Publications
Publications
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- All HBS Web
(8,808)
- Faculty Publications (2,609)
- October 1995
- Teaching Note
Procter & Gamble: Improving Consumer Value Through Process Design TN
Teaching Note for (9-195-126). View Details
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
- August 1995
- Teaching Note
Polaroid Corporation: European Distribution System TN
By: Janice H. Hammond and Afroze A Mohammed
Teaching Note for (9-695-038). View Details
- August 1995 (Revised December 2006)
- Case
Stonehaven, Inc.
By: H. Kent Bowen and Ramchandran Jaikumar
Stonehaven is a disguised version of a shoe factory located in Central Europe that must respond quickly to mix and volume changes for the U.S.-based company. Shoemaking involves several distinctly different processes, which must be designed and managed in a way to give... View Details
- June 1995
- Teaching Note
Barilla SpA (A-D) TN
Teaching Note for (9-694-046), (9-695-064), (9-695-065), and (9-695-066). View Details
- June 1995 (Revised July 2006)
- Supplement
Barilla SpA (B)
Supplements the (A) case. View Details
Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy
- June 1995 (Revised July 2006)
- Supplement
Barilla SpA (D): JITD Problem Resolution
Supplements the (A) case. View Details
- June 1995
- Case
Polaroid Corporation: European Distribution System
By: Janice H. Hammond and Afroze A Mohammed
Describes distribution operations in Polaroid Europe. In the late 1980s, Polaroid senior management in the United States proposed moving from a system of 12 decentralized warehouses to a centralized distribution system in which all inventory for European retailers... View Details
- April 1995 (Revised May 1995)
- Case
Kraft General Foods: The Merger (B)
By: David J. Collis and Elizabeth Wynne Johnson
Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details
- April 1995 (Revised March 1998)
- Case
Disposable Diaper Industry in 1994, The
By: Stephen P. Bradley and Takia Mahmood
Updates the developments in the disposable diaper industry from 1984 to 1994. The key issue is Procter & Gamble's response to the continuing erosion of market share. View Details
- April 1995
- Teaching Note
Freemark Abbey Winery TN
By: David E. Bell
Teaching Note for (9-181-027). View Details
- March 1995 (Revised March 2001)
- Case
The Black & Decker Corporation (A): Power Tools Division
By: Robert J. Dolan
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details