Filter Results:
(4,306)
Show Results For
- All HBS Web
(4,306)
- People (11)
- News (1,081)
- Research (2,526)
- Events (13)
- Multimedia (35)
- Faculty Publications (988)
Show Results For
- All HBS Web
(4,306)
- People (11)
- News (1,081)
- Research (2,526)
- Events (13)
- Multimedia (35)
- Faculty Publications (988)
- 18 Feb 2014
- News
Stick with Plan A
MADDY "When I have my mind set on something, I do not create a Plan B," says Monique Maddy (MBA 1993). "I feel that it lessens my commitment and my focus. If it doesn't work out, I come up with another Plan A, which I will also... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Summing Up: Which Schools Will Produce the Next Generation of Transformative Leaders? This month’s column featured two leaders who were able to build organizations that literally transformed the mutual fund and airline industries. In the process they View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details
- Student-Faculty-Profile
Grant Donnelly & Michael Norton
when Grant chose to pursue his graduate studies in the Marketing program here. HBS is a place tailor-made for students who are driven to do research that has impact. Grant came with experience running both organizations and field... View Details
- Web
Mintel Reports | Baker Library
Mintel Reports U.S. consumer market studies and primary and secondary data analysis for topics including food, beverage, apparel, beauty, retail, and travel. Read More U.S. consumer market studies and... View Details
- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
small can outsmart the large. Exhibit A is the story of Intuit, the financial software provider. Intuit has continued to dominate Microsoft in its niche through intensifying focus, defining the competitive space, listening to customers through View Details
Keywords: by James Heskett
- 01 Dec 2004
- News
Ideas: Books
global market now face the challenges inherent in creating a multinational presence that meets the demands of the “unglobal consumer” — that is, a consumer not satisfied by a “one-size-fits-all” approach.... View Details
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative... View Details
Keywords: Food & Tobacco
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
get inspired by people like Robert Redford, like Allen Lane, like James Beard, all of whom are true category creators," Khaire says. "They created new categories in the market for cultural goods... View Details
- 03 Mar 2014
- Blog Post
Align Your Social Media and Recruiting Strategies
associations to create word of mouth marketing about your Q&A platform or a live chat you’re hosting. You may even invite students who have previously interned at your organization to be a key... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain-tracking tools to determine why we prefer some products over others. "People are fairly good at expressing what they want, what they like, or even how much they will pay for an item," says Uma R. Karmarkar, an assistant professor at Harvard Business... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
Naeem puts much the same sentiment this way: " ... there has to be a defining identity that uniquely defines that idea ... if you do create something, you do own it, until you decide to do otherwise ...." To the degree that... View Details
Keywords: by Jim Heskett
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
- 09 Oct 2012
- First Look
First Look: October 9
PublicationsAuctions, Market Mechanisms, and Their Applications Authors:Peter Coles, Sanmay Das, Sébastien Lahaie, and Boleslaw Szymanski Publication:Second International ICST Conference, AMMA 2011 Abstract This book constitutes the... View Details
Keywords: Sean Silverthorne
- Web
Strategy and Technology - Course Catalog
for technology-intensive businesses. What are effective strategies for winning in markets with network effects? How can technology be leveraged to build multisided platforms? How can firms create and capture... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
existing consumers, and their market conditions, were as similar as possible, we compared repurchase rates between consumers who started buying online right before the pandemic (between January 1 and March 14) and those who started buying... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
transactions. The analyst used the Cox regression model—an approach originally used to determine which patients would die and which would live over certain time periods-of "survival analysis." The analysis discovered that the simpler prior models were not at... View Details
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American... View Details