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  • All HBS Web  (4,511)
    • People  (11)
    • News  (1,782)
    • Research  (2,145)
    • Events  (17)
    • Multimedia  (97)
  • Faculty Publications  (818)
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  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

we call "design-driven innovation." This strategy aims at radically changing the emotional and symbolic content of products, i.e., their meanings and languages, through a deep understanding of broader changes in society, culture... View Details
Keywords: Martha Lagace
  • September 1999 (Revised February 2004)
  • Case

WebSpective Software, Inc. (A)

By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
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Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
  • 08 Nov 2016
  • Blog Post

Alumni: Where Are They Now? Featuring: Phil Strazzulla

stories. Here's the quick elevator pitch: The average job seeker spends 2 hours researching a company before applying, and for most businesses that means they find a generic job description, career page with little on it, and some biased... View Details
Keywords: Technology
  • Web

What We Do | Research Associates

that benefits both scholars and practitioners. Our Research Associates strive to stay at the cutting edge of their field, which means this is a job where you'll always be learning. Your workload serves as on-the-job training in different... View Details
  • Web

Predoctoral Experience | Research Associates

first and foremost a job, it's a job that helps you become a competitive doctoral applicant. Community & Networking Working as a Predoctoral RA means becoming part of an intellectually stimulating community. You'll connect with peers,... View Details
  • 01 Dec 2017
  • News

Research Brief: Developing High-Tech Talent

“Many of these jobs are in high demand,” says Fuller, “which means that apprenticeships play a critical role in training workers for the jobs of the future and providing businesses with a ready-made talent pipeline.” The second report... View Details
Keywords: Dan Morrell
  • 27 Apr 2015
  • News

“A Unique Leadership Experience”

experience on the space station. “You have to adapt your leadership for the situation you are in,” Virts said, which sometimes means “get out of the way.” He also offered advice to the son of one GMP student, who aspires to be an... View Details
Keywords: April White; NASA
  • 01 Jun 2007
  • News

Faculty Books

recognize the problem, awaken your imagination, find patterns of meaning in your life, and take action for change. Drawing on stories of individuals, he provides a practical road map for moving past one’s immediate impasse and defining a... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

therefore critical to long-term revenue growth for most firms, and poor alignment means both direct and opportunity costs for companies. But it's especially critical for owner-president, privately held, and entrepreneurial firms. They are... View Details
Keywords: by Sean Silverthorne; Retail
  • 19 Nov 2018
  • Working Paper Summaries

Lazy Prices

Keywords: by Lauren Cohen, Christopher J. Malloy, and Quoc Nguyen; Financial Services
  • 01 Dec 2017
  • News

2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

Technology is changing everything about how we shop. Two decades ago when we needed something, we went to the store. That’s what we’d done for hundreds of years. Then we began to turn to the computer. Now shopping means reaching for our... View Details
Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy
  • 12 Oct 2016
  • Research & Ideas

Break the Rules of How Business is Done

stepped up their game by revamping the offer letter. CEO Henry Ward decided that, being in the business of equity management, they should excel in helping job candidates and new employees fully understand what it means to have options in... View Details
Keywords: by Julia B. Austin
  • 11 Mar 2013
  • Research & Ideas

Marissa Mayer Should Bridge Distance Gap with Remote Workers

to leave or stay and struggle with the new requirement. And prospective employees who may have been willing to work on site but don't want to sacrifice their personal lives are likely to look for a job elsewhere. Together, these responses may View Details
Keywords: by Lakshmi Ramarajan; Publishing; Web Services
  • 03 Sep 2013
  • First Look

First Look: September 3

Ann, and Ryan Raffaelli Abstract—The institutional logics perspective highlights how organizations are embedded within broader systems of meaning and how this embeddedness activates salient institutional logics in organizations that can... View Details
Keywords: Sean Silverthorne
  • Web

Academic Experience | MBA

but, more importantly, with grounding and practice in how to make difficult decisions and what it means to assume leadership in a global environment. Curriculum At HBS, real-world leadership challenges guide your learning. Our two-year... View Details
  • 01 Aug 2008
  • Research & Ideas

Does Market Capitalism Have a Future?

capitalism. By market capitalism we mean a system where decisions about what to produce and at what price are made by private firms operating in free markets. We wanted to know in what ways forces within capitalism itself might create... View Details
Keywords: by Garry Emmons
  • 01 Dec 2008
  • News

Leadership: Getting Down to Fundamentals

word “leadership” itself, which means everything and nothing at the same time. It’s similar to a word like globalization, which has been so broadly applied and abused it’s lost its analytical traction. Without some level of precision and... View Details
Keywords: Julia Hanna
  • 27 Sep 2024
  • Blog Post

HBS Latino Student Association Spotlight: Lorraine Bichara Assad (MS/MBA 2026)

related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond. In honor of Hispanic Heritage Month, we asked LASO members to share what being Latino at HBS View Details
  • Web

Benefits & Compensation | Research Associates

healthcare options and paid vacation, Harvard is home to a community of enthusiastic and motivated individuals who believe in what they do. Being a Harvard employee means you also gain access to advantages and perks that are unique to an... View Details
  • 15 Dec 2024
  • News

The Golden Thread

Teresa Amabile grew up near Buffalo, New York, the third of seven children. Her parents were first-generation Americans who used their childhood Italian language when they didn’t want the kids to understand what they were saying. Her father and his brothers were... View Details
Keywords: Julia Hanna; Illustration by Nigel Buchanan; retirement; careers; psychology
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