Publications

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Article

Comparative Costs of Advanced Proton and Photon Radiation Therapies: Lessons from Time-driven Activity-based Costing in Head and Neck Cancer

By: Nikhil G. Thaker, Steven J. Frank and Thomas W. Feeley

Time-driven activity-based costing (TDABC) is an innovative costing tool in healthcare that can be used to directly compare the true cost of competing technologies over the full care cycle. Rather than only comparing therapeutic effectiveness over a limited number of... View Details

Keywords: Head And Neck Cancer; IMRT; Proton Therapy; Time-Driven ABC; Information Technology; Activity Based Costing and Management; Medical Specialties

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January 2019
Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details

Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy

01 Dec 2009
News

Broad Range of Interests Among Nine New Faculty

1999), who also joins the Accounting & Management unit, came to HBS after 37 years at Bankinter, one of Spain’s most successful banks and noted for its innovations in technology and online banking. Arena,... View Details

Keywords: Margie Kelley

09 Feb 2011
Working Paper Summaries

Sustainable Cities: Oxymoron or the Shape of the Future?

Keywords: by Annissa Alusi, Robert G. Eccles, Amy C. Edmondson & Tiona Zuzul

Web

THE VALUE OF THE PHYSICIAN SHADOW PROGRAM: Witnessing The Front Lines of Care Delivery - Blog: Health Supplement

Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical devices/diagnostics Precision Medicine Public Health Women's Health 07 Aug 2019 THE VALUE View Details

October 2012 (Revised October 2012)
Case

Malaysia: Standing on a Single Leaf

By: Diego Comin, Maurice Kuykendoll and Monne Williams

The case discusses the development of palm oil in Malaysia. This experience provides important insights about when and how government intervention can be successful in developing new sectors in the economy. View Details

Keywords: Malaysia; Industrial Policy; Agriculture; Palm Oil; Innovation; Plantations; Plant-Based Agribusiness; Business and Government Relations; Innovation and Invention; Agriculture and Agribusiness Industry; Malaysia

05 Jan 2013
News

On Google, F.T.C. Set Rules of War Over Patents

October 2015
Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar

BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details

Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry

03 May 2023
Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

During his recent standing-room-only seminar about artificial intelligence (AI) and race at Harvard Business School recently, marketing professor Broderick Turner displayed a slide showing several white blob-like characters that resembled the tubby mascot View Details

Keywords: by Barbara DeLollis

October 2016 (Revised March 2019)
Case

Carrum Health: Scaling Bundled Payments

By: Robert S. Huckman and Sarah Mehta

Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality... View Details

Keywords: Health Financing; Health Insurance; Value-based Healthcare Reimbursements; Bundled Payments; Innovation; Scale; Health; Health Care and Treatment; Cost Management; Growth and Development Strategy; Decision Choices and Conditions; Health Industry; California; San Francisco; San Diego; Seattle

22 Aug 2012
Working Paper Summaries

A Randomized Field Study of a Leadership WalkRounds™-Based Intervention

WalkRounds -based programs and performance has not been rigorously examined in a set of randomly selected hospitals. Objective: To fill this research gap, we conducted a randomized field study of a... View Details

Keywords: by Anita L. Tucker & Sara J. Singer; Health

May 2025
Case

RTX's Lifetime Income Strategy: Shaping the Future of Retirement

By: Daniel Green, Luis M. Viceira and Sarah Mehta

Set in 2024, this case explores the Lifetime Income Strategy (LIS), a novel retirement product launched by aerospace and defense company RTX in 2012. Aiming to embed the security of a traditional pension within a 401(k) plan, the LIS allowed participants to secure a... View Details

Keywords: Asset Management; Compensation and Benefits; Collaborative Innovation and Invention; Jobs and Positions; Labor; Retirement; Society; Adoption; Aerospace Industry; Financial Services Industry; Insurance Industry; United States; Virginia

1992
Chapter

Technological Change and The Management of Architectural Knowledge

By: Rebecca M. Henderson

Keywords: Technological Innovation; Knowledge Management

December 5, 2024
Article

A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol

By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari

Introduction
Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details

Keywords: Creativity; Health Care and Treatment; Outcome or Result; Measurement and Metrics

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01 Jun 2008
News

Watching the Brain Think and the Surprises of Science

“ One unstated objective of science is to make a difference: to learn something, or make something, that changes the way people think or behave. Many of the biggest discoveries — the most important... View Details

Keywords: science; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

April 1983
Supplement

Dansk Designs Ltd.: The Administration of Creativity, Video I

By: Hugo Uyterhoeven

Presents various members of the Dansk organization during conversations and meetings concerning issues arising in the design, production, and marketing of Dansk's product line. Focuses on the individual's role in the company, and on the interaction between marketing... View Details

Keywords: Independent Innovation and Invention; Leadership Development; Marketing; Production; Organizational Design; Creativity