Publications

Publications

Filter Results: (8,040) Arrow Down
Filter Results: (8,040) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 114 of 8,040 Results →
  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
Related
  • November 2010
  • Article

Beyond the Deal: Wage a 'Negotiation Campaign'

By: James K. Sebenius
While negotiation scholars primarily take the individual transaction as the "unit of analysis," this article characterizes the (new) concept of a "negotiation campaign" in which a number of individual deals must be put together, often on multiple "fronts," to realize a... View Details
Keywords: Negotiation Deal; Management Practices and Processes; Value; Problems and Challenges; Business Startups; Sales; Partners and Partnerships; Venture Capital
Related
  • December 2014 (Revised August 2015)
  • Case

Muñoz Group: Sustaining Global Vertical Integration Through Innovation

By: Jose B. Alvarez and Annelena Lobb
Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company... View Details
Keywords: Innovation; Supply Chain; Retail; Agribusiness Industry; Globalized Firms and Management; Supply Chain Management; Competitive Advantage; Vertical Integration; Profit; Innovation and Invention; Retail Industry; Agriculture and Agribusiness Industry; North and Central America
Related
  • January 2004
  • Article

Corporate Venturing: The Origins of Unilever's Pregnancy Test

By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
Related
  • June 2023
  • Teaching Note

Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 321-126. The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor... View Details
Keywords: Geopolitical Units; Government and Politics; Competition; Production; Disruption; Semiconductor Industry; Manufacturing Industry; Taiwan; Taiwan Strait; China
Related
  • February 2010 (Revised April 2010)
  • Case

Organization and Strategy at Millennium (A)

By: Julie M. Wulf and Scott Waggoner
This case examines Millennium's strategic and organizational responses to the rapid evolution of the biopharmaceutical industry. In the early 2000s, as Millennium's competitive advantage in early-stage research slipped away and its losses mounted, founder and CEO Mark... View Details
Keywords: Transformation; Leading Change; Management Succession; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Biotechnology Industry; Pharmaceutical Industry
Related
  • 12 Aug 2019
  • Research & Ideas

How Scale Changes a Manager's Responsibilities

possible to set expectations on what makes a good hire at your company (even if the hiring managers are experienced) and serve as a role model to managers who will eventually do this themselves. If you are new to hiring, get help from... View Details
Keywords: by Julia Austin
  • June 2021
  • Supplement

Reversing Course on a Reverse E-Auction (C)

By: Kym Lew Nelson, James K. Sebenius and Alex Green
Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details
Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits
Related
  • 20 Jun 2024
  • News

Could Insurtech Firm Hippo Weather Climate Change and Disrupt the Insurance Industry?

  • 30 Mar 2016
  • News

Mastering a Facebook World

  • 13 Jun 2024
  • Video

Could Insurtech Firm Hippo Weather Climate Change and Disrupt the Insurance Industry?

  • October 2010 (Revised June 2014)
  • Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
Related
  • April 2012
  • Case

Novozymes: Cracking the Emerging Markets Code

By: Krishna G. Palepu and Karol Misztal
In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details
Related
  • 30 Sep 2019
  • Book

6 Steps to Building a Better Workplace for Black Employees

false illusion of a post-racial society, where many people thought we had transcended issues of race,” he says. “But that was not the case at all.” It certainly wasn’t the experience for many of the black business executives included in the book Race, Work, and... View Details
Keywords: by Dina Gerdeman
  • August 2020 (Revised August 2023)
  • Case

Nubank: Democratizing Financial Services

By: Michael Chu, Carla Larangeira and Pedro Levindo
Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details
Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico
Related
  • August 2019 (Revised April 2021)
  • Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
Related
  • Mar 2012
  • Article

Reviving Entrepreneurship

New enterprises don't exist in a vacuum: They rise or fall depending on myriad contextual factors, all of them interrelated, and all of them affected by government policy. U.S. lawmakers must carefully consider the effects of... View Details
  • February 2003 (Revised March 2007)
  • Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details
Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain
Related
  • 26 Jan 2024
  • Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

leaders, to build solutions that spur measurable, lasting change. Every year, HBS Interns play an important part in driving the Emerson Collective mission. Joanna Lichter, Associate Director of Venture Capital, plays a key role in... View Details
Keywords: Nonprofit / Government

    Elie Ofek

    Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

    Keywords: internet; media; high technology; consumer products