Publications
Publications
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- All HBS Web
(8,239)
- Faculty Publications (2,406)
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
- January 1991 (Revised March 1992)
- Case
USA Today
By: Robert L. Simons
USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details
Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States
- January 1991
- Article
Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The New Venture Process at Eastman Kodak, 1983-89
By: R. M. Kanter, L. Richardson, J. North and E. Morgan
- November 1990 (Revised March 1994)
- Case
Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)
By: Lynda M. Applegate and Herminia M. Ibarra
Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details
- November 1990 (Revised April 1999)
- Case
General Motors: Packard Electric Division
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
- October 1990
- Case
Parenting Magazine
Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the... View Details
- October 1990 (Revised March 1993)
- Background Note
Note on Cable Television Regulation
Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
- October 1990
- Article
Bankruptcy, Boards, Banks, and Blockholders: Evidence on Changes in Corporate Ownership and Control When Firms Default
By: S. C. Gilson
In 111 publicly traded firms that either file for bankruptcy or privately restructure their debt between 1979 and 1985, bank lenders frequently become major stockholders or appoint new directors. On average, only 46% of incumbent directors remain when bankruptcy or... View Details
- 1990
- Book
Rosabeth Moss Kanter on Syngeries, Alliances, & New Ventures
By: R. M. Kanter
Keywords: Alliances
- September 1990 (Revised November 1994)
- Case
Kao Corp.
By: John A. Quelch
As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details
- September 1990 (Revised March 1991)
- Case
Mod IV Product Development Team
By: Anne Donnellon and Joshua D. Margolis
Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the... View Details
- August 1990 (Revised February 1991)
- Case
Whirlpool Corp.
By: Michael Y. Yoshino and Sarah D. Hall
Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of... View Details
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
- March 1990 (Revised June 1991)
- Case
IBM Corp.: ""Make It Your Business"" (A)
By: Robert L. Simons
In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details
- January 1990 (Revised February 1990)
- Teaching Note
Sedalia Revisited, Teaching Note
By: Roy D. Shapiro
Teaching Note for (9-687-004). View Details
Keywords: Factories, Labs, and Plants; Design; Quality; System; Employees; Framework; Competition; Production; Strategy