Publications

Profile

Daniel Serna

Reservations demonstrated community-supported agriculture by managing a dairy herd and producing grass-fed beef. "I took an A.P. class in economics," Dan says, "to learn more about the business environment." When he... View Details

September 2010 (Revised November 2010)
Case

Ze-gen: Commercializing Clean Tech

By: Lynda M. Applegate, Kaitlyn Lyons and Scott Prozeller

The Ze-gen case covers the first five years in the life of a clean-tech start-up. Ze-gen had developed an innovative technology that converted solid waste into synthesis gas (called syngas). This technology was in testing at the company's pilot plant, built next to the... View Details

Keywords: Business Startups; Renewable Energy; Entrepreneurship; Financing and Loans; Environmental Sustainability; Commercialization; Green Technology Industry; New Bedford

2007
Chapter

Postcards from the Edge: A Review of the Business and Environment Literature

By: Andrew A. King and Luca Berchicci

Environmental issues, while of growing interest, have been outside the main focus of business scholarship. This position on the periphery may have been a good thing. It allowed scholars of business and the environment to consider unusual theories and evaluate... View Details

Keywords: Corporate Governance; Governing Rules, Regulations, and Reforms; Research; Environmental Sustainability; Competitive Advantage

Find at Harvard

October 2021 (Revised February 2022)
Case

Green Hydrogen in Chile

By: Tarun Khanna, Jenyfeer Martínez Buitrago and Mariana Cal

In 2020, the Chilean government wants to promote green hydrogen, a technology with high potential to help mitigate climate change. President Sebastián Piñera, aware of the country's advantages to produce green hydrogen competitively, asks Energy Minister Juan Carlos... View Details

Keywords: COVID-19 Pandemic; Decision Making; Alternative Energy; Renewable Energy; Climate Change; Environmental Sustainability; Green Technology; Financial Instruments; Energy Policy; Government Administration; Strategy; Government and Politics; Social Issues; Energy Industry; Latin America; South America; Chile

November 2008
Case

Syngenta International AG: Tropical Sugar Beet

By: Ray A. Goldberg and Alwin R. Kopse

Syngenta has developed a new sugar beet crop especially useful to tropical climates that enable double cropping to take place and provide both food and energy from the soil. Thus both the governments of Colombia and India are enthused about the new technological... View Details

Keywords: Food; Government and Politics; Technological Innovation; Performance Improvement; Performance Productivity; Research and Development; Environmental Sustainability; Technology Adoption; India; Colombia

13 Feb 2025
Blog Post

IFC India 2025: The Coal Dichotomy: Balancing Economic Growth and Decarbonization in India

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course... View Details

October 2010 (Revised October 2011)
Case

Polyface: The Farm of Many Faces

By: Deishin Lee and Stephanie van Sice

This case explores a method of value creation through exploiting synergies that exist in an environment where there is diversity. The context of the case is a farm where biodiversity is leveraged to create value. This is contrasted to industrial farming, which operates... View Details

Keywords: Agribusiness; Product Development; Production; Corporate Social Responsibility and Impact; Environmental Sustainability; Value Creation; Agriculture and Agribusiness Industry

November 1993 (Revised September 1995)
Supplement

Block 16: Management's Perspective

By: Malcolm S. Salter and Susan E.A. Hall

Supplements Block 16: Conoco's Green Oil Strategy (A). Reviews the environmental challenges facing the oil industry throughout upstream and downstream operations, and oil companies' competitive responses. Reviews Conoco's and Du Pont's environmental initiatives in more... View Details

Keywords: Local Range; Operations; Environmental Sustainability; Perspective; Competitive Strategy; Corporate Strategy

01 Dec 2004
News

HBS to Release 2004 Annual Report

Thanks to diligent fiscal management and growth from income-producing activities, Harvard Business School finished fiscal year 2004 last June in a strong financial position. Total revenues of $309 million reflected a 5.1 percent increase... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

May 2009 (Revised October 2009)
Case

Verne Global: Building a Green Data Center in Iceland

Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details

Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Service Industry; Iceland

November 1992 (Revised April 1995)
Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer

In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details

Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare

Web

Creating Brand Value - Course Catalog

equity investors seeking to identify brand asset potential. Educational Objectives: In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, View Details

September 2009 (Revised December 2009)
Supplement

Genzyme Center (C)

By: Michael W. Toffel and Aldo Sesia

Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details

Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Standards; Cost vs Benefits; Biotechnology Industry; Construction Industry; Real Estate Industry; Green Technology Industry