Publications

May 2010
Supplement

Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Lisa D. Donovan

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Analysis; Product Launch

15 Oct 2014
News

Apple Pay’s Technology Adoption Problem

Keywords: Telecommunications; Information

April 2017
Case

Luminopia: Improving Treatment for Visual Disorders

By: Doug J. Chung and Sarah Mehta

Luminopia—a start-up founded in January 2016 by three Harvard College freshmen—uses virtual reality technology to treat amblyopia (more commonly called “lazy eye”), the single biggest cause of visual disorders among children. By February 2017, the three founders had... View Details

Keywords: Pricing; Virtual Reality; Startup; Marketing; Marketing Channels; Product Marketing; Product Launch; Product Positioning; Business Startups; Price; Medical Devices and Supplies Industry; Cambridge; Massachusetts; United States

July 2009
Teaching Note

TH!NK: The Norwegian Electric Car Company (TN)

By: Joseph B. Lassiter III

Teaching Note for [808070]. View Details

Keywords: Venture Capital; Market Entry and Exit; Brands and Branding; Environmental Sustainability; Product Launch; Auto Industry; Norway

November 1993 (Revised March 1994)
Supplement

Erik Peterson (E)

By: John J. Gabarro

Presents the final outcome of the events. The William Jurgens case presents a description from the corporation president's point of view of the series of events (as reported in the Erik Peterson (A), (B), (C), and (D) cases). The Jurgens case can be assigned with Erik... View Details

Keywords: Leadership; Business or Company Management; Product Launch; Outcome or Result; Problems and Challenges; Behavior; Perspective

01 Jun 2011
News

Mr. Start-Up

Issue Focus: Entrepreneurship Cassidy: At Google, a more intense and frenetic experience than launching his own companies. Art by Joe Ciardiello Related Links Watch a video of Mike Cassidy explaining his approach to rapid product... View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

Web

Thomas Weisel | Baker Library

Thomas Weisel MBA 1966, Thomas Weisel Partners LLC Play Video duration: 47:01 Thomas “Thom” Weisel, HBS 1966. Interview conducted in March 2001 Thomas “Thom” Weisel, HBS 1966, helped launch Montgomery Securities, a niche investment bank... View Details

November 2014
Supplement

The Grommet - Video Supplement

By: Lynda M. Applegate, Karen Gordon Mills, Lena G. Goldberg and Annelena Lobb

Keywords: Retail; Internet and the Web; Entrepreneurship; Product Launch; E-commerce; Retail Industry

May 1997
Teaching Note

Product Development Foundations, Instructor's Note

By: Marco Iansiti

As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details

Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development

November 1992 (Revised June 1994)
Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode

The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details

Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry

Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Educational Services

Find at Harvard

20 Aug 2024
Book

Why Competing With Tech Giants Requires Finding Your Own Edge

identifying customer needs and R&D to introduce hit products. Nike’s ecosystem. One of Nike’s initial ventures into fitness was the 2012 launch of the FuelBand, a wrist-worn fitness tracker with social features. Its key feature,... View Details

Keywords: by Feng Zhu; Technology; Information Technology

01 Sep 2012
News

An Intellectual Capital: Some Influential HBS Ideas, at a Glance

Civilization (1933) and Roethlisberger’s Management and the Worker (1939) document. 1948 Research Center in Entrepreneurial History launched at HBS by Harvard economist Joseph Schumpeter and Baker Librarian Arthur Cole. 1953 More than 30... View Details

2025
Working Paper

New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout

By: Tomomichi Amano and Jorge Tamayo

Retailers are key intermediaries through which consumers encounter innovation in the form of new products. How are these products rolled out within retailers? Despite standardized processes, we observe significant variation in the availability of new products across... View Details

Keywords: Managerial Quality; Firm Performance; Diffusion Of Innovation; New Product Rollout; Retailing; Distribution Channels; Product Launch; Management Skills; Retail Industry; Colombia

SSRN

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16 May 2022
News

Why Build in Web3

Keywords: Web3

May 1989 (Revised April 1998)
Case

Dynatronics, Inc.

By: William E. Fruhan Jr.

The student must determine the financing requirements posed by growth, change of inventory policy, and introduction of new product and then select the best method of financing them. Has been used as a four-hour exam. A revised and updated version of an earlier case by... View Details

Keywords: Financial Strategy; Financing and Loans; Growth and Development; Product Launch

2023
Other Unpublished Work

Visions of Vision Pro

By: Randolph B. Cohen

Daily ups and downs of the market are often driven by changes in interest-rate expectations and investor risk aversion. But over the long run, it's often technological change that is the primary driver of value. A decade ago, Tyler Cowen argued in his book The Great... View Details

Keywords: Technological Innovation; Disruptive Innovation; Product Launch

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August 2010 (Revised July 2011)
Supplement

Erik Peterson at Biometra (C)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

Describes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version... View Details

Keywords: Conferences; Leadership; Management; Product Launch; Problems and Challenges

October 1981 (Revised August 1985)
Case

Vicks Health Care Division: Project Scorpio (C)

Reveals that the new products executives have decided to recommend national expansion. They have to develop a justification and preliminary marketing plan. Emphasizes consumer and trade promotion options. Students have to complete a five-year projected P&L statement. View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry