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Show Results For
- All HBS Web
(3,195)
- People (1)
- News (903)
- Research (2,005)
- Events (7)
- Multimedia (36)
- Faculty Publications (953)
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- 2008
- Working Paper
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
- March–April 2023
- Article
Pricing for Heterogeneous Products: Analytics for Ticket Reselling
By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details
Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Sports Industry
Alley, Michael, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li, and Georgia Perakis. "Pricing for Heterogeneous Products: Analytics for Ticket Reselling." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 409–426.
- 2022
- Working Paper
Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic
By: Vincenzo Galasso, Vincent Pons, Paola Profeta, Michael Becher, Sylvain Brouard and Martial Foucault
Millions of people refuse COVID-19 vaccination. Using original data from two surveys in nine OECD countries, we analyze the determinants of anti-vax intentions in December 2020 and show that half of the anti-vax individuals were vaccinated by summer 2021. Vaccinations... View Details
Keywords: COVID-19; Vaccination; Vaccine Hesitancy; Information Campaigns; Health Pandemics; Behavior; Information
Galasso, Vincenzo, Vincent Pons, Paola Profeta, Michael Becher, Sylvain Brouard, and Martial Foucault. "Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic." NBER Working Paper Series, No. 29741, February 2022.
- November 3, 2020
- Article
Gender Differences in COVID-19 Attitudes and Behavior: Panel Evidence from Eight Countries
By: Vincenzo Galasso, Vincent Pons, Paola Profeta, Michael Becher, Sylvain Brouard and Martial Foucault
Using original data from two waves of a survey conducted in March and April 2020 in eight OECD countries (N = 21,649), we show that women are more likely to see COVID-19 as a very serious health problem, to agree with restraining public policy measures adopted in... View Details
Galasso, Vincenzo, Vincent Pons, Paola Profeta, Michael Becher, Sylvain Brouard, and Martial Foucault. "Gender Differences in COVID-19 Attitudes and Behavior: Panel Evidence from Eight Countries." Proceedings of the National Academy of Sciences 117, no. 44 (November 3, 2020).
- 07 Sep 2011
- First Look
First Look: Sept. 7
limitations and constraints others have accepted, and set out to create new realities. This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth-and even... View Details
Keywords: Sean Silverthorne
- 2012
- Chapter
Institutional Pressures and Organizational Characteristics: Implications for Environmental Strategy
By: Magali A. Delmas and Michael W. Toffel
A broad literature has emerged over the past decades demonstrating that firms' environmental strategies and practices are influenced by stakeholders and institutional pressures. Such findings are consistent with institutional sociology, which emphasizes the importance... View Details
Keywords: Management Practices and Processes; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Natural Environment; Business Strategy
Delmas, Magali A., and Michael W. Toffel. "Institutional Pressures and Organizational Characteristics: Implications for Environmental Strategy." In The Oxford Handbook of Business and the Natural Environment, edited by Pratima Bansal and Andrew J. Hoffman. Oxford University Press, 2012.
- Article
Dying Is Unexpectedly Positive
By: Amelia Goranson, Ryan S. Ritter, Adam Waytz, Michael I. Norton and Kurt Gray
In people’s imagination, dying seems dreadful; however, these perceptions may not reflect reality. In two studies, we compared the affective experience of people facing imminent death with that of people imagining imminent death. Study 1 revealed that blog posts of... View Details
Keywords: Death; Language; LIWC; Positivity; Affective Forecasting; Open Materials; Perspective; Attitudes
Goranson, Amelia, Ryan S. Ritter, Adam Waytz, Michael I. Norton, and Kurt Gray. "Dying Is Unexpectedly Positive." Psychological Science 28, no. 7 (July 2017): 988–999.
- Article
Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness
By: Lara B. Aknin, Elizabeth W. Dunn and Michael I. Norton
We examine whether a positive feedback loop exists between spending money on others (i.e. prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants... View Details
Aknin, Lara B., Elizabeth W. Dunn, and Michael I. Norton. "Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness." Journal of Happiness Studies 13, no. 2 (April 2012): 347–355.
- April 2013
- Article
An fMRI Investigation of Racial Paralysis
By: Michael I. Norton, Malia F. Mason, Joseph A. Vandello, Andrew Biga and Rebecca Dyer
We explore the existence and underlying neural mechanism of a new norm endorsed by both black and white Americans for managing interracial interactions: "racial paralysis," the tendency to opt out of decisions involving members of different races. We show that people... View Details
Keywords: Behavior; Race; Judgments; Decision Choices and Conditions; Personal Characteristics; United States
Norton, Michael I., Malia F. Mason, Joseph A. Vandello, Andrew Biga, and Rebecca Dyer. "An fMRI Investigation of Racial Paralysis." Social Cognitive and Affective Neuroscience 8, no. 4 (April 2013): 387–393.
- 11 Dec 2007
- First Look
First Look: December 11, 2007
Development, edited by Thomas G. Cummings. Sage Publications, Inc., 2007 Abstract When it comes to transforming big corporations, there are two fundamentally different strategies, says Harvard Business School professor View Details
Keywords: Martha Lagace
- June 2012
- Article
Racial Colorblindness: Emergence, Practice, and Implications
By: Evan P. Apfelbaum, Michael I. Norton and Samuel R. Sommers
We examine the pervasive endorsement of racial colorblindness-the belief that racial group membership should not be taken into account or even noticed-as a strategy for managing diversity and intergroup relations. Despite research demonstrating that race is perceived... View Details
Apfelbaum, Evan P., Michael I. Norton, and Samuel R. Sommers. "Racial Colorblindness: Emergence, Practice, and Implications." Current Directions in Psychological Science 21, no. 3 (June 2012): 205–209.
