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      • June 1991 (Revised May 1992)
      • Case

      Lithonia Lighting

      By: Nitin Nohria
      In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details
      Keywords: Organizational Structure; Industry Growth; Decision Making; Information Technology; Financial Crisis; Investment; Business Growth and Maturation; Electronics Industry; United States
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      Nohria, Nitin. "Lithonia Lighting." Harvard Business School Case 492-003, June 1991. (Revised May 1992.)
      • May 1991
      • Teaching Note

      American Red Cross Blood Services: Northeast Region, Teaching Note

      By: Robert L. Simons
      Teaching Note for (9-190-078). View Details
      Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; North and Central America
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      Simons, Robert L. "American Red Cross Blood Services: Northeast Region, Teaching Note." Harvard Business School Teaching Note 191-167, May 1991.
      • April 1991 (Revised July 1992)
      • Case

      Koito Manufacturing Ltd.

      By: W. Carl Kester and Robert W. Lightfoot
      Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term... View Details
      Keywords: Acquisition; Debates; Corporate Governance; Production; Supply Chain; Performance Efficiency; Welfare; Auto Industry; Japan; United States
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      Kester, W. Carl, and Robert W. Lightfoot. "Koito Manufacturing Ltd." Harvard Business School Case 291-027, April 1991. (Revised July 1992.)
      • March 1991 (Revised October 1994)
      • Case

      Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

      By: Michael E. Porter
      Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details
      Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry
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      Porter, Michael E. "Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry." Harvard Business School Case 391-179, March 1991. (Revised October 1994.)
      • February 1991 (Revised January 1994)
      • Teaching Note

      Ring Medical, Teaching Note

      By: V. Kasturi Rangan
      Teaching Note for (9-589-046). View Details
      Keywords: Medical Devices and Supplies Industry
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      Rangan, V. Kasturi. "Ring Medical, Teaching Note." Harvard Business School Teaching Note 591-076, February 1991. (Revised January 1994.)
      • February 1991
      • Background Note

      Note on Sealed Bid Auctions

      By: David E. Bell
      Describes a simple approach to determining an appropriate bid for a sealed bid auction. View Details
      Keywords: History; Management Style; Financial Management; Consumer Behavior; Accounting; Bids and Bidding; Decisions; Market Transactions; Decision Choices and Conditions; Competitive Strategy; Negotiation Style; Auctions
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      Bell, David E. "Note on Sealed Bid Auctions." Harvard Business School Background Note 191-140, February 1991.
      • October 1990 (Revised March 1993)
      • Background Note

      Note on Cable Television Regulation

      By: Willis M. Emmons III
      Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
      Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Emmons, Willis M., III. "Note on Cable Television Regulation." Harvard Business School Background Note 391-022, October 1990. (Revised March 1993.)
      • 1990
      • Chapter

      Chartists, Fundamentalists, and the Demand for Dollars

      By: Jeffrey A. Frankel and Kenneth A. Froot
      Keywords: Currencies; Exchange Rates; International Macroeconomics; Monetary Policy; Currency Controls; Fixed Exchange Rates; Floating Exchange Rates; Currency Bands; Currency Zones; Currency Areas; Rational Expectations; Currency Exchange Rate; Asset Pricing; Macroeconomics
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      Frankel, Jeffrey A., and Kenneth A. Froot. "Chartists, Fundamentalists, and the Demand for Dollars." In Private Behaviour and Government Policy in Interdependent Economies, edited by Anthony Courakis and Mark Taylor, 73–128. Oxford: Clarendon Press, 1990. (Reprinted in Greek Economic Review 10 (June 1988): 49-102; and translated in Cuadernos Economicos de ICE, No. 38 (1988): 195-242.)
      • October 1990 (Revised May 1994)
      • Case

      Confederated Pulp & Paper

      By: David E. Bell
      A rewritten version of an old case that updates the dates and prices and simplifies the economics. The issue is still one of determining a suitable inventory of wood for the mill to last through the winter. View Details
      Keywords: History; Supply Chain Management; Spending; Forecasting and Prediction; Economic Growth; Information Management; Pulp and Paper Industry
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      Bell, David E. "Confederated Pulp & Paper." Harvard Business School Case 191-065, October 1990. (Revised May 1994.)
      • 1 Oct 1990
      • Conference Presentation

      One Mega and Seven Basic Principles for Consumer Research

      By: G. Zaltman
      Keywords: Research; Demand and Consumers
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      Zaltman, G. "One Mega and Seven Basic Principles for Consumer Research." In Association for Consumer Research Fellows' Award Speech. New York, October 1, 1990.
      • September 1990 (Revised November 1994)
      • Case

      Kao Corp.

      By: John A. Quelch
      As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details
      Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan
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      Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)
      • July 1990
      • Case

      Ceramics Process Systems Corp. (B)

      By: Kim B. Clark and Brent D. Barnett
      Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details
      Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry
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      Clark, Kim B., and Brent D. Barnett. "Ceramics Process Systems Corp. (B)." Harvard Business School Case 691-006, July 1990.
      • July 1990
      • Background Note

      Perceptual Mapping: A Manager's Guide

      By: Robert J. Dolan
      Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
      Keywords: Mathematical Methods; Industry Structures; Marketing
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      Dolan, Robert J. "Perceptual Mapping: A Manager's Guide." Harvard Business School Background Note 590-121, July 1990.
      • May 1990 (Revised August 1990)
      • Case

      Campbell Soup Co.

      By: Steven C. Wheelwright
      Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
      Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Food and Beverage Industry
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      Wheelwright, Steven C. "Campbell Soup Co." Harvard Business School Case 690-051, May 1990. (Revised August 1990.)
      • January 1990 (Revised February 1990)
      • Case

      MSA: The Software Company--Planning the AMAPs Product Line

      By: Robert J. Dolan
      MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details
      Keywords: Product; Marketing; Mathematical Methods; Software
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      Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line." Harvard Business School Case 590-069, January 1990. (Revised February 1990.)
      • 1990
      • Chapter

      Management Revolution: The Response to Global Glut

      By: J. L. Bower
      Keywords: Change Management; Globalized Markets and Industries; Supply and Industry
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      Bower, J. L. "Management Revolution: The Response to Global Glut." In Managing Excess Capacity, edited by C. Baden-Fuller. Cambridge: Basil Blackwell, 1990.
      • January 1990 (Revised March 1991)
      • Case

      American Red Cross Blood Services: Northeast Region

      By: Robert L. Simons
      Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
      Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; North and Central America
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      Simons, Robert L. "American Red Cross Blood Services: Northeast Region." Harvard Business School Case 190-078, January 1990. (Revised March 1991.)
      • December 1989
      • Case

      Giant Effort to Inform Consumers

      By: Stephen A. Greyser and Norman Klein
      Keywords: Customers; Demand and Consumers
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      Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989.
      • October 1989 (Revised October 1992)
      • Case

      Smoke Wars: The Case for and Against the Cigarette Industry

      By: V. Kasturi Rangan
      Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details
      Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry
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      Rangan, V. Kasturi. "Smoke Wars: The Case for and Against the Cigarette Industry." Harvard Business School Case 590-040, October 1989. (Revised October 1992.)
      • September 1989 (Revised July 1991)
      • Case

      Caterpillar, Inc.: George Schaefer Takes Charge

      By: Christopher A. Bartlett
      For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
      Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
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