House Of Brands - Publications - Faculty & Research

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Business History - Faculty & Research

consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the... View Details

30 Nov 2023
Blog Post

College Students, Take a Sneak Peek at the HBS MBA

Dr. Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of strategy, branding innovation,... View Details

25 Jan 2016
Blog Post

3 Tips on Coming to HBS with a Partner

stayed in our apartment off campus, which is about halfway between the business and law school. You can definitely still live on campus if you have a partner or children – the only housing not available to you is the dorms. There are... View Details

Profile

Merve Ciplak

As a management consultant with Bain & Co. in Istanbul, Merve Ciplak had “almost complete freedom” to work for up to six months, without penalty, in any industry of her choice on an ‘externship’ from the firm. Merve applied the... View Details

30 Jul 2007
Research & Ideas

Repugnant Markets and How They Get That Way

Unfair. Undignified. Inappropriate, unprofessional, distasteful—and most of all, repugnant. To the wonder and surprise of Alvin E. Roth, a Harvard economist, these harsh words are often hoisted to describe... View Details

Keywords: by Martha Lagace

29 Nov 2017
Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

reception celebrating the release. The library’s late medieval and early Renaissance Italian business records housed in HBS’s Historical Collections in Baker Library are among the largest and most important collections in the world... View Details

Keywords: by Julia Hanna

Research Summary

Design Driven Innovation

By: Roberto Verganti

Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

16 Oct 2015
Blog Post

HBS and the Arts

major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I... View Details

23 May 2018
Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

The High Line redevelopment in winter, New York City. sx70 A new study of gentrification shows that the addition of a coffee shop or restaurant in your neighborhood could be an early indicator that View Details

Keywords: by Dina Gerdeman

25 Jan 2016
Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

recent study of mergers and acquisitions, investors who offer “precise” bids for company shares yield better market outcomes than those who offer round-numbered bids. “If one party gives a round number, it gives the signal that the party... View Details

Keywords: by Carmen Nobel

Web

Health Care - Faculty & Research

Health Care Health Care February 2015 Supplement The Affordable Care Act (A): Legislative Strategy in the House of Representatives By: Joseph L. Bower and Michael Norris In early 2009, the Obama... View Details

November 2004 (Revised May 2005)
Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry

Citation

Educators

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27 May 2015
Blog Post

What is an HBS Section?

HBS is a big place. We think it’s one of the great advantages of our program (lots of students = lots of alums = a big global network for you to... View Details

Portrait Project

Selamile Dlamini

Over my lifetime, I have found and lost my voice, many times. In fifth grade, my teacher asked me to change my creative writing submissions. I stopped writing stories about tradition and religion and began to write stories about characters that have English names, live... View Details

23 Sep 2015
Research & Ideas

Men Want Powerful Jobs More Than Women Do

New research from Harvard Business School reveals a stark gap in the professional ambitions of men and women. Having surveyed a diverse sample of more than 4,000 men and women, a team View Details

Keywords: by Carmen Nobel

01 Dec 2023
News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

Citation

Educators

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10 Nov 2015
Blog Post

Using an MBA for a Career Change

is hyped up to be, and Nasty Gal was a hip brand in downtown LA. It felt quite the opposite of my Deloitte days. I liked the work and culture, but wanted a faster pace of... View Details

Research Summary

Moving Beyond Direct-to-Consumer

By: Leonard A. Schlesinger

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied View Details

Keywords: by Staff; Auto

Publications