Publications

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

right. As revenues from recorded music steadily declined from 2004 to 2008, concert revenues steadily rose, according to data presented in the case. "Advances in digital technology have had a strong negative impact on recorded-music... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

February 2011 (Revised December 2012)
Case

The Ford Fiesta

By: John Deighton and Leora Kornfeld

Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details

Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

22 Feb 2022
News

Breaking News

business models and journalism, to support news organizations, and raise the capital to effect large-scale structural change in the industry, says Hansen Shapiro. Currently a senior research fellow at the Tow Center for Digital Journalism... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

01 Jun 2024
News

Competing in the Age of AI

Above: Karim Lakhani discussed GenAI with alumni during his presentation at When Professor Karim Lakhani leads discussions about generative artificial intelligence (GenAI), he often begins by asking audience members to stand if they’ve used an AI tool like ChatGPT or... View Details

Keywords: April White

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

this growth phase?" The case describes the prototypes that Nanda developed as potential complements to Clocky: Ticky, which sported digital minute and hour hands as opposed to a standard digital... View Details

Keywords: by Carmen Nobel; Consumer Products

29 Oct 2019
Sharpening Your Skills

Robots in the Boardroom

recent research from Harvard Business School faculty marks the possibilities and pitfalls that could occur along this digital transformation. A Good Place to Start Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond... View Details

Keywords: by Sean Silverthorne

Web

Student Spotlight: 2023 HCC Co-Presidents Reflect on Their Time at HBS and the Current Health Care Systems - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical... View Details

August 2022 (Revised June 2024)
Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia

In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details

Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

do-it-yourself clothes washing). Customers evaluate the startup in comparison to what they already have. If you want to thoroughly understand a new business idea, you must take the current reality as your foundation. The second layer is to develop the View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

gears. Those little explanations help people wrap their heads around these recommendations,” Yeomans says. “The more businesses can do to explain how these systems work, the more likely people are to trust them and accept them.” And for a company in today’s View Details

Keywords: by Dina Gerdeman

November 2020
Case

Guild Education: Unlocking Opportunity for America's Workforce

By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar

Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by... View Details

Keywords: Education; Digital Platforms; Information Technology; Employees; Social Enterprise; Education Industry; Technology Industry; Colorado

August 2023
Case

Kariyer.net: Recruiting AI

By: Shunyuan Zhang, Fares Khrais and Namrata Arora

In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details

15 May 2017
Sharpening Your Skills

The Promises and Limitations of Big Data

services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development. And... View Details

Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health

Web

FAQs - Christensen Center for Teaching & Learning

both business scholarship and the practice of business.What happens to the recording of my class?The Christensen Center takes the confidentiality of video recording classes seriously. After a class has been recorded we will give you access to a View Details

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

Nagle says the software industry’s reliance on free and open source software is the clearest example of how this “virtuous cycle” can work. The digital economy runs on FOSS, with 75 percent of corporate code reliant on the shared system.... View Details

Keywords: by Lane Lambert

January 2021 (Revised October 2021)
Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan

Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details

Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms