Willingness To Pay - Publications - Faculty & Research

31 Oct 2006
HBS Case

Governing Sumida Corporation

goal of listing the company on the Tokyo Stock Exchange was realized in 1998. Changes to the company's retirement policy encouraged a more performance-oriented culture, and in 2000, Yawata made English the company's official language,... View Details

Keywords: by Julia Hanna; Electronics

10 Jan 2005
What Do You Think?

Public Pension Reform: Does Mexico Have the Answer?

in my retirement, or 2) It is money I put in now to pay people who are already retired. I prefer the first view ... ." There was support for forced savings programs. Bill Bittner said, "[Without... View Details

Keywords: by James Heskett; Financial Services

13 Jul 2010
First Look

First Look: July 13

revenues, and earnings plunged by 63%, resulting in ITG's first unprofitable quarter since 1988. Gasser was convinced that ITG's challenges were not simply a function of shrinking trading volumes; 2009's downturn revealed limits of client View Details

Keywords: Martha Lagace

30 May 2007
Research & Ideas

Health Care Under a Research Microscope

away, might encourage more people to use it. The early, surprising answer: yes. Whereas free is sometimes equated with no value, people who pay even a little bit for Clorin are more likely View Details

Keywords: by Sean Silverthorne; Health; Biotechnology

14 Mar 2011
Research & Ideas

Water, Electricity, and Transportation: Preparing for the Population Boom

By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details

Keywords: by Carmen Nobel

02 Jul 2012
Research & Ideas

Why Good Deeds Invite Bad Publicity

robust direct link between CSR and financial performance” It is true that in areas such as environmentally sustainable practices, customers have been willing to pay responsible producers a premium for... View Details

Keywords: by Michael Blanding; Energy

11 Dec 2018
Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

up paying higher prices. How are trade wars typically resolved—and why is it so difficult to get there? Reinert: A lot of my work is on earlier periods, when trade wars were literally wars—when the English,... View Details

Keywords: by Staff; Auto; Aerospace; Chemical; Consumer Products; Electronics; Energy; Industrial Products; Manufacturing; Shipping; Transportation

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

slower; image quality was inferior, at least initially for certain applications; and “our understanding is that it also produced unfamiliar image textures that required retraining of radiologists.” Users will pay you for safety These... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

25 Apr 2000
Research & Ideas

Adjusting the Fit for Government

skills development." Other essentials for governments, Donovan said, are a willingness to privatize businesses, and to follow the rule of law "as opposed View Details

Keywords: by Martha Lagace

05 Jun 2020
Blog Post

Developing Black Talent for Leadership

to pay forward the investment that these organizations have made in me and my family for the next generation of leaders, which was crystalized after spending two years working at MLT before business school.... View Details

21 Dec 2009
Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

In fact, it makes it worse. Q: What if rating agencies were paid by investors rather than by bond issuers? Wouldn't that stop forum shopping? A: In theory, yes. The people who are being served by the rating agencies, the investors, should View Details

Keywords: by Roger Thompson; Banking; Financial Services

15 Apr 2014
First Look

First Look: April 15

pay. We argue that this controversy increased wage comparisons within firms, particularly those with geographically dispersed managers-managers with the greatest information frictions. Following the controversy, pay in dispersed firms... View Details

Keywords: Sean Silverthorne

11 Dec 2017
Blog Post

3 Ways Financial Aid is Unique at HBS

the financial position of recent HBS graduates. For the Class of 2017, the average debt was $87,300. The median starting salary at graduation was $135,000 and the median signing bonus (for students who received a bonus) was $25,000. This income View Details

30 Jul 2013
First Look

First Look: July 30

decisions and ultimately impact observers' willingness to be influenced by them. Three studies suggest that observing others make more (versus less) thoughtful decisions generates more positive reactions... View Details

Keywords: Anna Secino

02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

to be as much as $12 billion, or 21 percent of Apple’s profits. The larger point is that Google pays Apple large heaps of money to help it preserve its 92 percent share of the... View Details

Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television commercial, for example, can be hundreds of thousands of dollars, while a viewer pays just several hundred dollars for a television set that lasts many years. On the other hand, a Web advertising banner might cost just a few... View Details

Keywords: by Peter K. Jacobs

25 Sep 2024
Blog Post

HBS Latino Student Association Spotlight: Mireya Iglesias Ayala (MBA 2025)

always pay it forward. I think this is our superpower. Our ability to be a source of pride to others, to know we represent not just ourselves,... View Details

17 Jul 2017
Blog Post

Podcast: Should You Consider the MS/MBA: Engineering Sciences Program?

particular feature set of a product depends on both the business model, who's going to buy it, who's going to pay for all those things, as well as the technology, what can you... View Details

04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

sales each year? Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, recently wrote a case on Apple Pay and the company’s ambitions of convincing consumers to... View Details

Keywords: Re: Sunil Gupta; Technology

08 Jun 2011
Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

minutes trading halts, and students submit their permits. They are obliged to pay a fine of $40 per ton of pollution exceeding their permit holdings. “No one is thinking about efficient reduction of... View Details

Keywords: by Julia Hanna; Energy; Utilities

Publications