- October 2022
- Article
It’s Not Just the Prices: Time-Driven Activity-Based Costing for Initiation of Veno-Venous Extracorporeal Membrane Oxygenation at Three International Sites—A Case Review
By: Michael Nurok, Vin Pellegrino, Marc Pineton de Chambrun, Jonathan Warsh, Meredith Young, Erik Dong, Neil Parrish, Syed Shehab, Alain Combes and Robert S. Kaplan
The United States spends more for intensive care units (ICUs) than do other high-income countries. We used time-driven activity-based costing (TDABC) to analyze ICU costs for initiation of extracorporeal membrane oxygenation (ECMO) for respiratory failure to estimate... View Details
Keywords: Healthcare; Cost; Time-Driven ABC; Health Care and Treatment; Cost Management; Activity Based Costing and Management; Health Industry
Nurok, Michael, Vin Pellegrino, Marc Pineton de Chambrun, Jonathan Warsh, Meredith Young, Erik Dong, Neil Parrish, Syed Shehab, Alain Combes, and Robert S. Kaplan. "It’s Not Just the Prices: Time-Driven Activity-Based Costing for Initiation of Veno-Venous Extracorporeal Membrane Oxygenation at Three International Sites—A Case Review." Anesthesia & Analgesia 135, no. 4 (October 2022): 711–718.
- 30 Sep 2008
- First Look
First Look: September 30, 2008
competition effect whereby increasing rivalry shapes, and often decreases, incentives to expend effort and invest in innovation; and 2) a parallel search effect whereby adding greater numbers of "searchers" benefits innovation View Details
Keywords: Martha Lagace
- 12 Feb 2013
- First Look
First Look: Feb. 12
http://or.journal.informs.org.ezp-prod1.hul.harvard.edu/content/60/5/1199.full.pdf+html Convergence of Position Auctions under Myopic Best-Response Dynamics Authors:Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott... View Details
Keywords: Sean Silverthorne
- Article
Strategic Management of Product Recovery
Manufacturers of an expanding range of durable products are facing regulatory and market pressures to manage the products they manufactured upon their end of life (EOL). In part, this attention is motivated by a growing number of countries—especially across Europe and... View Details
Keywords: Product; Environmental Sustainability; Cost Management; Government Legislation; Logistics; Risk and Uncertainty; Strategy; Europe; Asia; United States
Toffel, Michael W. "Strategic Management of Product Recovery." California Management Review 46, no. 2 (Winter 2004): 120–141.
- Article
Contingent Match Incentives Increase Donations
By: Lalin Anik, Michael I. Norton and Dan Ariely
We propose a new means by which non-profits can induce donors to give today and commit to giving in the future: contingent match incentives, in which matching is made contingent on the percentage of others who give (e.g., "if X% of others give, we will match all... View Details
Keywords: Matching Donations; Social Proof; Prosocial Behavior; Charitable Giving; Plausibility; Motivation and Incentives; Philanthropy and Charitable Giving
Anik, Lalin, Michael I. Norton, and Dan Ariely. "Contingent Match Incentives Increase Donations." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 790–801.
- January 2021
- Article
Machine Learning for Pattern Discovery in Management Research
By: Prithwiraj Choudhury, Ryan Allen and Michael G. Endres
Supervised machine learning (ML) methods are a powerful toolkit for discovering robust patterns in quantitative data. The patterns identified by ML could be used for exploratory inductive or abductive research, or for post-hoc analysis of regression results to detect... View Details
Keywords: Machine Learning; Supervised Machine Learning; Induction; Abduction; Exploratory Data Analysis; Pattern Discovery; Decision Trees; Random Forests; Neural Networks; ROC Curve; Confusion Matrix; Partial Dependence Plots; AI and Machine Learning
Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres. "Machine Learning for Pattern Discovery in Management Research." Strategic Management Journal 42, no. 1 (January 2021): 30–57.
- Article
Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
By: Melanie Rudd, Jennifer Aaker and Michael I. Norton
Across six field and laboratory experiments, participants assigned a more concretely-framed prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness after performing a goal-directed act of... View Details
Keywords: Prosocial Behavior; Goal Framing; Affective Forecasting; Goals and Objectives; Happiness; Philanthropy and Charitable Giving
Rudd, Melanie, Jennifer Aaker, and Michael I. Norton. "Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness." Journal of Experimental Social Psychology 54 (September 2014): 11–24.
- Article
Physical and Situational Inequality on Airplanes Predict Air Rage
By: K. A. DeCelles and Michael I. Norton
We posit that the modern airplane is a social microcosm of class-based society, and that the increasing incidence of “air rage” can be understood through the lens of inequality. Research on inequality typically examines the effects of relatively fixed, macrostructural... View Details
Keywords: Physical Inequality; Equality and Inequality; Behavior; Air Transportation; Situation or Environment
DeCelles, K. A., and Michael I. Norton. "Physical and Situational Inequality on Airplanes Predict Air Rage." Proceedings of the National Academy of Sciences 113, no. 20 (May 17, 2016): 5588–5591.