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Show Results For
- All HBS Web
(6,721)
- People (36)
- News (2,701)
- Research (2,438)
- Events (21)
- Multimedia (101)
- Faculty Publications (1,089)
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- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
theme. Silverthorne: In general, what effect will the war and the perceived unilateral tactics of the president have on the reception of American brands overseas? Quelch: During the 1990s, American brands such as Coca-Cola, Marlboro,... View Details
Keywords: by Sean Silverthorne
- 09 Jul 2012
- Research & Ideas
The Unconscious Executive
What strategy do you use when making complex decisions? Do you burn the midnight oil to carefully weigh the pros and cons of each alternative? Or do you take your mind off the decision and follow the age-old... View Details
Keywords: by Martha Lagace
- 10 Sep 2024
- Research & Ideas
What Happens When Business Owners Turn to ChatBots for Advice
Marketing: How Some 'Gibberish' Code Can Give Products an Edge Can AI Save Physicians from Burnout? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image by HBSWK with assets from AdobeStock/PNG City View Details
Keywords: by Ben Rand
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many... View Details
Keywords: by John Quelch
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
expressed as a sense of calm or peace, whereas in some Western cultures, happiness means jumping around with joy and excitement." But fMRI is invaluable to neuroscience and neuromarketing in that it... View Details
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
who are Sikhs come to the office centered and focused after our morning spiritual practice, which gives us the clarity to make better decisions," he explains. "Second, valuing others means we are... View Details
Keywords: by Marguerite Rigoglioso
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
life and gives consumers the product quality they expect. Observing this decision from a distance and out of context, a skeptic might question Gotham Greens’ commitment to its... View Details
Keywords: by Ranjay Gulati
- 12 Jan 2018
- Cold Call Podcast
Leadership Lessons from a Young Martin Luther King, Jr.
two. He felt he was weak and that she was the one that would stand behind him and give him the strength to take on these leadership roles. The crucible we speak of here, Brian,... View Details
- 06 Mar 2019
- Sharpening Your Skills
Has the Glass Ceiling Been Broken (or at Least Cracked)?
workplace—starting with job listings. What Will It Take to Achieve Gender Equality in Leadership?James Heskett's readers question the meaning of "gender equality" and ponder ways to give women... View Details
Keywords: by Sean Silverthorne
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer... View Details
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
Google CEO Sundar Pichai. Credit: Steven Zimmerman/Wikipedia Commons Google software engineer James Damore’s ten-page manifesto excoriating his employer for its diversity initiatives incited a major controversy in August about affirmative action View Details
Keywords: by Bill George
- 03 Apr 2017
- What Do You Think?
How About Investing in Human Infrastructure?
of return to the economy that the government has ever realized" What if the proposed investment in infrastructure were split into two major programs, one for physical repair and construction and one for... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
make you feel less safe by making you conscious of just how much you are giving away? A new working paper finds that it’s more likely to be the latter. “Even if a privacy policy is meant to be assuaging, it can prime you to think about... View Details
- 22 Sep 2020
- Research & Ideas
Recessions Push Some Entrepreneurs to Launch Too Soon
coupled with the diminished availability of financing, may have a negative impact on entrepreneurs’ ability to obtain cash, exit, and innovate. Silverthorne: What advice would you give to high-tech... View Details
Keywords: by Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Teixeira, which identifies the ingredients necessary to create online videos so compelling that viewers will not only want to watch them but also actively seek them out and share them with friends, family, View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY IMPORTANT FOR AMAZON, AND IT View Details
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
espousing a triple bottom line of people, planet, and profits, rather than a single-minded focus on shareholder value. People of my vintage recall when business leadership was about serving customers at a profit View Details
- 31 Oct 2014
- Op-Ed
Ebola’s Call To Arms About Disaster Preparedness
it is self-limiting. It is chiefly a disease of caregivers for that very reason. In that regard, we must give the doctors and nurses on the front lines credit for being willing to take significant risks to... View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
graphicola Price is important to consumers not just because it determines whether they can afford to purchase that purse or patio set. The cost of an item sets the buyer's expectations as to how the product or service will perform and... View Details