2015
News

Open offices seem great — until you work in one

23 Feb 2004
Research & Ideas

How Corporate Responsibility is Changing in Asia

To what extent do multinational corporations have an institutional obligation to the Asian countries in which they serve, and does that obligation include holding higher standards than Asian law requires? These questions were debated at... View Details

Keywords: by Julia Hanna

Clubs

Brew Club

Keywords: Consumer Products / Retail

06 Dec 2022
HBS Seminar

Elizabeth Lyons, UC San Diego

16 Sep 2014
News

Use Data to Fix the Small Business Lending Gap

20 Oct 2014
News

How millennials fit into today's workplace

April 1996 (Revised June 1996)
Case

Cleveland Turnaround (D), The: Challenges for the Future

By: James E. Austin and Jaan Elias

Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private... View Details

Keywords: Leading Change; Economic Growth; Business and Community Relations; Planning; Cleveland

12 Jun 2024
News

The Impact of HBS Staff Affinity Groups

March 2018
Case

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg and Katherine Connolly Baden

Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details

Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

9 AM – 9 AM EDT, 12 Sep 2018
HBS Online

HBX Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: September 12, 2018 - October 24, 2018 View Details

February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; North Africa; South Africa; Asia; South America