Publications

2018
Working Paper

Need for Speed: The Impact of Website Performance on Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno

The share of e-commerce sales is rapidly increasing and so are the associated losses generated by website outages and slow websites. We leverage novel retail and website performance data to investigate the impact of website performance on online sales. This question is... View Details

Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; Internet and the Web; Performance; Service Operations

SSRN

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

motivations? How do you incentivize your employees? How do you work with others to create change? I came to HBS thinking that I would learn all the hard skills such as accounting and finance—which I did—but I also realized that a lot of... View Details

05 Jul 2006
Working Paper Summaries

The Power of Stars: Do Stars Drive Success in Creative Industries?

Keywords: by Anita Elberse; Entertainment & Recreation; Motion Pictures & Video; Financial Services

October 2010 (Revised November 2010)
Background Note

Plavix: Drugs in the Age of Personalized Medicine

By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon

PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even... View Details

Keywords: Health Care and Treatment; Product Positioning; Business and Government Relations; Genetics; Competitive Strategy; Pharmaceutical Industry

Educators

Purchase

20 Sep 2021
News

ByteDance Is Getting Ahead of China’s Crackdown on Tech for Teens

2010
Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk

We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details

Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States

Article

Breakthroughs and the 'Long Tail' of Innovation

The largely erroneous perception that breakthroughs are impossible to predict arises from the tendency to focus on just the breakthroughs while ignoring the iterative process of invention and its distribution of outcomes. When all inventions are considered, they... View Details

Keywords: Diversity; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Business Processes; Performance Capacity; Performance Improvement

2013
Working Paper

Digital Dark Matter and the Economics of Apache

By: Shane Greenstein and Frank Nagle

Researchers have long hypothesized that spillovers from government, university, and private company R&D contribute to economic growth, but these contributions may be difficult to measure when they take a non-pecuniary form. The growth of networking devices and the... View Details

Keywords: Measurement and Metrics; Internet and the Web; Performance Productivity; Applications and Software; Economic Growth; Research and Development

04 May 2017
News

The Error at the Heart of Corporate Leadership

Fast Answer

Patent search: A comparative table of databases

allows patent quality analysis based on the Patent Assets Index Methodology. Such an analysis helps tech driven companies gain valuable insights into the strength and relative value of patents and... View Details

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America

Purchase

December 2007
Article

Adoption of Information Technology under Network Effects

By: Deishin Lee and Haim Mendelson

Because information technologies are often characterized by network effects, compatibility is an important issue. Although total network value is maximized when everyone operates in one compatible network, we find that the technology benefits of the users depend on... View Details

Keywords: Network Effects; Standards; Competitive Strategy; Customization and Personalization; Information Technology; Technology Adoption

2020
Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry

SSRN

22 Aug 2016
News

The Future of GE

General Electric, now 124 years old, is looking to the future, CEO Jeff Immelt (MBA 1982) recently told Vanity Fair. When Immelt took the helm of GE in 2001, it was a diverse conglomerate. Now, Immelt said, “we’ve exited almost all View Details

May 2017
Supplement

Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (B)

By: William W. George and Amram Migdal

This (B) case describes the aftermath of Unilever’s February 2017 rejection of Kraft Heinz Company’s (KHC)/3G Capital’s (3G) unsolicited $143 billion takeover offer. In an effort to defend itself against future attempts by KHC/3G or other suitors, Unilever announced on... View Details

Keywords: Value Creation; Restructuring; Performance Improvement

Purchase

30 Apr 2018
HBS Seminar

Aparna Joshi, Penn State Smeal College of Business

January 2002
Article

Organizational Endowments and the Performance of University Start-ups

By: Scott Shane and Toby E. Stuart

The question of how initial resource endowments—the stocks of resources that entrepreneurs contribute to their new ventures at the time of founding—affect organizational life chances is one of significant interest in organizational ecology, evolutionary... View Details

Keywords: Resource Allocation; Entrepreneurship; Business Startups; Research; Company History; Initial Public Offering; Venture Capital; Financing and Loans

01 Dec 2016
News

The Power of Many

and values alumni gifts — even smaller contributions. Our support — big or small — enhances every aspect of the HBS experience that we all found so special.” Faheen Allibhoy (MBA 2003), HBS Alumni Board... View Details

2012
Article

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk

This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details

Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America