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  • June 7, 2016
  • Comment

Can Brand Trump Win a Presidency?

By: John A. Quelch
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Relations Industry; United States
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  • Article

Selling After the Crisis

By: Frank V. Cespedes
Like perishable goods in grocery stores, sales models have a sell-by date. As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of quality and performance across vendors. Firms that fail to adjust to changing customer... View Details
Keywords: Sales Model; Sales; Management; Customer Relationship Management; Health Pandemics
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  • April 2019 (Revised January 2025)
  • Case

Clear Link Technologies, LLC: Driving Sales with Peer Effects

By: Christopher Stanton, Richard Saouma and Olivia Hull
The importance of a good peer or coworker is widely discussed, but understanding the glue that makes coworkers valuable is less understood. This case sheds light on the importance of peers and the practices and environments that make a group greater than the sum of its... View Details
Keywords: Talent and Talent Management; Interactive Communication; Experience and Expertise; Decision Making; Training; Design; Compensation and Benefits; Knowledge Acquisition; Knowledge Sharing; Human Capital; Working Conditions; Measurement and Metrics; Outcome or Result; Performance; Performance Improvement; Research; Sales; Salesforce Management; Motivation and Incentives; Telecommunications Industry; Utah; United States
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  • 25 Jan 2024
  • Research & Ideas

Being a Team Player: Why College Athletes Succeed in Business

Good for Your Career After All Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image note: The illustration was created using art generated by Midjourney, an artificial intelligence tool, View Details
Keywords: by Rachel Layne
  • 2018
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity

By: Carliss Y. Baldwin
The purpose of this chapter is to relate the theory of task networks and technology set forth in previous chapters to theories of firm boundaries from economics and management. Complementary goods have more value when used together than separately. Complementarity may... View Details
Keywords: Complementarity
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  • April 16, 2019
  • Article

Research Confirms: When Receiving Bad News, We Shoot the Messenger

By: Leslie John, Hayley Blunden and Heidi Liu
Most jobs require us at some point to deliver bad news—whether it be a minor revelation such as a recruiter telling a prospective employee that there’s no wiggle room in salary, or something major, like when a manager must fire an employee. We dread such discussions... View Details
Keywords: Interpersonal Communication; Perception; Judgments
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    The Future of Cities Depends on Innovative Financing

    Today’s mega-cities have a footprint problem. They are developing horizontally, not vertically, with vast areas of low sprawl reaching out for miles from Sao... View Details
    • 17 Jun 2022
    • News

    In Defense of Online Anonymity

    • March 2021
    • Supplement

    Sky Deutschland - Bidding for Sports Rights (B)

    By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
    Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
    Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
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      Gunnar Trumbull

      Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

      Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

      Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing
      • April 19, 2018
      • Article

      4 Ways to Improve Your Content Marketing

      By: Frank V. Cespedes and Russ Heddleston
      In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details
      Keywords: Marketing; Marketing Communications; Sales; Performance Improvement
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      • 2021
      • Working Paper

      Real Credit Cycles

      By: Pedro Bordalo, Nicola Gennaioli, Andrei Shleifer and Stephen J. Terry
      We incorporate diagnostic expectations, a psychologically founded model of overreaction to news, into a workhorse business cycle model with heterogeneous firms and risky debt. A realistic degree of diagnosticity, estimated from the forecast errors of managers of U.S.... View Details
      Keywords: Econometric Models; Business Cycles; Credit
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      • September 2016
      • Article

      Bounded Awareness: Implications for Ethical Decision Making

      By: Max Bazerman and Ovul Sezer
      In many of the business scandals of the new millennium, the perpetrators were surrounded by people who could have recognized the misbehavior, yet failed to notice it. To explain such inaction, management scholars have been developing the area of behavioral ethics and... View Details
      Keywords: Ethics
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      • 2008
      • Working Paper

      An Investigation of Earnings Management through Marketing Actions

      By: Craig James Chapman and Thomas J. Steenburgh

      Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

      Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
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      • 12 Mar 2024
      • HBS Case

      How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

      Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
      Keywords: by Rachel Layne; Electronics; Information Technology
      • 2025
      • Working Paper

      Tracking the Short-Run Price Impact of U.S. Tariffs

      By: Alberto Cavallo, Paola Llamas and Franco Vazquez
      This paper examines the short-run impact of the 2025 U.S. tariffs on consumer prices using a unique integration of high-frequency retail pricing data, product-level country-of-origin information, and detailed tariff classifications. By linking daily prices from major... View Details
      Keywords: Tariffs; Trade; Price; Inflation and Deflation
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      • Teaching Interest

      Overview

      Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details
      Keywords: Big Data; Technology Strategy; Machine Learning; Data Science; ＂Marketing Analytics＂; Data Visualization; Analysis; Technological Innovation; Innovation and Invention; Intellectual Property; Corporate Strategy; Software; Information Technology; Entrepreneurship; Marketing; Technology Industry; Information Technology Industry; Green Technology Industry; Computer Industry; Advertising Industry
      • Article

      On the Political Economy of Temporary Stabilization Programs

      By: Laura Alfaro
      This paper provides a political economy explanation for temporary exchange-rate-based stabilization programs by focusing on the distributional effects of real exchange-rate appreciation. I propose an economy in which agents are endowed with either tradable or... View Details
      Keywords: Government and Politics; Economy; Balance and Stability; Programs; Currency Exchange Rate; Cash; Value; Distribution
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      • February 28, 2014
      • Article

      A Better Route to Tech Standards

      By: Josh Lerner and Jean Tirole
      Technological standards are ubiquitous, whether they allow consumers to communicate seamlessly across wireless networks or manufacturers to procure goods across complex global supply chains. These standards—shaped by standard-setting organizations (SSOs) and... View Details
      Related
      • Research Summary

      The "New" Corporate Communications

      By: Stephen A. Greyser
      Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics... View Details