Publications

May 2012 (Revised October 2012)
Case

Yum! Brands

By: Jordan Siegel and Christopher Poliquin

Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push.... View Details

Keywords: International Business; International Marketing; Global Strategy; Competitive Strategy; Food and Beverage Industry; United States; Europe; Australia; Africa; Asia

20 Oct 2011
News

Entries please...

February 1992 (Revised May 1995)
Supplement

CUC International, Inc. (B)

By: Krishna G. Palepu and Paul M. Healy

Describes CUC's initial response to investors' concerns about the firm's accounting. Students are asked to evaluate this response. View Details

Keywords: Financial Reporting; Business and Shareholder Relations

Web

Letter from Dean Srikant Datar to the HBS Community on Ukraine | About

Russia's war against Ukraine . A number of learning opportunities—some designed for the HBS community, and others open to the broad Harvard community—are taking shape, including: Mon. 2/28, 12-1pm, “ Ukraine... View Details

01 Feb 2000
News

Q & A: Laura Liswood and the Council of Women World Leaders

that view. As I shared the information from earlier interviews with subsequent interview- ees, they seemed relieved to learn that they were not alone. I started asking them if they would like to meet each... View Details

Keywords: Nancy O. Perry

March 2010 (Revised April 2010)
Case

Alibaba Group

By: Julie M. Wulf

Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze... View Details

Keywords: History; Business Subsidiaries; Competition; Multinational Firms and Management; Corporate Strategy; Executive Compensation; Business Headquarters; Cooperation; Organizational Change and Adaptation; Growth and Development Strategy; China

20 Jul 2010
News

Dodd-Frank Financial Commentary from HBS Faculty

January 2014 (Revised November 2014)
Case

Legislative Choices for U.S. Corporate Tax Reform

By: Robert C. Pozen and Eric Lonstein

This case asks students to wear the hat of a policymaker to explore the politically charged issues around corporate tax reform in the U.S. View Details

Keywords: Tax Accounting; Policy-making; Political Economy; Policy; Taxation; United States

11 Jun 2015
News

Capitalizing on America's New Energy Advantage

04 Aug 2015
News

How Mobile Fundamentally Changes Marketing

March 1983
Article

Brilliant but Cruel: Perceptions of Negative Evaluators

By: T. M. Amabile

Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details

Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence

Find at Harvard

10 Aug 2021
News

Is Remote Work Here To Stay?

January 2010 (Revised April 2011)
Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry

January–February 2023
Article

Rethink Your Employee Value Proposition: Offer Your People More Than Just Flexibility

By: Mark Mortensen and Amy C. Edmondson

A lot of leaders believe that the formula for attracting and keeping talent is simple: Just ask people what they want and give it to them. The problem is, that approach tends to address only the material aspects of jobs that are top of employees’ minds at the moment,... View Details

Keywords: Compensation and Benefits; Retention; Recruitment; Mission and Purpose; Organizational Culture; Satisfaction