Publications

July 1999 (Revised March 2002)
Case

Shanghai Volkswagen: Facing a New Era

Explores the development of the Chinese auto industry and of Shanghai Volkswagen (SVW), a successful joint venture in China. Established in 1984, SVW is a joint venture between Volkswagen of Germany and the Shanghai Automobile Industry Corp. (SAIC). One key element of... View Details

Keywords: Partners and Partnerships; Joint Ventures; Supply Chain; Auto Industry; Shanghai; Germany

September 1993 (Revised January 1994)
Case

Habitat for Humanity International

Habitat for Humanity, a not-for-profit, volunteer-based home builder, is coping with years of rapid growth and success. They now face a series of options to continue their successful course and must make corresponding organizational adjustments. Teaching objectives... View Details

Keywords: Organizational Change and Adaptation; Nonprofit Organizations; Growth Management; Housing; Service Industry; United States

February 1985 (Revised September 1988)
Case

Caterpillar Tractor Co.

By: Christopher A. Bartlett

Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market... View Details

Keywords: Business Growth and Maturation; Business Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry

29 Jul 2019
News

Finding (and Keeping) Your Company’s Soul

02 Feb 2017
News

Why the White House seems a little jealous of Germany

19 Apr 2016
Video

Wal-Mart: Changing the World for Better or Worse?

01 May 2023
Video

Innovating in Health Care: Course Overview with Professor Regina Herzlinger

Teaching Interest

Managing Social Enterprise (MSE)

This course examines how to create, develop and scale high-performing social enterprises - be they nonprofit, for-profit, or hybrid organizations. Unlike the business world where most stakeholders agree on the definition of success and are driven by market forces,... View Details

2010
Working Paper

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Annissa Alusi, Robert G. Eccles, Amy C. Edmondson and Tiona Zuzul

Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details

Keywords: Communication Technology; Investment; City; Infrastructure; Business and Government Relations; Environmental Sustainability; Urban Development; Information Technology; Green Technology Industry; Real Estate Industry

Read Now

July 2023
Case

Moderna: Everything, Everywhere, All at Once

By: Satish Tadikonda, Shikhar Ghosh and William Marks

Coming out of the COVID-19 pandemic, Moderna was riding the successes of developing a vaccine in record time and helping stem the tide of the crisis. However, the company had grown at an incredible rate, more than doubled its number of employees, and had to put on hold... View Details

Keywords: Health Pandemics; Selection and Staffing; Growth Management; Management Succession; Retirement; Technological Innovation; Corporate Strategy; Biotechnology Industry

03 Oct 2022
Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

Measuring success from 5 million resumes The researchers focused on entrepreneurs backed by venture capitalists, but they faced a challenge right off the bat. How do you measure success for job holders in... View Details

Keywords: by Sean Silverthorne

Web

Insights & Advice - Recruiting

Insights & Advice Insights & Advice In-Office, Remote, or Hybrid: Strategies for Success 08 JUL 2025 Whether you work from home full-time or split your week between home and the office, success depends on... View Details

Web

Frequently Asked Questions - Doctoral

requirement. Generally, successful applicants score in the 80th percentile or higher on their standardized tests. Am I required to take the TOEFL or IELTS exam? The TOEFL or IELTS requirement may be waived only if the applicant's native... View Details

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

think of culture and strategy operating in tandem to produce competitive superiority. "It’s easier to change a strategy than it is to change a culture." Culture and strategy complement each other in the most successful organizations. For... View Details

Keywords: by Avery Forman

November 2015
Case

Katherine Schuler at Boxes & Bins, Inc.

By: Linda A. Hill and James Kindley

This case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B... View Details

Keywords: Change Management; Personal Development and Career; Growth and Development Strategy; Retail Industry