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Publications

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  • All HBS Web  (2,974)
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    • News  (470)
    • Research  (2,156)
    • Events  (24)
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  • All HBS Web  (2,974)
    • People  (3)
    • News  (470)
    • Research  (2,156)
    • Events  (24)
    • Multimedia  (16)
  • Faculty Publications  (1,523)
← Page 115 of 2,974 Results →
  • 24 Jul 2014
  • Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

sense to push relevant content out on your blog, LinkedIn or on relevant industry blogs and magazines. Your distribution strategy should align with where your customers already are. For candidates like Matthew, it may be wise to think... View Details
  • 22 Mar 2022
  • News

Clubs Mark a Milestone and the Lunar New Year

with other alumni clubs around the world and had some fantastic speakers. We’ll continue with some virtual programming, since Houston is a very spread-out city and sometimes our members can’t make some events. It’s nice to have an alternative View Details
Keywords: Margie Kelley
  • 11 Jul 2012
  • News

A Man, and a Plan, in Africa

built his family’s New Jersey–based industrial distribution business over 15 years (to sell to a Fortune 50 company), and then as a consultant to family businesses and international investors. “We’ve witnessed countries mount concerted... View Details
Keywords: Administration of Economic Programs; Government
  • 01 Mar 2006
  • News

The Little Ice-Cream Company That Could

Dreyer’s and ice-encrusted competitors’ brands. Today, it means Dreyer’s is still in charge of its in-store inventory. To help cover the high cost of its company-owned trucks, Dreyer’s over the years has formed partnerships to distribute... View Details
Keywords: Roger Thompson; Food Manufacturing; Manufacturing
  • 01 Mar 2004
  • News

Toy Story

to refine the concept, inviting friends over to test and retest the game. The two colaunched the game, Cranium, in 1998 and found an unlikely initial partner — Starbucks — to help market and distribute it. Two more unconventional game... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 24 Oct 2017
  • Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

we've always tried to do and should do. It's also trying to deal with a corporate tax that's out of whack with the rest of the world. Then finally, it appears to be trying to address some distributional issues, re-distributional issues. I... View Details
Keywords: by Sean Silverthorne
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

Forest Reinhardt Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of production and View Details
Keywords: Re: Multiple Faculty
  • 22 Oct 2013
  • First Look

First Look: October 22

96 globally distributed members in six software development teams, we propose a model that captures how asymmetries in language fluency contribute to an us vs. them dynamic so common in global teams. Faultlines, formed along the... View Details
Keywords: Sean Silverthorne
  • Web

Demystifying the Family Enterprise - Course Catalog

create these documents-mission statements, shareholder agreements, succession plans, inheritance policies, distribution rules, outlaw / in-law procedures, hopefully lead to a more educated and cohesive group of Family members. Course... View Details
  • 01 Jun 1996
  • News

Reinventing Marketing

year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 26 Sep 2005
  • Research & Ideas

What Perceived Power Brings to Negotiations

Power at the bargaining table is rarely distributed evenly. A job seeker lacking alternative offers is not going to have much "hammer" in salary discussions with a prospective employer. But what happens when you are perceived to... View Details
Keywords: by Mallory Stark
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

survival of only the most productive domestic firms. We investigate the roles of the two different mechanisms in determining the aggregate productivity gains by exploring their distinct predictions on the distributions of domestic firms:... View Details
Keywords: Sean Silverthorne
  • June 2010
  • Teaching Note

Radiant Cosmetics: What's in a Pout? (TN)

By: Robert C. Pozen and Mary Ellen Webster Hammond
Teaching Note for 310003. View Details
Keywords: Product Launch; Decisions; Brands and Branding; Distribution; Globalized Markets and Industries; Intellectual Property; Product Positioning; Marketing Strategy; Consumer Products Industry; Fashion Industry; France
Citation
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Pozen, Robert C., and Mary Ellen Webster Hammond. "Radiant Cosmetics: What's in a Pout? (TN)." Harvard Business School Teaching Note 310-130, June 2010.
  • May 2010
  • Teaching Note

Re-THINK-ing THINK: The Electric Car Company (TN)

By: Joseph B. Lassiter III
Teaching Note for [810105]. View Details
Keywords: Production; Product Launch; Entrepreneurship; Investment; Environmental Sustainability; Brands and Branding; Distribution; Factories, Labs, and Plants; Auto Industry; Indiana; Norway
Citation
Purchase
Related
Lassiter, Joseph B., III. "Re-THINK-ing THINK: The Electric Car Company (TN)." Harvard Business School Teaching Note 810-133, May 2010.
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

sector using establishment-level data from the US Census Bureau's Longitudinal Business Database. The comprehensive micro-data allow us to study how the entry rate, the distribution of entry sizes, and survival rates for firms responded... View Details
Keywords: Martha Lagace
  • December 2015 (Revised February 2017)
  • Case

BRF

By: David E. Bell and Natalie Kindred
In 2015, BRF's new leadership team is transforming several aspects of the Brazilian protein giant, which had grown sluggish after the 2011 merger that created it. Underlying their reforms are the common goals of reducing bureaucracy, streamlining decision making, and,... View Details
Keywords: BRF; Brasil Foods; Tarpon; Brazil; Marketing; Protein; Commodity; Commodities; Branding; Turnaround; Culture; Transformation; Mergers; Change Management; Private Equity; Distribution; Food; Goods and Commodities; Supply Chain; Mergers and Acquisitions; Trade; Brands and Branding; Food and Beverage Industry; Brazil
Citation
Educators
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Related
Bell, David E., and Natalie Kindred. "BRF." Harvard Business School Case 516-058, December 2015. (Revised February 2017.)
  • 21 Apr 2003
  • Research & Ideas

Will American Brands Be a Casualty of War?

talented managers around the world will want to work for them. Fewer distributors will feel obliged to stock them. And new products that have been accustomed to gaining distribution on the back of their companies' global brands will find... View Details
Keywords: by Sean Silverthorne
  • Web

Buy Now, Pay Later: Credit and Information Technology

enormous handwritten ledgers kept at the firm’s New York headquarters. The information in these ledgers was condensed into a “Reference Book” that was printed and distributed regularly; full information would be available to subscribers... View Details
  • Web

1.2 MBA Honor Code | MBA

use of notes includes: Distribution or use of notes by students other than as the basis for their own small-group discussion. Sharing or receiving notes or write-ups from students who have participated in the relevant class discussion... View Details
  • 01 Feb 1997
  • News

Merton Discusses Risk Management at Dean's Seminar

increases - instead, the institution will bear the risk. Corporations are also using contract technologies for strategic purposes. To illustrate, Merton cited a hypothetical example of a company with widespread crude-oil reserves and a major View Details
Keywords: Elizabeth McNair
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