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  • All HBS Web  (8,012)
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  • All HBS Web  (8,012)
    • People  (15)
    • News  (2,453)
    • Research  (3,566)
    • Events  (18)
    • Multimedia  (150)
  • Faculty Publications  (2,365)
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  • 25 Sep 2012
  • News

Tata Hall Topping Off Ceremony

  • 08 Dec 2021
  • News

Who Read What: Business Leaders Share Their Favorite Books of 2021

  • 18 Apr 2018
  • News

The Surprising Power of Questions

  • 11 Jan 2017
  • News

How do we solve the crisis in cancer communication?

  • 2022
  • Book

Deep Purpose: The Heart and Soul of High-Performance Companies

By: Ranjay Gulati
This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent... View Details
Keywords: Purpose; Business And Society; Organizations; Mission and Purpose; Performance Effectiveness; Organizational Culture
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Gulati, Ranjay. Deep Purpose: The Heart and Soul of High-Performance Companies. New York: Harper Business, 2022.
  • 03 Oct 2023
  • What Do You Think?

Do Leaders Learn More From Success or Failure?

associated with outstanding long-term performance. We asked hundreds of senior executives to name their competitor (not their own organization) with the strongest culture. We then compared those results with long-term (10-year)... View Details
Keywords: by James Heskett
  • Web

Degrees, Certifications & Alumni Status | About

learn, through flexible programs where you complete coursework on your own time while meeting regular deadlines. Executive Education Grants : Certificate of Completion for all programs Alumni Status : For select programs only Whether it’s... View Details
  • 21 Sep 2015
  • Book

What It Takes to Learn to Be a Leader

Keywords: by Roberta Holland
  • Winter 2021
  • Article

How Would-Be Category Kings Become Commoners

By: Rory McDonald and Keith Krach
Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on... View Details
Keywords: New Markets; Innovation and Invention; Innovation Strategy; Business Model
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McDonald, Rory, and Keith Krach. "How Would-Be Category Kings Become Commoners." MIT Sloan Management Review 62, no. 2 (Winter 2021): 76–82.
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
  • September 1997 (Revised October 1997)
  • Case

Bayer AG (A)

By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States
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Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
  • 25 Jun 2012
  • News

Downgraded in the Sky, Too

  • 10 Jun 2014
  • News

In Defense of Routine Innovation

  • 29 Oct 2013
  • News

Sheila Marmon

  • 17 May 2013
  • News

Live With Former Goldman Sachs Vice Chairman Robert S. Kaplan

  • 02 Nov 2021
  • News

Harvard Business School Announces 2021-2022 Kaplan Fellows

  • 15 Jan 2021
  • News

Top Ten Technology Books Of 2020

  • 08 Jun 2016
  • Video

Ruth Mulan Chu Chao Center Dedication

  • Teaching

Overview

By: Tatiana Sandino
Professor Sandino teaches the second-year MBA course Mastering Strategy Execution. She also teaches the main doctoral course in management accounting, Management Control and Performance Measurement. Professor Sandino has taught several other MBA courses including the... View Details
  • Research Summary

Career and Personal Renewal at Mid-Life

Carl S. Sloane has been studying mid- and late-life transitions in careers and life structures. Two central issues identified in his research, and reflected in the instructional materials for the executive education workshop Age of Options, are (1) the relationship... View Details
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