Show Results For
- All HBS Web
(10,362)
- Faculty Publications (2,360)
Show Results For
- All HBS Web
(10,362)
- Faculty Publications (2,360)
- June 1983 (Revised April 1991)
- Case
Dominion Engineering Works
- December 1982 (Revised July 1985)
- Case
Kennedy and the Balance of Payments
- July 1982 (Revised July 2004)
- Case
Esmark, Inc. (B)
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
- March 1981 (Revised February 1993)
- Case
Hank Kolb, Director, Quality Assurance
- 1980
- Working Paper
Components of Manufacturing Inventories: A Structural Model of the Production Process
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
- October 1979 (Revised March 1986)
- Case
PC&D, Inc.
- 1978
- Article
An Incentive Compatible Planning Procedure for Public Good Production
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
- June 1977 (Revised September 1992)
- Case
Sorenson Research Co. (Abridged)
- September 1976 (Revised January 1977)
- Case
Del Norte Paper Co. (C)
- Forthcoming
- Article
Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub
- Research Summary
Come Together: Firm Boundaries and Delegation
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details