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  • All HBS Web  (3,336)
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  • All HBS Web  (3,336)
    • People  (1)
    • News  (564)
    • Research  (2,295)
    • Events  (31)
    • Multimedia  (9)
  • Faculty Publications  (1,165)
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  • 15 Nov 2016
  • News

Cultivating the Next Generation of Thought Leaders

two reasons for management failures to heed shareholder proposals for greater action on ESG issues: processes within the organization may not be sufficiently developed, and performance incentives may be misaligned. “I went back to the... View Details
  • 26 Jan 2016
  • First Look

January 26, 2016

entrepreneurial channel using data from the Longitudinal Business Database of the U.S. Census Bureau. The marginal effect of taxation for growth for a state at the 10th or 25th percentile of corruption is significantly positive; on the... View Details
Keywords: Sean Silverthorne
  • February 2024 (Revised February 2024)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Citation
Related
Ascarza, Eva, and Ta-Wei Huang. "Travelogo: Understanding Customer Journeys." Harvard Business School Teaching Note 524-045, February 2024. (Revised February 2024.)
  • 01 Mar 2015
  • News

Clubs Hopping

in the midst of a digital revolution, Sandy Carter (MBA 1989) told attendees of the HBS Healthcare Alumni Association’s annual conference during the November gathering in Cambridge. Carter, IBM’s general manager for ecosystem development... View Details
Keywords: April White; Health, Social Assistance
  • 15 Sep 2014
  • Research & Ideas

Are the Most Talented Employees the Highest Paid? Yes—If They’re Bankers

Vallée explains. To that end, he and Célérier set out to quantify talent. To do so, they capitalized on data from French engineering schools. Measuring Talent In France, students are selected for engineering programs based solely on their... View Details
Keywords: by Carmen Nobel; Banking
  • 06 Apr 2016
  • What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

peculiarity.” Guy said, “If you don’t have sizzle, who cares about security?” LarryWilhel added, “Cook should get focused on leading the company. Apple Pay has the opportunity to manage a trillion dollars of transactions a year ... There... View Details
Keywords: by James Heskett; Computer
  • 01 Oct 2024
  • Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details
Keywords: by Jay Fitzgerald
  • 25 Aug 2020
  • Blog Post

Hikma Health + HBS MBAs Crowdsource Largest County-Level COVID-19 Dataset

non-flashy ways through data entry and recruitment, especially in such uncertain and stressful times, has been inspiring. And the degree to which it has happened was completely unexpected. While recruiting and View Details
  • Web

Diversity on Boards - Alumni

Careers Diversity on Boards Careers Diversity on Boards Back to Diversity on Boards Featured Content HBS Women on Boards Library: A curated research portal of articles and data about gender diversity on boards.... View Details
  • 01 Dec 2014
  • News

Instilling Production with Principles

clean out their closets and earn some cash or score discounted used clothing and lighten fashion’s carbon footprint. Revitalizing Bricks and Mortar Under the guidance of product manager Soufi Esmaeilzadeh (MBA 2010), Google Maps comes... View Details
Keywords: April White; fashion; Manufacturing
  • 02 Dec 2018
  • News

An Investor’s Guide to Climate Change: Risks and Opportunities

sustainability at Citigroup; Michael Ellis (MBA 2008), managing director of Inherent Group; Claire Broido Johnson (MBA 2002), president of CBJ Energy; and Jackson Lehr (MBA 2007), director of distributed energy ventures at National Grid.... View Details
Keywords: Allison Webster; Electric Power Generation, Transmission, Distribution; Utilities; Management, Scientific, and Technical Consulting Services; Professional Services
  • 13 May 2013
  • Blog Post

Alumni: Where are they now? Featuring Aaron…

sustaining a Human Resources function that brings value to the business. One of these values will come through better management and analysis of data that connect the human element to business results. It... View Details
  • 02 Apr 2015
  • Research & Ideas

Digital Summit Explores the New Economy

Harvard Business School's Digital Initiative recently gathered students, scholars, and leaders from practice at the 2015 Digital Initiative Summit to "explore the digital transformation of the economy" and help them meet 21st century View Details
  • 01 Sep 2003
  • News

An Electrifying Tale

fire alarm, security, and data lines — which is expected to grow to $10 million. For the employees, a stock ownership plan is in the works. “I want it to be a flourishing company that I’ll feel really proud of twenty years from now,”... View Details
Keywords: Electric Power Generation, Transmission, Distribution; Utilities
  • 01 Jun 2024
  • News

Decoding the Promise and Perils of Generative AI

2023, Google and Bing both launched their own versions of a chatbot for search. The AI boom was underway—and so was the AI research boom. Many predict that GenAI will change the face of business as dramatically as the rise of the internet did. Through their work with... View Details
Keywords: April White
  • 27 Aug 2013
  • First Look

First Look: August 27

  Publications August 2013 Journal of Financial Economics The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico By: Beshears, John Abstract—I use data on oil and gas drilling in the Gulf of... View Details
Keywords: Sean Silverthorne
  • 01 Apr 1996
  • News

New Releases

analysis by HBS professors David Bell and Arthur Schleifer have been released. The volumes - Decision Making Under Certainty; Decision Making Under Uncertainty; Data Analysis, Regression, and Forecasting; and Risk View Details
  • 26 Jul 2011
  • First Look

First Look: July 26

different sources (e.g., food versus fire safety). Up Close and Personal: Developing Foundations for Leader Development through Personalization of Management Learning Authors:Gianpiero Petriglieri, Jack Wood, and Jennifer L. Petriglieri... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2020
  • Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

publicly known. Losing streaks are characterized by denial and cover-ups, withholding of information, and finger-pointing rather than accountability. Finding the data and putting facts on the table for all to confront ends closed cronyism... View Details
Keywords: by Sean Silverthorne
  • 30 Jan 2018
  • News

Four Alumni Named as Presidential Leadership Scholars

Coleman MBA 2010), managing director and chief administrative officer for alternatives and institution at Invesco and board member of the National Monuments Foundation Erik Pickering (MBA 1999), president of Tracers Information... View Details
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