Publications

13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

friends and family while hanging out in a VR living room, to attending a concert with hundreds of people from around the world, to just playing games together.” Can you tell us about your role as head of product marketing for AR/VR... View Details

14 Jul 2015
News

Amazon’s Prime Opportunity

2007
Case

The John Deere 8030 Tractor

By: Vijay Govindarajan and Chris Trimble

This is not your grandfather's tractor! Deere & Company created a technological marvel when they created the 8030 tractor, with options such as GPS, AutoTrac, and a high-tech comfortable seat. The case study illustrates the challenges of launching a complex new product... View Details

Keywords: Technological Innovation; Machinery and Machining; Product Launch; Manufacturing Industry; Auto Industry; Agriculture and Agribusiness Industry

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Spring 2013
Article

China's Quest to Adopt Electric Vehicles

By: Christopher Marquis, Hongyu Zhang and Lixuan Zhou

The Chinese government's effort to create an electric vehicle industry is a bold experiment in local and system-level innovation. It also provides a window into understanding the promise and peril of economic development policies, both for China and for the rest of the... View Details

Keywords: Technological Innovation; Development Economics; Emerging Markets; Green Technology Industry; Auto Industry; China

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01 Jun 2004
News

Media, VC Discussed at WSA Conference

I see it as being the most creative and innovative time in the industry. It’s the Wild West,” said Ceci Kurzman, vice president of worldwide marketing for Epic Records Group. “The record business may be in... View Details

Keywords: women in business; women's student association; Arts, Entertainment

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

offers funders more than just the intangible reward of supporting a company or cause they believe in; it also gives them a direct share in the company that can produce returns over time. Think of it as E*TRADE, but for private companies instead of public ones. But... View Details

Keywords: by Michael Blanding; Financial Services

18 Apr 2022
News

Home Grown

kind of scaling itself up and mobile internet coming to the foray, developing countries will actually kind of rise because you know, now every consumer would have a computing device in their hands. And if that were to be true, then View Details

01 Dec 2018
News

Collaborative Cures

long. Enter the Blavatnik Biomedical Accelerator, which identifies early-stage, highly promising technologies developed by Harvard faculty, and then helps those selected navigate the early stages of development so that they can go to View Details

December 2007 (Revised June 2010)
Case

Tascot Ties: Going Neck-and-Neck with Tradition

Keywords: Innovation and Invention; Product Launch; Problems and Challenges

September 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

By: John A. Quelch

The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details

Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry

March 2010 (Revised May 2010)
Case

Disruptive IPOs? WR Hambrecht & Co.

By: Clayton M. Christensen and Tara Donovan

Bill Hambrecht faces a dilemma: should he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would accepting the business mean to WR Hambrecht? Should he seek other high profile clients like this, or should he... View Details

Keywords: Capital Markets; Initial Public Offering; Disruptive Innovation; Auctions; Online Technology; Financial Services Industry; San Francisco

04 Mar 2025
News

The Evolution of Luxury Brand Porsche

December 2019
Case

Bill & Melinda Gates Foundation: Shaping the Vaccine Manufacturing Ecosystem (Abridged)

By: Willy Shih

This case describes the efforts of the Bill & Melinda Gates Foundation to lower the cost of producing vaccines to prevent polio infections. It is an abridged version of HBS Case No. 620-021 with less emphasis on comparison between traditional and the new compact... View Details

Keywords: Vaccine; Manufacturing; Barriers To Entry; Production; Cost; Technological Innovation; Market Entry and Exit; Pharmaceutical Industry

01 Jun 2013
News

Collective Wisdom

according to Karim R. Lakhani, is that thanks to the Internet, crowdsourcing has moved into new and unexpected industries and organizations, establishing itself as a mainstream strategy for innovating and gaining a competitive edge.... View Details

Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

November 2015
Case

Rubicon Global

By: William A. Sahlman and Hunter Ashmore

The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly... View Details

Keywords: Entrepreneurial Finance; Rubicon; Rubicon Global; Waste Management; Startups; Disruptive Technology; Technological Innovation; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Wastes and Waste Processing; Business Startups; Corporate Finance; Service Industry