Publications

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28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

have an experience and learn about products, but now that can be decoupled from the act of taking possession of a product because there are better and cheaper ways of doing that. Malls are going to increasingly transform into places for... View Details

Keywords: by Jen McFarland Flint; Retail

March 2008
Case

Novartis AG: Science-Based Business

By: H. Kent Bowen and Courtney Purrington

Novartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the world with over $38B in sales in 2007. Pharmaceuticals account for slightly over $24B of that total. In 2007,... View Details

Keywords: Innovation and Invention; Resource Allocation; Product Development; Partners and Partnerships; Research and Development; Science-Based Business; Pharmaceutical Industry

2005
Book

Renewing Unilever: Transformation and Tradition

By: Geoffrey Jones

This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details

Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry

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Keywords: technology-based security business; alarm systems; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

30 Dec 2015
News

SimpliSafe’s Success Awakens Sleeping Giant

13 Aug 2014
Lessons from the Classroom

Managing the Family Business: Entrepreneurs Needed for Long-Run Success

risk-taking, resourceful attitude of an entrepreneur. Entrepreneurs are good at identifying commercial opportunities and getting new products and services off the ground, even when they don't control the people and resources needed to do... View Details

Keywords: by Michael J. Roberts

February 2011 (Revised August 2012)
Teaching Note

Emotiv Systems Inc.: It's the Thoughts that Count (TN)

By: Elie Ofek and Natalie Kindred

Teaching Note for 510050. View Details

Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

By: Kerr, William R., and Ufuk Akcigit Abstract—We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external View Details

Keywords: Sean Silverthorne

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

Dawn holds over 30 years as a C-level executive, consumer operator, and board member. Most recently, she served as the CEO of Credo Beauty, named “World’s Most Innovative Beauty Company” by FastCo. Right of HBS, Dawn joined Old Navy with... View Details

Keywords: Consumer Products and Services (B2C)

2012
Chapter

The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort

By: Kevin J. Boudreau and Karim R. Lakhani

Software development occurs in a patchwork or "confederacy" of different types of institutions (universities, small start-ups, multinational enterprises, government agencies, etc.) utilizing varied work approaches. Here we speculate on one possible explanation for this... View Details

Keywords: Innovation and Invention; Applications and Software; Product Development; Organizations; Employees; Behavior; Competition; Cooperation; Creativity; Information Technology Industry

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08 Jun 2023
Blog Post

Koppert Cress: Macro Greenhouses, Microgreens

In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark... View Details

21 Jun 2014
News

Consumer Robotics Is Finally Ready For Prime Time

Keywords: robotics; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

11 Aug 2014
News

The First Five Years: Melissa Fensterstock (MBA 2012)

it worked. "We saw an opportunity to bring the fragrance to the United States and to create a new innovative category—a fragrance with a function for the outdoor-chic lifestyle. Once we tracked down our supplier, we learned that the... View Details

February 2011 (Revised November 2012)
Case

Aquion Energy

By: Thomas R. Eisenmann and David Kiron

Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market? View Details

Keywords: Business Startups; Production; Business Strategy; Growth and Development Strategy; Innovation Strategy; Disruptive Innovation; Market Entry and Exit; Performance Capacity; Energy Industry

13 Nov 2020
News

Student Startups Help Fight COVID-19

virus. “They created products and services that have the potential to reduce the spread of the virus, improve patient care, and create community when in-person gatherings aren’t possible,” explains Matt Segneri (MBA 2010), the Bruce and... View Details

Web

IFC India 2025: Decarbonizing Rice Paddy Farming - Pioneering Sustainability in Indian Agriculture - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details

September 1998 (Revised August 1999)
Case

IBM's Lotus Development in 1999

By: Stephen P. Bradley and Kelley Porter

Describes Lotus' acquisition by IBM, its movement from proprietary standards to open standards, and its current market position. Microsoft is gaining ground with its Exchange Server, and Lotus has received unfavorable press. View Details

Keywords: Acquisition; Technological Innovation; Growth and Development Strategy; Growth Management; Product Marketing; Competition; Competitive Strategy; Information Technology Industry; Web Services Industry