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  • All HBS Web  (9,363)
    • People  (40)
    • News  (3,121)
    • Research  (4,037)
    • Events  (41)
    • Multimedia  (135)
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  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

engineering. The result is a fuzzing of the boundaries between a company and some of the users of its products and services. There is a kind of "always on" View Details
Keywords: by James Heskett
  • 2017
  • Teaching Note

Global Collaboration Simulation: Tip of the Iceberg

By: Tsedal Neeley
This Teaching Note reproduces the communication dynamics that occur during global collaborations, in which diverse work teams interact in the commonly used English business language or lingua franca. View Details
Keywords: Communication; Cooperation; Cross-Cultural and Cross-Border Issues
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Neeley, Tsedal. "Global Collaboration Simulation: Tip of the Iceberg." Harvard Business Publishing Teaching Note 7102, 2017.
  • 16 Sep 2014
  • News

Use Data to Fix the Small Business Lending Gap

    Rosabeth M. Kanter

    Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

    Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications
    • November 1999 (Revised June 2000)
    • Case

    FairMarket: Managing Business Development

    By: William A. Sahlman, Michael J. Roberts and Cathy Taylor
    Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details
    Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry
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    Sahlman, William A., Michael J. Roberts, and Cathy Taylor. "FairMarket: Managing Business Development." Harvard Business School Case 800-212, November 1999. (Revised June 2000.)
    • Video

    Varsha Rao - Making A Difference

    • February 2014
    • Teaching Note

    The Slingshot: Improving Water Access

    By: John A. Quelch
    Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details
    Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; North Africa; South Africa; Asia; South America
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    Quelch, John A. "The Slingshot: Improving Water Access." Harvard Business School Teaching Note 514-109, February 2014.
    • August 2000
    • Case

    Project ACHIEVE - January 2000

    By: H. Kent Bowen and Elizabeth Kind
    Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details
    Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry
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    Bowen, H. Kent, and Elizabeth Kind. "Project ACHIEVE - January 2000." Harvard Business School Case 601-044, August 2000.
    • Clubs

    Brew Club

    Keywords: Consumer Products / Retail
    • July 2021 (Revised February 2022)
    • Case

    Mary Kay Inc.: Enriching Women's Lives while Embracing Change

    By: Elie Ofek, K. Shelette Stewart and Julia Kelley
    In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
    Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
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    Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
    • April 1996 (Revised June 1996)
    • Case

    Cleveland Turnaround (D), The: Challenges for the Future

    By: James E. Austin and Jaan Elias
    Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private... View Details
    Keywords: Leading Change; Economic Growth; Business and Community Relations; Planning; Cleveland
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    Austin, James E., and Jaan Elias. "Cleveland Turnaround (D), The: Challenges for the Future." Harvard Business School Case 796-154, April 1996. (Revised June 1996.)
    • 31 May 2021
    • News

    How Three Survivors of the Tulsa Race Massacre Continue to Fight for Reparations 100 Years Later

    • 9 AM – 9 AM EDT, 12 Sep 2018
    • HBS Online

    HBX Leading with Finance

    Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: September 12, 2018 - October 24, 2018 View Details
    • August 2007 (Revised November 2008)
    • Case

    Biocon: Launching a New Cancer Drug in India

    By: Sunil Gupta and Das Narayandas
    Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
    Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
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    Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India." Harvard Business School Case 508-026, August 2007. (Revised November 2008.)
    • Video

    Ashraf Dahod - Making A Difference

    • 20 Oct 2014
    • News

    How millennials fit into today's workplace

    • Profile

    Brooke Boyarsky

    Why was earning your MBA at HBS important to you? I felt that I had a lot to learn. I knew that the cases and skills taught at HBS would give me the foundation to be an effective general manager, and the... View Details
    Keywords: Consulting; Technology
    • 21 Oct 2012
    • News

    Social media is a thorny issue in the US

    • 16 Nov 2015
    • Video

    Diversity Perspectives

    • March 2018
    • Case

    TrustSphere: Building a Market for Relationship Analytics

    By: Boris Groysberg and Katherine Connolly Baden
    Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details
    Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore
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    Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
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