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Show Results For
- All HBS Web
(5,645)
- People (24)
- News (1,692)
- Research (2,621)
- Events (46)
- Multimedia (69)
- Faculty Publications (1,690)
- September–October 2021
- Article
Internalization of Advertising Services: Testing a Theory of the Firm
By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu
In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies.... View Details
Keywords: Internationalization; Specialization; Theory Of The Firm; Advertising Agencies; Advertising; Organizational Structure; Theory
Silk, Alvin J., Birger Wernerfelt, and Shuyi Yu. "Internalization of Advertising Services: Testing a Theory of the Firm." Marketing Science 40, no. 5 (September–October 2021): 946–963.
- Research Summary
War & Peace
By: Deepak Malhotra
A second stream of research looks at issues related to conflict resolution in the context of international and ethno-political conflict, and in particular, at the role of negotiation in ending armed conflicts. I launched a new course at HBS entitled "War & Peace:... View Details
- 01 Dec 2023
- News
Drop Everything, Read This
The Bookshelf Rick Rubin is one of the greatest music producers of all time. His book, The Creative Act: A Way of Being, is about the creative process and is based on his experiences with era-defining musicians. He encourages the reader... View Details
- 30 Sep 2002
- Research & Ideas
Your Crisis Response Plan: The Ten Effective Elements
responses. Response modules might include: facility lockdown, police or fire response, evacuation, isolation (preventing people from entering facilities), medical containment (response to significant epidemic), grief management, as well as external communication to... View Details
Keywords: by Michael Watkins
- 2010
- Article
An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms
By: Robin J. Ely and Debra E. Meyerson
This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for "manly" behavior, prompting them to let go of... View Details
Keywords: Safety; Goals and Objectives; Behavior; Organizational Culture; Performance Effectiveness; Gender; Emotions
Ely, Robin J., and Debra E. Meyerson. "An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms." Research in Organizational Behavior 30 (2010): 3–34.
- 17 Mar 2015
- First Look
First Look: March 17
Publications March 2015 Journal of Financial Economics Banks as Patient Fixed-Income Investors By: Hanson, Samuel G., Andrei Shleifer, Jeremy C. Stein, and Robert W. Vishny Abstract—We examine the business model of traditional... View Details
Keywords: Sean Silverthorne
- September 2011 (Revised March 2014)
- Case
Airbnb
By: Joseph B. Lassiter III and Evan W. Richardson
Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, the three founders of Airbnb, an online private accommodation rental market, stared at each other across the kitchen table in their San Francisco apartment. It was March of 2009. A single sheet of paper sat on the table... View Details
- 10 May 2011
- First Look
First Look: May 10
history, and the lessons learned to date. It discusses the current challenges faced by policy makers wanting to further improve the program. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811100-PDF-ENG Continental View Details
Keywords: Sean Silverthorne
Hidden Structure: Using Network Methods to Map System Architecture
All complex systems can be described in terms of their architecture, that is, as a nested hierarchy of subsystems. In this paper, we use network methods to detect the core components of an architecture, to establish... View Details
- Web
Program Requirements - Doctoral
take into account the quality of the student’s oral presentation, the quality of the student’s responses to questions from the Dissertation Committee, and the written material prepared prior to the oral date. Dissertation Students are... View Details
- 21 Oct 2022
- Research & Ideas
People Trust Business, But Expect CEOs to Drive Social Change
Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the subconscious mind. How can... View Details
Keywords: by Manda Mahoney
- 05 Dec 2022
- What Do You Think?
How Would Jack Welch’s Leadership Style Fare in Today’s World?
(iStockphoto/josefkubes) Jack Welch’s leadership practices and accomplishments as CEO of General Electric for 20 years have once again come under scrutiny. He is the subject of two recent books. Their titles—David Gelles’ The Man Who... View Details
- Web
Marketing - Faculty & Research
Digital Safety and Innovation By: Tomomichi Amano and Tomomi Tanaka 2024 Case EPCorp: Convincing the C-Suite By: Jacob M. Cook 2018 Book Driving Digital Strategy: A Guide to Reimagining Your Business By:... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
company advertisements least. And they said influencer marketing sways their purchasing decisions most, while direct-mail marketing is the least effective way to reach them. When asked which social media... View Details
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
wants to date the prom queen.” Huang felt far from the academic equivalent of the prom queen. Her alma mater, University of California, Irvine, was not considered a “high-caliber school” among the top 50 research institutions. And unlike... View Details
Keywords: by Dina Gerdeman
- Research Summary
How can General Managers Contribute to IT Success?
US companies are currently spending approximately 5% of their revenue on information technology (IT) each year. Over half of this investment goes to IT intended to change business processes, either within a single enterprise or across several. Hovewer, 30-75% of... View Details
- 01 Apr 2015
- News
Sustainability Reporting: The Lawyer’s Response
- Web
School Leadership | About
Development and Research Raffaella Sadun Charles Edward Wilson Professor of Business Administration, Senior Associate Dean for HBS Publishing Forest L. Reinhardt John D. Black Professor of Business... View Details
- 10 Jan 2023
- Research & Ideas
How to Live Happier in 2023: Diversify Your Social Circle
The classic advice to investors is to diversify—put wealth into a combination of assets. Perhaps some cash goes into mutual funds, some in blue chips, and a little in growth stocks, spreading out risk as well as opportunity. What if... View Details
Keywords: by Michael Blanding