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Show Results For
- All HBS Web
(3,772)
- People (2)
- News (752)
- Research (2,594)
- Events (26)
- Multimedia (25)
- Faculty Publications (1,520)
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- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
and how many times I can tell the same story to them in hopes that they remember it. Reach and frequency was the metric and the gross rating point (GRP) became the terminology we all used. With digital, you can target people much better... View Details
- 13 May 2014
- First Look
First Look: May 13
treatment with a simulation of paying U.S. federal taxes. Allowing taxpayers to signal their preferences on the distribution of government spending results in a 15% reduction in the stated take-up rate of a questionable tax loophole.... View Details
Keywords: Sean Silverthorne
- 25 Sep 2012
- First Look
First Look: September 25
of declining revenues and profits at Lind as exchange rates and the impact of the Great Recession took its toll on the firm. Without a quick solution, Lind could be pushed into bankruptcy. Purchase this... View Details
Keywords: Sean Silverthorne
- 16 Nov 2010
- First Look
First Look: November 16, 2010
"two-sided platform" connecting sellers and buyers without taking inventory risk. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/711446-PDF-ENG Cosmeticos de Espana, S.A. (A) David F. HawkinsHarvard Business School Case 111-019 Management must... View Details
Keywords: Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
2002). No prior evidence at a societal level has manipulated both structural predictors and measured both stereotypes and prejudices. In the present study, participants (n = 120) responded to an immigration scenario depicting a high- or low-status group, competitive or... View Details
Keywords: Martha Lagace
- 23 Oct 2012
- First Look
First Look: October 23
customer vehicles at higher rates and are more likely to lose customers whom they fail, suggesting that competition intensifies pressure on facilities to provide illegal leniency. We also show that, at least in markets in which pricing is... View Details
Keywords: Sean Silverthorne
- 17 Apr 2013
- Research Event
Conference Challenges Gender Conventions
that wanted to improve promotion rates of women but then resisted, looking beyond gender as an explanation for women's underrepresentation at the top. Part of the difficulty, according to Ely and Padavic, is that while work/family issues... View Details
Keywords: by Maggie Starvish
- 23 Jan 2007
- First Look
First Look: January 23, 2007
"tight" or characterized by strong intellectual property protections. The strategies adopted by firms that have successfully profited from their innovative activities cast into new light old questions about the impact of intellectual property protection on... View Details
Keywords: Martha Lagace
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
higher overall ratings than the "branch-wed" non-ATM customers did. However, the reverse was true when videoconferencing was added. It appeared that heavy ATM users actually disliked interacting with humans! Lesson 5: Build... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
Approximately 5 percent of the sample chose to respond online. The overall response rate was 53 percent. Q: What was the overall reaction to DTCA from physicians in your sample? Weissman: Quite mixed! Overall, 40 percent felt that DTCA... View Details
Keywords: by Manda Salls
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
segregation over time. We demonstrate that the return of racial establishment segregation owes little to within-establishment processes but rather stems from differences in the turnover rates of more- and less-homogeneous workplaces.... View Details
Keywords: Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate... View Details
Keywords: Sean Silverthorne
- 09 Aug 2011
- First Look
First Look: August 9
offer. Receivers had a strong truth bias, although the majority of senders were truthful, and friends had more of a truth bias than strangers. Receivers were not able to detect deception at a rate above chance. Friends were not better at... View Details
Keywords: Sean Silverthorne
- 19 Mar 2006
- Research & Ideas
Do I Dare Say Something?
comfortable expressing their opinions? A: How do you change a culture of fear? It's difficult! Despite some well-intentioned efforts, we haven't yet worked with an organization that has fully transformed itself from one of fear to one in which most employees would... View Details
Keywords: by Sarah Jane Gilbert
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
rates of public sector employment, the crown jewel of the Jordanian regime’s patronage. Interviews with over 60 of the surveyed firm owners across four strategically paired districts illustrate that business owners covet forbearance and... View Details
Keywords: Dina Gerdeman
- 29 Apr 2014
- First Look
First Look: April 29
Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained constant. Jun... View Details
Keywords: Sean Silverthorne
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
four independent start-ups. Most of the program’s agripreneurs in Ibadan (53 of the 70) remained affiliated with the IITA. Poor access to commercial loans, which carried interest rates up to 30%, was the primary issue preventing them from... View Details
Keywords: Dina Gerdeman
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from the previous year. Growth rates like these were becoming routine at Mavi. But,... View Details
Keywords: Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer acquisition was becoming more difficult and repeat purchase... View Details
Keywords: Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
rented before want DVDs. Specifically, a 1.3% increase in the probability of a reversal in preferences (from a baseline rate of 12%) ensues if the first of two sequentially rented movies has more should and fewer want characteristics than... View Details
Keywords: Martha Lagace