Publications

October 2022 (Revised December 2022)
Case

Aphro Beverages

By: Frank V. Cespedes and Amram Migdal

This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details

May 2002
Case

Mellon Investor Services

By: Thomas J. DeLong

James Aramanda, head of Mellon Investor Services, must decide how to change the focus of his business. He works with consultants to create a change strategy to enhance a business that is already doing well. Will he be able to interest his professionals in changing the... View Details

Keywords: Organizational Change and Adaptation; Change Management; Innovation Leadership; Growth and Development Strategy; Business Strategy; Management Teams; Financial Services Industry; Insurance Industry; United States

16 Aug 2011
Working Paper Summaries

Managing Political Risk in Global Business: Beiersdorf 1914-1990

Keywords: by Geoffrey Jones & Christina Lubinski; Beauty & Cosmetics

February 2002
Case

Fighting AIDS and Pricing Drugs

By: John T. Gourville

In early 2001, makers of AIDS drugs were suing to prevent developing countries from violating their patents. The issue was driven by price. The developing countries could not afford the market price for these drugs. At the same time, the drug companies were reluctant... View Details

Keywords: Developing Countries and Economies; Patents; Price; Strategy; Globalized Markets and Industries; Pharmaceutical Industry

November 2017 (Revised June 2019)
Case

JOE & THE JUICE Crosses the Atlantic (with video link)

By: Ethan Rouen and Suraj Srinivasan

As JOE & THE JUICE began its rapid U.S. expansion in 2017, its founder and CEO, Kaspar Basse, fretted about how he could keep his employees feeling like they were doing meaningful work. Founded in 2001, JOE & THE JUICE had always focused on making healthy juices,... View Details

Keywords: Organizational Culture; Employees; Retention; Expansion; Growth Management

March 2023
Case

Mirakl: Growing The Marketplace Economy

By: Antonio Moreno, Santiago Gallino and Emilie Billaud

Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details

Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States

Josh Lerner graduated from Yale College with a special divisional major. He worked for several years on issues concerning technological innovation and public policy at the Brookings Institution, for a public-private task force in Chicago, and on... View Details

Keywords: biotechnology; high technology; venture capital industry

October 2011
Supplement

An Interview with Jack Hughes, Founder and Chairman of TopCoder

By: David A. Garvin

TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,0000 developers who... View Details

Keywords: Growth and Development; Technological Innovation; Problems and Challenges; Motivation and Incentives; Competition; Online Technology; Information Technology Industry

April 2008 (Revised March 2014)
Case

Flying J (A)

By: Rohit Deshpande and Lauren Barley

The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether... View Details

Keywords: Decision Choices and Conditions; Growth and Development Strategy; Price; Consumer Behavior; Non-Renewable Energy; Energy Industry; United States

14 Dec 2010
First Look

First Look: Dec. 14

owning and operating farmland, but the potential financial rewards are potentially significant. As competition has increased and farmland values have skyrocketed in the last eight years, Cresud's overall corporate strategy has been to... View Details

Keywords: Sean Silverthorne

Web

Marketing - Faculty & Research

for the 2022 John D. C. Little Award. They study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Their empirical strategy exploits Airbnb’s introduction of the algorithm... View Details

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

"Something hits as a success and dominates the market," Deighton comments. "It's similar to what has happened in other industries such as movies, television, and sports." Deighton examines three classic ages of marketing by contrasting the View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

April 2023 (Revised February 2024)
Case

AI Wars

By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang

In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details

Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation

24 Sep 2013
First Look

First Look: September 24

trust and liking. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=45471 August 2013 Journal of Economics & Management Strategy Investment Incentives in Open-Source and Proprietary Two-Sided Platforms By:... View Details

Keywords: Sean Silverthorne

August 2007 (Revised February 2008)
Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo

After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details

Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China