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Show Results For
- All HBS Web
(4,938)
- People (7)
- News (973)
- Research (3,530)
- Events (4)
- Multimedia (12)
- Faculty Publications (2,674)
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
rapidly leveraging new ways of doing things, both from an operational and commercial standpoint, quickly became a number one priority. Keeping up to date with the latest governmental information was a useful starting point for many, but... View Details
- December 2020
- Case
Château Margaux: Serving Up the Third Wine
By: Elie Ofek
In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind... View Details
Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France
Ofek, Elie. "Château Margaux: Serving Up the Third Wine." Harvard Business School Case 521-054, December 2020.
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
solutions in a new Stanford Social Innovation Review article, The Problem of Social Benefit. “We talk less about how we can encourage positive spillovers.” A virtuous cycle of social good Nagle, a professor of business administration in the View Details
Keywords: by Lane Lambert
- 31 Jan 2012
- First Look
First Look: Jan. 31
http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo and Juliet,... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 2016
- Working Paper
Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures
By: Rory McDonald and Cheng Gao
New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details
Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development
- Web
HBS - Financials | Supplemental Financial Information
Activity & Cash Flows Consolidated Balance Sheet Supplemental Financial Information Supplemental Financial Information Revenues HBS funds its operations with cash from three primary sources: MBA tuition and fees; earned income from... View Details
- March 2007 (Revised February 2010)
- Case
Fabindia Overseas Pvt. Ltd.
By: Mukti Khaire and Prabakar (PK) Kothandaraman
Fabindia is a for-profit Indian retail company with the stated mission of providing employment to weavers and traditional handicraft artisans in rural India. Established in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer-facing retailer of... View Details
Keywords: Business Model; For-Profit Firms; Growth and Development Strategy; Supply Chain; Mission and Purpose; Expansion; Retail Industry; India
Khaire, Mukti, and Prabakar (PK) Kothandaraman. "Fabindia Overseas Pvt. Ltd." Harvard Business School Case 807-113, March 2007. (Revised February 2010.)
- 09 Mar 2010
- First Look
First Look: March 9
PublicationsOne Report: Integrated Reporting for a Sustainable Strategy Authors:Robert G. Eccles and Michael Krzus Publication:John Wiley and Sons, Inc., forthcoming An abstract is unavailable at this time. Book Abstract: View Details
Keywords: Martha Lagace
- May 2016 (Revised May 2017)
- Case
Supply Chain Finance at Procter & Gamble
By: Benjamin C. Esty, E. Scott Mayfield and David Lane
In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the... View Details
Keywords: Working Capital; Supply Chain Finance; Corporate Treasury; Consumer Packaged Goods; Supply Chain; Supplier Relationships; Banking; Liquidity; Accounts Payable; Financial Reporting; Cash Flow; Cost Management; Banks and Banking; Financial Strategy; Multinational Firms and Management; Supply Chain Management; Accrual Accounting; Value Creation; Consumer Products Industry; Forest Products Industry; United States; Brazil
Esty, Benjamin C., E. Scott Mayfield, and David Lane. "Supply Chain Finance at Procter & Gamble." Harvard Business School Case 216-039, May 2016. (Revised May 2017.)
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
steps toward rapprochement in June 2016. The central dilemma is this: whether in light of the existing uncertainties companies operating in both countries can resume their investments and commercial activities, or should decisions be put... View Details
Keywords: Dina Gerdeman
- 05 Sep 2018
- Research & Ideas
The Hidden Benefit of Giving Back to Open Source Software
employees on company time to make updates and edits to the software for community use that could be used by competitors? New research by Assistant Professor Frank Nagle, a member of the Strategy Unit at Harvard Business School, shows that... View Details
- 09 Jan 2006
- Research & Ideas
When Benchmarks Don’t Work
strategies. The strategy map for a support unit typically includes a financial objective to improve its efficiency in supplying services to the enterprise. This objective is usually measured by the cost of services provided and a... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
institutional theory, and economic theory. Download the paper: http://www.hbs.edu/research/pdf/08-025.pdf Broadening Focus: Spillovers and the Benefits of Specialization in the Hospital Industry Authors:Jonathan R. Clark and Robert S. Huckman Abstract The long-standing... View Details
Keywords: Martha Lagace
- 2009
- Working Paper
Virtual Team Learning: Reflecting and Acting, Alone or With Others
By: Deborah L. Soule and Lynda M. Applegate
This paper examines virtual team learning in new product development situations. New product development activities manifest novelty, uncertainty and complexity, presenting an extreme need for learning in the course of the work. We present data from an exploratory... View Details
Keywords: Competency and Skills; Learning; Knowledge Acquisition; Knowledge Use and Leverage; Product Development; Groups and Teams; Behavior
Soule, Deborah L., and Lynda M. Applegate. "Virtual Team Learning: Reflecting and Acting, Alone or With Others." Harvard Business School Working Paper, No. 09-084, January 2009.
- March 2020
- Teaching Note
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Two-sided Marketplace; Two-sided Market; Hospitality Industry; Hotels; Luxury Brand; Sharing Economy; Startup; Scaling; Growth; Customer Segmentation; Brand Positioning; Marketing; Marketing Strategy; Brands and Branding; Luxury; Entrepreneurship; Business Startups; Business Model; Venture Capital; Customers; Segmentation; Growth and Development Strategy; Travel Industry; Tourism Industry; Accommodations Industry; United Kingdom; London; Europe
- November 2023 (Revised April 2024)
- Case
BiomX: Bringing Phage Back to the Stage
By: Paul A. Gompers, Elie Ofek, Orna Dan and Emilie Billaud
In the spring of 2023, and following the favorable results of a trial involving its phage cocktail for treating lung infections among cystic fibrosis (CF) patients, the leadership of BiomX had several critical issues to wrestle with. First, given its precarious... View Details
Keywords: Working Capital; Financing and Loans; Health Testing and Trials; Product Development; Research and Development; Science-Based Business; Commercialization; Biotechnology Industry; Pharmaceutical Industry
Gompers, Paul A., Elie Ofek, Orna Dan, and Emilie Billaud. "BiomX: Bringing Phage Back to the Stage." Harvard Business School Case 524-051, November 2023. (Revised April 2024.)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- October 2002 (Revised May 2004)
- Case
Starbucks and Conservation International
By: James E. Austin and Cate Reavis
Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)