Retailing Industry - Publications - Faculty & Research

28 Aug 2007
First Look

First Look: August 28, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407128 Intel 2006: Rising to the Graphics Challenge Harvard Business School Case 607-136 Examines the evolution of the PC hardware industry over the span of two and a half... View Details

Keywords: Martha Lagace

Research Summary

Overview

By: Alexandra C. Feldberg

Allie's research focuses on diversity, gender, and knowledge within organizations. View Details

Keywords: Knowledge Transfer; Bias; Technology; Diversity; Gender; Demographics; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Banking Industry; Banking Industry; Banking Industry; Banking Industry; Banking Industry

Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan

We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details

Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

Citation

Find at Harvard

Web

Print View - Course Catalog

the country level, although several cases look at specific sectors (e.g., the retail industry in Chile, or the startup sector in Israel) or particular policies (inflation targeting in Brazil), and others... View Details

25 Mar 2010
News

Undercover Boss

Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

Web

Oral Histories | Baker Library

she went on to get her Ed.D at Columbia University. She started her career in retail as a department store buyer, and has used her experiences to consult, teach, and write on career management issues. Betsy Jaffe also worked for Catalyst,... View Details

01 Oct 1996
News

Lasting Impressions

back even further, to his elementary school days, when he bought packages of light bulbs in bulk and sold them door-to-door in his neighborhood at slightly below retail prices. "I think I always wanted to have control over my future. We... View Details

Keywords: Deborah E. Blagg

Publications